tag:blogger.com,1999:blog-73715954472388564852024-03-17T15:26:12.341+10:30VAST ONLINE TRAFFIC | Digital Marketing and Traffic TacticsJonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.comBlogger220125tag:blogger.com,1999:blog-7371595447238856485.post-2540751431432793322023-06-13T10:20:00.000+09:302023-06-13T10:20:12.498+09:309 Fresh Methods For Driving INSANE Amounts Of Traffic To Your Website In 2023<span style="font-size: medium;">Traffic junkies – that’s what we’ve become, and it’s all thanks to the internet! Seriously, we all crave getting more and more traffic on our websites, right? It starts slow – you create a podcast, build a website, get started with setting up a YouTube channel, and then what? People start dropping by slowly; making you thank God that someone at least noticed my efforts. This is where that nasty craving kicks in, and with the passage of time, it literally becomes monstrous! You’re having dinner with your family, and the only thing on your mind is how you can get more traffic!<br /><br />Now, instead of driving yourself, and those around you, crazy with your rantings for more traffic, check out this list of top 9 ways for driving insane traffic to your website:<br /><br /><br /></span><div><h3 style="text-align: left;"><span style="font-size: large;">1. Come Up With The Perfect Titles For Your Content</span></h3><span style="font-size: medium;">To be honest, if you want to increase the traffic that you receive on your website in five minutes, then you need to come up with amazingly catchy headlines for your content. If your title doesn’t work as a magnet, I don’t think anything else can!<br /><br /></span><h3 style="text-align: left;"><span style="font-size: large;"><br /></span></h3><h3 style="text-align: left;"><span style="font-size: large;">2. Create List-Based Posts</span></h3><span style="font-size: medium;">Yes, with the rapid increase in list posts that we’ve seen in the past couple of months, we’ve all grown kind of fed up of them. But seriously, you need to try your hand at them for the simple reason that they can help you receive massive (gigantic!) amounts of traffic.<br /><br /><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">3. The Much Dreaded SEO</span></h3><span style="font-size: medium;">People typically tend to think that SEO is all about technicalities like link architecture and keyword frequency etc. But the most important thing involved in SEO is that of building quality links. How? By creating interesting, fresh and exquisite content that is link worthy! If your content is not awesome, it’s never going to work for you!<br /><br /><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">4. Build Your Very Own Mailing List</span></h3><span style="font-size: medium;">One of the best means of getting traffic is to email the subscribers that you have already. Considering that you already have 1,000 email subscribers and 200 of them click on the link that you’ve sent, and then a dozen of them share it on Pinterest, Facebook etc., then you have a massive amount of traffic coming in!<br /><br /><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">5. Stick To A <u>Single</u> Social Network</span></h3><span style="font-size: medium;">Seriously, if you’re going to try to dedicate yourself to all the countless social networks out there, you’re going to lose. The only people who can do so successfully are those social networking super geeks, and if you aren’t one, then it's best for you to just stick to one social network. Pick one where you think you have a massive pool of target audience, and you will do just fine!<br /><br /><br /><br /></span><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/PQp1rY6sPss" width="495" youtube-src-id="PQp1rY6sPss"></iframe></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /></div><div><h3 style="text-align: left;"><span style="font-size: large;">6. Interview Authorities In Your Particular Niche</span></h3><span style="font-size: medium;">I know you’re already thinking how carrying out an interview is going to help you gain traffic, but trust me, there’s a secret behind it. See, traffic is generated by outstanding content and strong connections, which are what you would be building on by interviewing authorities in your niche. The best part is that the interview content and the authority are going to help you gain an audience on their own even if you have none at hand!<br /><br /><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">7. Take On Different Media</span></h3><span style="font-size: medium;">Before anything else, you can do this only after you have established yourself in one media. Don’t just go straight into setting up a blog, YouTube channel, podcasts, eBooks etc., all at the same time. Once you have established a great audience in one medium, try your hand at another!<br /><br /><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">8. Chase Free Press</span></h3><span style="font-size: medium;">Seriously, this option is best for those who really don’t have the cash, but want all the advertising. Now, what's free press all about? If you’re thinking on the lines of being mentioned on a radio interview, TV news, or having an article published about you in a magazine can help you acquire tons of traffic, then you better drop the idea right now. The truth is although free press can get you some degrees of traffic, it just wouldn’t be stats that you’re after. Well, unless you get Oprah Winfrey to interview you! If you really want free press to work for you, then you’re going to have to work extra hard, and it is going to pay off by helping you gain national recognition.