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How To Build A Targeted Community Around Your Niche Content

building a community around your brand

If you are one of those that dedicate all their time into niche marketing and you have a blog, it’s a good idea to build a community around your content. Why is a niche community so important? It has many key benefits that will save you a lot of time, effort and money.


1.  Community-Driven Content Ideas

The first key benefit is that your community can tell you what kind of content that they need. In other words, they’re doing your homework for you. They know what their needs are; you just need to give them means to communicate those needs so you can cater to those needs. Having a community is the best way to tweak your content’s strategy so you’re always filling your users’ needs.


2. Word Of Mouth Advertising

Your community can be your biggest promoter. When people feel that they are listened to and they matter, they become emotionally invested in something. Get your users emotionally invested in whatever it is you’re doing. In other words, they become your free evangelists. They will go to their friends and family and they will gather information and they will spread the word about your website or your service. The key is to use the community in such a way to give them psychological benefits, so that they are excited about spreading the word about your website or your service.


3. Honest And Productive Feedback

The community helps you expand your business because they can give you all sorts of feedback regarding the way you’re doing things that you can’t get normally. You can’t get this information through trial and error; it will just be too expensive. A community is a great way to get feedback, so that you can do more of the things you are doing right and less of the things that you are doing wrong.

So how do you build a community around your content?

The best way to build a community is to establish a forum. There are many different forum plugins, and there are a lot of forum software available online. You need to put in the time and effort to get a forum going by seeding it with your content.
Another great way to establish a community around your content is to enable Facebook comments. The great thing about Facebook comments is that people from Facebook and their friends will be able to see the comment and may be able to pull more traffic from Facebook.
Finally, work your comment section correctly. If you install WordPress, it already comes with a comments feature. Work it properly. Use a profile avatar, use an 'about the author' link and respond to anybody and everybody that responds to your posts. Get them emotionally involved, engage them.


How To Find Low Competition Blogs In Your Niche

The problem with approaching a competing blog to send a link to you is that they are basically going to look at your offer as a non-starter. Who would want to shoot themselves in the foot, would you? You wouldn’t, so why do you think your competition would do you the favor? So you might want to not consider getting links from competing blogs.
If you want to get search engine traffic, you still need to get links to your blog or website though, and the best way to do this is through 'guest posting'. The problem is that if you’re trying to get this guest post published on competing blogs, chances are that they simply will not post it. They wouldn’t want to give you ammunition which you could use to shoot them, because you’re competing with them. So the best way is to find non-competing blogs in your niche.

A niche can be looked at as a big circle and within this circle are smaller circles, and some are competing circles and others are non-competing circles. You have to find blogs that are in your niche, that are thematically related to you but don’t compete with you.

An Example;
Let's say that you sell shoes and you have a blog that gets people excited about shoes, and so the niche you’re in is footwear. However, there are other blogs that are in the footwear category but they focus on selling sandals.
You can get links from those sites. Those are the non-competing blogs.
So basically, you need to think in these terms so that you can find non-competing blogs to offer guest posts too. Your guest post must add value to those blogs and must provide enough expert information so their users get real value.
As a result, you are rewarded with a backlink, and since you are thematically and categorically related, search engines would look at that link more favorably than if the blog linking to you is completely unrelated to your site.

To your success,
Jonny Tyson

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