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3 Important Initiatives For Boosting Email Conversions (Email Marketing)

 email marketing conversion rate

Emails have become one of the most preferred methods of communication. Research reveals that 92% of all Americans alone use email to stay in touch with friends and colleagues, using it for business and personal communication. It is in light of these points that email marketing has become the most effective marketing tool extensively used by eCommerce businesses and affiliate marketers.

However, email marketing can be successful only if a big mailing list of a targeted clientele can be put together. This will facilitate the conversion rate and all the marketing initiatives will bear fruit.

Some of the initiatives to use with a large, targeted email list that will help to achieve this include the following:

1. Stay Relevant, Precise And To The Point

Emails lose their appeal if they are unnecessarily long. When a consumer agrees to get emails and fills out a form, it is somewhat like signing an agreement that they will receive relevant information that can be helpful to them. The content they expect to receive has to be relevant and significantly rich, in the forms of tips, discounts, some new finds or insider information that will help them make better decisions. In short; it must help them improve some area of their activities.

Email marketers have realized that if they fail to provide such content they will lose their subscribers, who may 'opt-out' if they see irrelevant material. Therefore, marketers are always on the lookout for ways to stay relevant, find good content and how to keep their subscribers happily engaged with their emails. This is an important way to boost conversion rates.

Possibly consider dividing your subscribers according to interests, location, vocations, class, gender and other parameters, and provide content focused on their particular requirements. Instead of individual mails, they can have different content for different groups etc.

Surveys and questionnaires are a great way to gauge consumer preferences and needs for content. Share good news articles, discount vouchers and the latest innovations in their industry; surveys have shown such content has the potential to increase conversions from click rates by as much as 14%.

2. Specify Actions For Conversion By Asking Categorically

Emails carrying a definite 'call-to-action', such as asking for a click with buttons like 'click here', or 'buy now' etc. have a positive impact, since it catches the readers eye when they are considering the offer being made. This can be placed in the form of 'buttons' specifically placed within or at the end of the emails. Tempting offers make asking easier, and also increase the probability of a positive response in the form of a click.

One method of achieving this click conversion is to start with an outline or summary of a story or a gripping article in an email, and placing the rest of it on your blog or website. Those who start reading will not hesitate to click to the site in order to read the whole article.

3. Be Flexible And Open To Change

Change brings flexibility and displays dynamism. Change is never good just for the sake of providing something different; it has to have an impact with good ideas, refreshing thoughts and provide things that consumers want. Emails can be dynamic if they solicit reader feedback and incorporate their suggestions to include what they would like to read in an email. The essence is to be a good listener, and open to suggestions, since that holds the key to being 'dynamic'.

Finally, a bit of risk never hurts. While free offers etc. are considered risky from the spam point of view, experts have revealed that spammed mails are more due to the reputation of a sender rather than the words in an email. So it may be worthwhile to take a risk, make free offers and tempt readers towards your website and start to increase those conversion!

To your success,

Jonny Tyson

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