<br /><br /><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">9. Purchase Pay Per Click (PPC) Ads</span></h3><span style="font-size: medium;">Alright, this one is a no-brainer. But, the thing is that although you can make a good deal of money with PPC ads, you have to spend quite a bit on them too. To be honest, a majority of keywords these days tend to run at around more than a dollar for every click, and in the long term, this will deem it necessary for you to have proven sales that are particularly optimized for certain keywords.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">I hope these 9 traffic tips have helped in your online marketing journey!</span></div><div><span style="font-size: medium;">Feel free to share this post with others and even leave your comment below.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-34237072540222481012021-12-10T07:01:00.001+10:302021-12-10T07:01:06.799+10:303 Important Lessons For Creating An Online Income + Some Money-Making Shortcuts<p> <a href="https://blogger.googleusercontent.com/img/a/AVvXsEhJYxd3YbDUxNXDoCti8okowrg_HikUcp-98Gha9HimNkzpkTdP-6ZwWjEfKHDoHf88t4xK_8llcke6uaHHDBKH3LEwzwKje2aryOnPHvBcIC8OvXvy33tKzKWJbINxOfwJ9B-Jf2xHPR5MFiR0NgC8KvUr3FoyoYMcgtpzGq89U5Qo-3piXwmTTyxQnA=s960" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="make money online fast and free" border="0" data-original-height="480" data-original-width="960" src="https://blogger.googleusercontent.com/img/a/AVvXsEhJYxd3YbDUxNXDoCti8okowrg_HikUcp-98Gha9HimNkzpkTdP-6ZwWjEfKHDoHf88t4xK_8llcke6uaHHDBKH3LEwzwKje2aryOnPHvBcIC8OvXvy33tKzKWJbINxOfwJ9B-Jf2xHPR5MFiR0NgC8KvUr3FoyoYMcgtpzGq89U5Qo-3piXwmTTyxQnA=s16000" title="3 Important Lessons For Creating An Online Income + Some Money-Making Shortcuts" /></a><br /></p><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>In an online business, you have to put in mind everything that you can do to achieve great results in really making money online. You should never be afraid to try new things and learn out of it.</span><div><span style="font-size: medium;">There are many techniques that you can employ in making the most out of your online business. The key to successfully finding these little tricks is to research. By consistently trying to find an innovative idea that may just work for your online business, you will never run out of tactics to appeal to existing and potential clients alike. More than this, you can allow yourself to be more flexible and to employ techniques that are diverse and can capture the market immensely.</span></div><div><span style="font-size: medium;">The great thing about an online business is that if you want to know how the technique that you are using is helping you achieve your goal of really making money online, you can easily assess which campaigns are working and which are not.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span><b><span style="font-size: large;">For a better means of making money through your online business, here are some reminders that you can follow to enhance your chances of generating income:</span></b><br /><span style="font-size: medium;"><b><br /></b></span></span></div><div><span><span style="font-size: medium;"><b><br /></b></span></span></div><div><h3 style="text-align: left;"><span style="font-size: large;"><b>1.</b> Be consistent in researching.</span></h3><div style="text-align: left;"><span><span style="font-size: medium;">As it has been said earlier, your chances of making an effective campaign will depend on your ability to find innovative ways to promote your business. In an online business, making money will be more convenient if you can be more visible in the market and attract more traffic to your site.</span></span></div><div style="text-align: left;"><span><span style="font-size: medium;"><br /></span></span></div><div style="text-align: left;"><span><span style="font-size: medium;"><br /></span></span></div><h3 style="text-align: left;"><span style="font-size: large;">2. Utilize article marketing.</span></h3></div><div><span><span style="font-size: medium;">Relevant content is a good means of traffic generation that will work for you. It is also a way to provide information to the market by writing articles that are usually short and related to the industry that you are promoting. Being in an online business, it is important to capitalize on everything that can to help you produce real output. <a href="https://www.vastonlinetraffic.com/2019/09/effective-content-marketing-strategies.html" target="_blank">Article marketing</a> can help you produce results. You just need to know how to use it effectively for your business.</span><br /><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><h3 style="text-align: left;"><span style="font-size: large;">3. Never give up!