5 Steps To Success With Selling High Ticket Coaching Programs Online
1. Traffic Generation
Since you're taking your business online, you need to understand that the number of your sales will largely depend on the volume of traffic you send to your website. More traffic will lead to more sales.
How to attract more people to visit your site? Well, the answer to this is relatively easy; have a stronger online presence. Start by invading forums and blogs. Join discussions. Post your comments and expert advice together with your site’s URL. Popularize your link. Then, join networking events that are popular among your potential clients.
2. Showcase Your Expertise In Your Niche
Here's the truth; most online users will simply not do business with you unless you can prove to them that you're very knowledgeable in your niche, and that you have what it takes to help them excel in their latest endeavors, solve their problems, or get to where they would like to be.
How to showcase your expertise? I suggest that you launch your own free webinars. Talk about the latest issues in your field and offer expert advice and/or opinions. Through this, you will not only be able to educate your participants but you’ll be able to help them gauge your in-depth knowledge. You can also showcase your expertise through blogging, article marketing, and by writing and distributing short eBooks. (I have covered these topics in earlier articles)
3. Have A Proven Track Record
Your prospects will not mind signing up to your programs if you have a proven track record in your field. This is the reason why I highly recommend that you treat each of your customers like royalties. Ensure that they're 100% satisfied in doing business with you. In time, your visitors will leave mind-blowing testimonials on your website, that you can use in enticing more people to do business with you.
It will also help if you get other coaches or your colleagues to endorse your offerings. Having several people saying that your programs really work and that they're worth every penny will surely help in influencing the buying decision of your prospects.
4. Ensure That Your Programs Are Of High Quality
Mediocre products and services will not sell well in the online arena. So, ensure that your offerings are considered some of the best in your chosen niche.
They must be powerful, comprehensive, and useful. It will also greatly help if you make them really targeted to the needs and demands of your prospects. Your customers will surely appreciate you more if you do this.
5. Develop An Effective Coaching Model
Learn how to design an effective coaching model that will help you better serve your customers.
Let me give you an example; If you're serving those people who have very demanding lifestyles, I recommend that you deliver your programs using member-only sites or through email, so they can learn at their most convenient time. As an option; you could then offer them phone consultations every month for example, so that you can track their progress.
To your success,
Jonny Tyson
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