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Top 5 Reasons Your Website Is NOT Making Money And Sales

website not making money

So, you want to make money eh? Welcome to the club. Just about anybody that has spent any time on the internet has thought about using the internet somehow to make money and develop online sales. If you have a site, or are considering starting a website, avoiding the following reasons will lead to website owners not making money on their website.

Reason 1: You Forgot About Marketing

When developing your idea and your product or service, you may tend to get carried away with the fact that you believe people will love your product as much as you do and see the features and benefits that you see. The problem with this is that your target audience won't fall in love with your product if they don't know anything about it.
Very few products go viral with nothing more than word-of-mouth marketing. This means that you must develop a solid marketing plan if you expect your business to make it past the first year.

Reason 2: You're Too Focused On Your Website Appearance

Some of the ugliest websites ever are making more money than your website. When I first started making websites, I would spend hours getting a template ready, which usually included the graphics for the various pages. The problem was, these templates would never be just right, and the websites would always be "under construction". Don't make the same mistakes I did.
Your entire focus, when it comes to the design, should be setting up a website that doesn't distract people from why they are there.
I use templates with a light background and dark text. This makes the site easy to read.

Reason 3: Your Website Doesn't Sell

Your site should have one purpose, which is to convert your visitors into buyers. Anything on the site that distracts your visitors from this purpose shouldn't be on the site.
Assuming you have analytics installed and have the ability to track visitors from one page to the next, you can track which components of your site help make sales and which distract from sales.

Reason 4: You Don't Write Articles

For getting results with the search engines, articles are single-handedly the best way to get massive backlinks and more importantly; relevant backlinks.
There is an awesome program that will help you create unique articles from original articles called 'Content Professor', and each of these articles create links pointing back to your website and individual pages using the keywords that will help get you ranked. Articles are a fantastic way of getting free traffic to your site as well as backlinks for search engine rankings.

Reason 5: You're Not Using PPC Advertising

Pay-per-click is basically guaranteed traffic. Granted, you're paying for each visitor, but this is an incredibly effective way of seeing which keywords convert into sales.
If you're tracking your keyword results with pay-per-click, you have the opportunity to focus your seo and other marketing efforts on keywords that have proven to convert into sales. You also have a great way to test an ad copy. Google has the ability to split test ads for you and can also help you with multi-variate testing, which allows you to test things like headlines, subheadlines, the ad copy, various testimonials, and just about any component of your website.

Making money from your website doesn't have to be complicated. Remember that succeeding in business is a matter of consistent effort applied to correct principles.
In a big way, business is a numbers game. A certain amount of visitors are going to click on your link and a percentage of those will convert into customers. Increasing your percentages at each stage can be achieved through statistical analysis and testing various components of your ad copy.

To your success,
Jonny Tyson

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