</span></h3><div><span><span style="font-size: medium;">It all sounds easy on paper. It's part of the reality that you have to face. In an online business, especially if you are a novice, the chances of succeeding will never come easy. Therefore, money making is more likely to be as hard to come by as success is. The reality is that most people involved in this kind of business can make it sound really good and lure you to enter the money making online world. The thing is it is not that easy. Just don't give up. You will find that sooner or later, the things that you do to achieve your goals will help you build the experience that you need to succeed and eventually earn in this business.</span></span></div><div><span style="font-size: medium;">Making money online is a good motivation to start your online business. Really making money online is another thing. If you want to push through an online business, you need to put your heart into what you do and be committed. The online road to success is as realistic and as harsh as it can get and it is your persistence that will really help you move towards making money in this business.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Faster And Simple Online Money-Making Methods</span></h2><div><span><span style="font-size: medium;">We are all looking for ways these days to increase our incomes. Times are tough and having a little extra cash is a great way to help make ends meet. For some people this may means taking a part time job, for others this may mean having to start performing odd jobs, others may even turn to less than reputable ways to increase their incomes. If, however, any of these options are not available to you, then you may want to consider finding ways that you can make money online, fast.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;">There are a wide variety of ways that you can make money online fast. Some of the more popular ones are to become an internet service, reseller, becoming an eBook retailer or opening your own store on eBay or uBid. Any of these will help you with this, and none of them are as hard as they might sound.</span></span></div><div><span><span style="font-size: medium;">To become an internet services reseller, all you have to do is sign up with a "master host". The master host will provide you with the space that you will be reselling and a website to do your reselling through. At this point all you will need to do is choose a niche to market too, add a little value to your space and start promoting your services. In no time at all you will start to make money online fast.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;">Another way that you can start to make money online fast is by becoming a seller of eBooks. eBooks are great, they give people the opportunity to learn, be entertained or to expand their perspectives anywhere at any time. They are easy to use and they are cheap. Most eBooks sell for around $2-$10. The best thing about eBook selling is that you don't really have to do anything to make it happen. The publisher of the eBooks will provide you all the promotional information that you need to sell the items, all you have to do is cut and paste and then start promoting the website that hosts your store. That's it; you can make money online fast with eBooks and not have to do any real effort at all.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><b>* Don't have your own eBook(s) to sell? Well we have you covered; browse our 252 IM eBooks and download as many as you wish, completely FREE!..</b></span></span></div><div><span><span style="font-size: medium;"><b><a href="https://www.vastonlinetraffic.com/p/free-plr-ebooks-with-giveaway-rights.html" target="_blank">https://www.vastonlinetraffic.com/p/free-plr-ebooks-with-giveaway-rights.html</a></b><br /></span><br /><br /><span style="font-size: medium;">Lastly is the option of <a href="https://www.vastonlinetraffic.com/2019/05/howtostartsellingonebayforbeginners.html">opening up an eBay store</a>. This is a great way to make money online fast. You can buy things cheap at a local thrift store, swap meet, antique dealer or flea market and then turn it into a profit on eBay. It has been said that eBay is the best way to make money online quickly, and it's true. You can make big money online fast with eBay and hardly have to do anything at all as the eBay service does the majority of the work for you.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;">If you are serious about finding a way to make money online fast, you have a wide variety of options that you can choose from. All of these methods will allow you to make money online fast and affordable to do so.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;">To your success,</span></span></div><div><span><span style="font-size: medium;">Jonny Tyson</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-14231022143961920402021-11-02T13:24:00.005+10:302021-11-02T13:26:16.794+10:3010 Reasons Why You Need To Use Videos On Your Website<div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEg2x8wcRKi-CBgNOLqiRLJtV_ZdIyIv46K6yvOqzBlL4F5sTpD6enmEAbtgtRaIGpLc2oVrJmPkKFM4W7W2eiMEDgaF4oJF1hECzD3LV-JiGx9RUcMN5hbmKcoIVxVG6uN9UdWtzo1PRe5K7_rHl9E6DGnCB5qRLsh09z1D-Z9ScHMWlUySlrChj7UZUw=s804" style="margin-left: 1em; margin-right: 1em;"><img alt="using videos on websites" border="0" data-original-height="380" data-original-width="804" src="https://blogger.googleusercontent.com/img/a/AVvXsEg2x8wcRKi-CBgNOLqiRLJtV_ZdIyIv46K6yvOqzBlL4F5sTpD6enmEAbtgtRaIGpLc2oVrJmPkKFM4W7W2eiMEDgaF4oJF1hECzD3LV-JiGx9RUcMN5hbmKcoIVxVG6uN9UdWtzo1PRe5K7_rHl9E6DGnCB5qRLsh09z1D-Z9ScHMWlUySlrChj7UZUw=s16000" title="10 Reasons Why You Need To Use Videos On Your Website" /></a></div><br /><span style="font-size: medium;"><br /></span></div><span><div style="font-size: large;"><span style="font-size: medium;"><br /></span></div><span style="font-size: large;">The use of videos on websites and blogs has statistically proven to help business' to brand, market, educate, personalize, and build relationships with customers. Video gives you the ability to relay a complex message in a short amount of time. Oh, and did I mention, it helps create revenue!