OPT-IN EMAIL MARKETING: The Secrets To Generating Hundreds Of Subscribers

How To Build A Targeted Email List

Internet marketing involves multiple components of advertising your site. Any veteran marketer by now is familiar with basic concepts like SEO, long tail keywords, and link building. Traffic to your site is the key to online success. More specifically, it is targeted traffic that will make or break your business. Converting traffic is made up of people who buy a product or service from your site. Ideally, these people will return and buy from you again in the future. A legion of clients who return and purchase from you multiple times will allow you to generate a nice steady stream of residual revenue.

Opt-in email marketing is the key to having clients return to you for future sales. This system works by having a sign-up box on your site. Visitors who enter their name and email address will become subscribers to your list. The goal is to generate a list of hundreds to thousands of subscribers.

There are many online companies that offer opt-in email marketing services. For a monthly fee, you can have a sign up box installed on your site. Your job from here is to write newsletters at regular intervals, and the company will automatically distribute them to your subscribers.
 

Article-Based Newsletters

Your newsletters should be articles about whatever niche, product, or service you are promoting. You want to include a link back to your website with every newsletter. This is what makes opt-in email marketing so effective. Visitors to your site who sign up for your newsletters become potential returning clients. Without a sign up box, most web surfers who stumble on to your site will just be one time visitors.

The proper strategy with an opt-in list is to build trust with your subscribers. Your newsletters should contain relevant information as well as resources they can turn to for further free info. If you babble endlessly about how good your product or service is, then subscribers will see your true motive. Do not take on a car salesman mentality. Get your subscribers to trust you by providing good information. It is also important to respond to individual inquiries from your subscribers.

Most successful internet marketers use an opt-in service to attract potential clients. Like any other marketing method, this one takes trial and error. Subscribers are not going to automatically become clients. In some cases, subscribers will delete your newsletter without even looking at it. Some will also unsubscribe before ever buying anything from you. Take it all as a learning experience. With time, you will recognize patterns and trends and use them to your advantage to increase the conversion rate.

How To Create A Successful Email Newsletter

Sitting down and working out all the details of how an opt-in email marketing campaign will work often includes conversations about whether to produce content in-house or to hire professional content writers to create the desired email newsletter content. The choice will probably ride on a couple of factors. One will be whether there is an appropriate person or department for handling the writing and editing of content. Another will be how the time involved in creating content will be fit into the budget or schedule. The way that works for many is to first look at the current company structure and seeing how it handles this type of thing. Is there a person or department that uses social networking and other social marketing tools who might already be tapped in to how the market tends to work? Is there a writer who would be ideal for creating the content? Is there a staff member who would enjoy (and be proficient at) uploading content into the template, sending newsletters and looking at the statistics (such as click-through rates) to gauge the success of different tactics? If so, how can these new tasks be fit into their workweek? Is there room in the budget for more hours to facilitate everything getting done or will they need to fit this into their existing schedule? Is there flexibility for spreading the work out more so that no one person is trying to fit everything in? Obviously, giving new tasks to employees isn't exactly something that is out of the norm, you simply want to make sure that it is a good fit so that content can be produced on an ongoing basis without stops and starts or other aspects of the business having to be put on the back burner.

Obviously, for those who would need to hire a person to take care of email marketing content production, there is another option, and that is to purchase not just sending services and a template, but also custom content. Having your content professionally written will go a long way to ensure that each newsletter is well written with marketing principles in mind. Professional content writers will work hard to ensure that your newsletter is written in your "voice" and is tailored to have your marketing goals in mind. In many ways, this is much the same as it would be had you hired a new person, only far less expensive, generally. If the company that provides you your template is the same company who employs the writer who creates your content then you can rest easy knowing that everyone involved knows exactly how the process works and what needs to happen to create the best possible email marketing newsletter.

To your success,
Jonny