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6 Tips To Optimize Your Local Business Blog For Top SEO Results

benefits of blogging for business

Blogging is a way to share your local business content daily, weekly, or on whatever schedule you choose. With these tips, you’ll better understand what it is visitors expect when visiting your blog, as well as some tips on what to do to increase lead generation. These tips are great for those who are starting out with creating a new local business blog page or for those who already have an existing one.

When focusing on the following, you'll be doing wonders to help optimize your blog to maximize your lead generating efforts:
  1. Use Social Media Buttons
  2. Call-to-Action/Subscriptions
  3. Formatting
  4. Images
  5. Preview Option
  6. Quick Loading Pages

1. Use Social Media Buttons

With the way social media networking is growing, it's important to have your blog connected to any and all of those networks.

There are two buttons to consider including to make this happen:
One is for the social media sites you use to allow viewers to follow you blog, and the other is buttons that go on your blog so that viewers can share your blog on their social media networks.
With share buttons, it's important to not have too many. Customers may choose to ignore the buttons altogether if overwhelmed by too many options of where they should choose to share your blog. Only include share buttons for social media networks that you use frequently.

2. Include Call-To-Actions

If you want to increase lead generation from your blog, then including a call-to-action in each post you publish is very wise. If you choose to do so, make sure to test them to make sure the call-to-action operates properly. You'll appear unprofessional and possibly lose leads if they don't.
You also need to make sure your call-to-action is easily understandable so visitors will know what to do to subscribe to whatever it is you're offering to gain access to information.

3. Formatting Is Important

The main thing you should focus on when formatting your blog is the headline. It's what traffic should see when visiting your local business blogging site. Visitors should be wowed by it and be able to easily understand what the blog is for; in this case, your local business.

4. Images Are A Must

I can't inform people enough about how vital images are when it comes to websites, even blogging sites. They are what people tend to notice immediately and are also what people remember.
With images, you need to make sure they are used appropriately throughout your blog, and they shouldn't be random. They need to relate to the topics within a specific blog post, as well as your local business blog in general.

5. Make Your Blog Easy To Navigate (Preview Options)

Your local business blog site is, after all, where you publish content about your business. With that being said, people don't like scanning through every post that's been published just to find what they're looking for or what interests them.
You should create a digital table of contents that includes a brief preview of recent posts published on your blog that’s easy to locate.

6. Site Speed Is A Necessity

If you're looking to have a low bounce rate, then you should make sure that your blog pages load quickly. Those who visit your site expect to view the content they're searching for immediately. If your page loads slowly, then visitors are more than likely to leave and not return.

Use these tips and you will be on your way to creating a lead generating local business blog in no time!

Have any tips of your own?
Please feel free to leave them in the comment section below.

To your success,
Jonny Tyson

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