How To Create A Professional Author Resource Box

Anyone can build a simple "About the Author" box to include when they submit an article to an article distribution site. The problem is that most people will include information that is unnecessary, information that is too personal or simply not enough information. Knowing exactly what to include in your "About the Author" box will save a lot of time and trouble.

Building a successful "About the Author" box is not difficult, but it does take a level of commitment and time to perfect the information that will be the only source of information about you when you submit articles. It not only tells publishers a little bit about you and your background, but it also tells your readers a little bit about you, too. This is a great way to earn publishers and readers trust, confidence and loyalty.

 

Steps To Building A Successful "About The Author" Box

It may seem like no big deal to whip up a few words to place in the "About the Author" box when you submit an article for distribution. It's not that simple, though. You have very little room to present yourself as a subject matter expert and offer links to your personal or business websites. In other words, you need to use your space carefully and plan exactly what you want to say.

This may be done on an article by article basis, although the same simple message that you have perfected as your message in your "About the Author" box may work for many articles. It's also a good idea to switch things up now and then to give your readers something new. Sharing information about yourself or your product in the "About the Author" box is a great way to lure people in and create interest in your product or services.

The first step to creating a successful "About the Author" box is to include your name and contact information. Depending on the nature of your business, that may mean using a phone number or an e-mail address. More often than not, however, a link to your website is more appropriate. Maintain a professional image at all times.

The next step is to find one or two relevant links to include in the "About the Author" box when you submit an article. You can include links to other articles with high-quality information about the same topic or keywords. Use links to a page where customers can make a purchase of an item that is relevant to the topic of your article.

Another step in creating a good "About the Author" box is to share a little information about you. Include any information that can strengthen your image as a subject matter expert. If you browse through an article distribution site you will get a good idea of what is expected in "About the Author" boxes. The key here is to bring up only relevant information.

You may have a beautiful dog that you love to talk about, but if you're writing an article about Internet marketing, then there is no need to include information about your dog in the "About the Author" box. It may show something about you on a personal level, but is not appropriate and misses the opportunity to present yourself in a professional manner as an expert in your field.

Author Resource Box Basic Guidelines 

Author resource boxes are the backbones of your article marketing efforts. Without them you won't get the link, traffic and page rank benefits.

In order to create a widely accepted author resource box you can follow these guidelines:
 
Your First word(s) should point to the author or website you want to promote. If you are promoting a personal blog/site/etc. you may start writing the resource box as follows:

- 'John Doe is an expert..'
- 'John Doe specializes in..'
- 'John Doe is a regular contributor of..'

 
If you are promoting a website you may start the resource box by mentioning the name of your website and then explain what your website is about. For example:

- "Your-Website-Name (explain what it has)..."
- "Your-Website-Name (explain what is about)..."

 
As you can see the box starts with the use of a noun followed by a adjective or description. I also wrote the name of the site without including the 'www' part because we want the reader to know we are talking about a site. If I started the resource box using the site name but with the words separated by spaces such as 'DP Article Submission', it would be hard for the reader to know we are talking about a resource. Notice that I also capitalized the first letter of each word in the site name.
The rest of the box should continue describing what your site is all about, this is the part of the resource box where you want to place the anchor texts and links.
The last part should invite the reader to visit your site. It should include a call to action or words which will attract the reader.

 

 

Link Placement, URL And Anchor Text Selection

Once you figure out how to properly create an author resource box, you then need to determine the anchor texts and then link them to pages within your site. All links should be inserted in the resource box, placing an HTML hyper-link within the article body will cause rejection from many directories.

Always remember that the maximum amount of links allowed in author resource boxes is generally around 3. If you place 3 anchor texts linked to your website, and at the end of the resource box you enter your website URL, the submission will get rejected because the last URL is converted in to a Hyper-Link automatically by many article sites, so it's good to keep 2 anchor texts linked to your website and 1 URL at the end of the resource box which will complete the 3 links allowed per article.

 

In reality there are several ways to create an author resource box and it is important to constantly test several styles to see which one gives you the best results.