</span></span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;"><br /></span></h2><h2 style="text-align: left;"><span style="font-size: x-large;">1. Videos Connect To Your Viewers</span></h2><div><span style="font-size: medium;">Studies show that most people will watch a video on a webpage before reading any text. We are a visual society and lazy by nature. We want to be shown and guided.</span></div><div><span style="font-size: medium;">If you were shopping on-line, searching for a plumber, and came across a website where, unexpectedly, "Joe the plumber" walks right out over the top of his front-page and simply says, “Hi I'm Joe. I'd love to have your business. I'll treat you right.”, then you are ten times more likely to pick up the phone and call him. Why? Because Joe broke the ice and you feel as if you already know him. Joe spoke directly to you. You got an impression from his direct and personal message. Joe is likeable and honest. We buy from people we like and trust. Joe might be an actor, just as in a TV commercial, but you don't know that.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">2. A Video Is A Commercial On Your Website</span></h2><div><span style="font-size: medium;">The front page of a lot of websites these days are starting to resemble TV commercials. Television advertisers have spent billions of dollars on what they know works and grabs attention. They don't do it with text. They do it with audio and video. They know they have only 3-5 seconds to grab your attention. So I pose this question, what is the difference between a TV commercial and the front page of your website? You want to grab attention and prompt someone to take time and look at your products and/or services, right? Well, you'd better have video in some fashion up-front to do that. Videos allow you to really show a product or service in the most effect way.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">3. Videos Up Your Brownie Points With Search Engines (SEO)</span></h2><div><span style="font-size: medium;">Videos bring with them a distinct benefit in <a href="https://www.vastonlinetraffic.com/2019/08/how-to-do-seo-article-writing.html" target="_blank">Search Engine Optimization</a> (SEO) for your site. Google, Yahoo, and other search engines generally rank a website higher in their SEO algorithms for having a video embedded somewhere within the site. They even figured out ways to view the text within the videos themselves and use that in search engines.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">4. Videos Connect Well With Younger And Older Generations</span></h2><div><span style="font-size: medium;">The younger generation has grown up with the web and is very comfortable using it and all its tools. They don't pick up hard printed material like the over 50 generation does. The younger generation expects to see videos on websites. It has pretty much become the norm and is often the only means to hook the interest of a faster scanning young customer.</span></div><div><span style="font-size: medium;">Having said that, the older generation is also now accepting web content and videos more and more. Many are using the web and videos to stay in contact with family members and stay current with news and events. It's easier and faster to show people (young and old) information with a video than having them read text.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">5. Embed A Video To Keep Viewers On Your Site</span></h2><div><span style="font-size: medium;">The most common way to have a video on your site is by using a service such as YouTube or Vimeo. But you do need to be smart about how to use these services if you go that route. Your view rating will be a lot higher if you embed the video onto your webpage rather than just putting a link to show your video on YouTube or Vimeo. Besides, why would you send someone away from your website when the goal is to keep them on your website for as long as possible?</span></div><div><span style="font-size: medium;">Also, keep in mind that those type of “BOX” videos take up space on your website. Space is very valuable! After someone has seen your “BOX” style video once, then every time they go back to your website, the space that the video takes up is wasted. They have already seen that video and don't need to see it again (in most cases). So that box area is wasted space that you could use to present other information if your website is set up correctly.</span></div><div><span style="font-size: medium;">You could use one of the newer video solutions that call up video on demand or do a video walk-on to really capture attention. This is where someone can walk right over the top of the text that is already on the page. It has a transparent background (layered over the top of your existing webpage). Maybe a banner style video ad that comes across the screen on the upper 3rd of your site. You have many different options and styles; it is really up to your imagination and needs.