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How To Build Business Relationships Online With Your Competitors

building effective business relationships

As you may know, I talk a lot about building relationships with your customers. However, this is just as important as building business relationships with your competitors. Now, I know you are probably thinking that you want to fight your competition. If that is your current mind-set, please read on.

One thing you have to realize is that there is no such thing as "my customer" and "your customer". We all share our customers in this business. Think about this, do you really believe that the people coming to your site only come there?
The only place that competition will really matter is in search-engine rankings. Other than that, you should look at other website owners as coworkers, and help each other out. Chances are that you are only competing on one or two search terms anyway.
It would be a rare thing for two sites to compete all across the board, unless one is specifically out to copy the other.
Now there are lazy people out there who may try this type of marketing. However, I think most of the time, you will get more people who are willing to work with you to promote each other's sites.
The fact is that the people who buy from us are probably shopping elsewhere as well. So building those relationships with other website owners makes sense.

When you take time to build business relationships, you have a chance to start a Joint Venture with those people. They can help you to promote your business, and you can help to promote theirs. JV partnerships can range anywhere from creating and selling a product together to simple email swaps where you promote each others opt-in pages.
If you have taken the time to set up a unique selling point for your business, then you will not have to worry too much about your rankings. You will have a unique way to provide a valuable experience to your visitors.

So, now that you know you don't have to worry about the competition, where do you turn? You should start by looking at forums within your niche.
By joining niche forums, you can start getting to know potential customers, build relationships with other business owners, and establish your authority within your niche.
You can also go to marketing forums to meet other people within the business. From there, as you establish relationships, you will find out who is involved in your market. These are the people you want to focus building relationships with. You can start by offering to help them. Promote their websites, or products, even if you do not get any kind of affiliate compensation.
This will help you to gain some measure of respect from your potential partners. Help them, and they will be more likely to want to help you.

There are also mastermind groups and chat groups that get together to discuss strategies and ideas for marketing a business.
This is a great way to get to know other marketers. Many people have formed highly lucrative partnerships from these types of groups.

* A great place to start is Simply search for the type of group you are interested in and go from there!

Start your own blog.
A personal blog, where you discuss your trials and lessons in marketing is a great way to get yourself known by people in your field. Share the blog on forums, and on your other websites, and people will start getting to know you.
Write about your trials, write about your goals and dreams. You can build up a following and even turn what started as a personal blog into a business. It has worked for a lot of people. Just keep it natural, and discuss your opinions.

There are many ways that you can build up relationships with other website owners. Think outside the box and look at what you can offer them.
Once upon a time, I felt like I had nothing to offer. Soon, I found that I had some unique insights that some big name people were learning from, little known to me at the time. They learned from things I said on my blog and in the forums.

To you success,
Jonny Tyson

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