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3 Proven Tips To Follow When Blogging For Your Personal Brand


blogging for personal branding

A successful online personal branding strategy rests on two pillars: social media to build relationships and content marketing to show your expertise. Content marketing can take many forms, but one of the most effective types of content marketing is blogging. That's because blogging lets you show the world your expertise while increasing your visibility in search engines.

Here's the harsh reality: blogging can be arduous and time-consuming, but its benefits far outweigh the effort. Thankfully, there are ways to get the biggest bang for your blogging buck. If you incorporate these proven tips into your blogging strategy, you'll be maximizing your time and effort for the best personal branding results.

Blogging Tip 1: Write With Keywords

Let's face it: we live in an online world dominated by Google, and if you want your blog to appear in search results, you have to think about keywords before you start writing each blog post.

Here is a way to tackle keywords and blog writing:

  • Think of a topic you want to write about
  • Isolate one or two keywords for your blog post
  • Make sure the keywords appear in your headline and subheads, and in the first and last sentence of your blog post
  • Sprinkle the keywords throughout the body of your blog post - but don't overdo it
  • Make sure your keywords are in your blog category and/or tags (especially if you use Wordpress)
Here's the most important part: You don't want your blog posts to read like a robot wrote them. Always focus on the side of readability, and use your best judgment on how to mix keywords into your writing.

How To Define Your Personal Brand

Blogging Tip 2: Find Opportunities To Guest Post On Other Blogs

If you want to maximize your reach and get more traffic to your blog, you need to find like-minded blogs on which you can guest post. To make sure you aren't wasting time with your guest posting efforts, be sure to find other blogs with high traffic and visibility.
Once you have found these blogs, contact the bloggers about your blog post idea, making sure your pitch is all about them:
  • Emphasize how your post will bring value to their blog because their audience will want to read your blog post.
  • Assure them that you write only the highest quality content, and include links to two or three of your blog posts (especially blog posts published on other people's blogs).
  • Mention you will share your guest post in your social media circles, which will extend the reach of their blog. Specify how many Facebook fans and Twitter followers you have if it's an impressive number.

self branding ideas

Blogging Tip 3: Become A Regular Blog Contributor Or Syndicate Your Blog

Once you've become established on your own blog, consider reaching out to blog sites that accept contributors or accept blogs for syndication. When you contribute to a third-party blog, you are writing unique content specifically for their audience. When you syndicate your blog, you are giving permission for the website to access your RSS feed so they can republish your content on their website. Either way, you are extending your reach, boosting your online authority and driving more readers to your own blog.
Ideally, find more contributor opportunities than syndication ones. Syndicating your blog is great for getting your name out there, but it's not helpful for search engine optimization (SEO), because you're duplicating your content. Ideally, find one or two high-quality sites for blog syndication and then focus your energy on writing unique content for contribution.

By writing with keywords and looking for guest posts, contribution and syndication opportunities, you will extend your reach, and maximize the time and effort you need to put into your blogging. You'll be pleased with the results if you create a strong blogging strategy that includes these three blogging tips.

To your success,
Jonny Tyson

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