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CASE STUDY: 3 Steps To Doubling Your Online Conversions In 30 Days

how to improve conversion rate in sales

Improving conversion rates provides one of the best returns-on-investment. Because you can get more leads, or make more sales almost overnight.
In 30 days, I was able to double the number of leads from 150 to 300!

conversion rate optimisation

Conversion optimization is used to tweak and improve elements of your site so it will convert more effectively. But you can’t just change the headline randomly because it sounds better. Those small changes are a good start, but why did you want to change the headline in the first place?
Using a framework or strategy will help you make better decisions. And in conversion optimization, there’s a 3 step conversion sequence that will make sure you get better results.

Here are 3 steps you can use this week to increase conversion rates:

1. Identify The Appropriate Traffic Sources And Online Marketing Channels

Look at all the sources or channels currently sending you traffic. Not all traffic is created equal. Some of it will be high-quality traffic and you’ll want these people as leads.
But, some of it will be lower-quality, and they’ll almost never convert or buy anything on any day.
Your goal is to identify each, and then put more of your resources (time, money, and energy) into the best performing marketing channels that you have. And, you’ll need to focus on creating offers and incentives for these specific customers.

2. Create Targeted Offers And Messaging That Appeals To Each Customer Group’s "Emotional Triggers"

Demographic information is great for getting an idea of who your customers are. But psychographics will tell you more about why and how they make purchasing decisions.

demographics vs psychographics

These include attitudes, values, behaviors, interests and opinions. So you need to dig a little deeper to uncover these motivations and underlying triggers.
Start by testing different incentives, based on your own organization’s objectives:

types of incentives in psychology

For example, affluent people won’t care as much about a 10% discount as price-conscious customers will. So you need to match the incentive with your brand and target customer group.
This also applies to the different marketing channels.
So loyal customers in your email database might prefer free reward points, while new visitors to your website probably want a discount to make it easier to try your products or services for the first time.

3. Funnel Traffic To Your Landing Page And Test To Maximize Conversions

You’ll need to match the source and targeted offer with a matching landing page that’s appropriate to them.

how to use landing pages to drive traffic

You can start testing landing pages and different page elements after you've worked through the other steps. Because at that point you’ll know exactly which different headlines or "Calls-To-Action's" should work the best.

You can always choose to use a paid tool like Unbounce to test landing pages. But you can also use Google Analytics’ content experiments feature for free.

google analytics experiments ab testing

Basically you create variations of the same page, and these tools will automatically show them to different visitors.
That means you’ll be able to test each design, and the messaging or incentive, to find a winner!

To your success,
Jonny Tyson

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