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">6. Videos Run Tailored To Your Viewers</span></h2><div><span style="font-size: medium;">Technology continues to grow and video solutions are growing with it. Did you know you can be proactive and call up a video to display on any specific day, or any time of day? On Wednesdays you could display one video and on Fridays display another. You could even track the viewer and play a different video specifically for them. You could also set up your site to recognize that the viewer who just came onto your website has already seen your video. In that case, the video doesn't play again for one week, one month or whatever time period you designate. That way you don't annoy the viewer with the same video content over and over again.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">7. Videos Gather Valuable Viewing Information</span></h2><div><span style="font-size: medium;">You can track viewing statistics and analytics for the individual video elements you choose. You have access to demographic and viewing information (Through each video platform's statistics).</span></div><div><ul style="text-align: left;"><li><span style="font-size: medium;">Number of Views</span></li><li><span style="font-size: medium;">Country or location of Viewer</span></li><li><span style="font-size: medium;">How Long Viewer Watches</span></li><li><span style="font-size: medium;">Repeat Viewers</span></li><li><span style="font-size: medium;">Date and Time Viewed</span></li><li><span style="font-size: medium;">Plus much more.</span></li></ul></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">8. Videos Have Become A Viable Option Due To Internet Speeds</span></h2><div><span style="font-size: medium;">Internet bandwidth speeds have increased dramatically over the years. Because of this, it allows videos to be of better quality, appear larger on the screen, and play longer than ever before without being broken up or choppy.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">9. Videos On Mobile Devices</span></h2><div><span style="font-size: medium;">Over the years there has been a big roar about being able to see a video on a website with some of the mobile devices (iPad, iPhone, Androids, Blackberries etc). To simplify it…Apple doesn't want to play well in the sandbox with Adobe. Adobe is the creator of Flash technology. Flash is what most web video is created in. 99% of all computers have Flash on their system so viewing web video isn't a problem. Now Apple comes out with its mobile devices & doesn't install Flash or even want to. So you can't see most videos already embedded into existing websites with the iPad / Apple mobile devices. This is a problem because many people have and like those mobile devices. Having said that, there is a competitor product to Flash called “HTML 5” that can create videos on a website so that Apple devices, PC devices and others can all view them. The problem is that HTML 5 isn't as robust and needs a couple years of development to be able to do all that Flash can currently do. Also all existing videos on the web would have to be redone in HTML 5 for those devices to view. Pardon my French but that “aint gonna happen any time soon!” My personal opinion is that Apple will give in and accept Flash down the road. Their users will demand it just like they did with the Mac product.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">10. Shopping For Website Videos</span></h2><div><span style="font-size: medium;">Paying someone to do a professional video shoot for your website is great but, remember, a video shoot is only 30% of the solution. Understanding how to use both video and web technology together is the other 70%. You have videographers who know how to shoot video and you have web designers who know how to make websites. Finding a company that understands both elements is a little more challenging. It can be done. You just have to be more diligent and careful to pinpoint the right expertise.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Warmest Regards,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-21921524074364155322021-09-26T15:43:00.002+09:302021-09-26T15:45:35.780+09:30Permission-Based Email Marketing 101<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-2pLvdT-Mo9E/YU_i3ELTv_I/AAAAAAAAEBM/3eqUZk20KG0iezr7Y32KtaLcWyG3_DYXQCLcBGAsYHQ/s720/3.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="permission based email marketing" border="0" data-original-height="390" data-original-width="720" src="https://1.bp.blogspot.com/-2pLvdT-Mo9E/YU_i3ELTv_I/AAAAAAAAEBM/3eqUZk20KG0iezr7Y32KtaLcWyG3_DYXQCLcBGAsYHQ/s16000/3.jpg" /></a></div><br /><span style="font-size: medium;"><br /></span><span style="font-size: large;"><br /></span><p></p><p><span style="font-size: medium;">A truly 'permission-based' email marketing program involves two very important and complimentary aspects. The first is the process by which you obtain your recipients' permission to send email. There are some reasonably black-and-white means for how to gain this permission properly and how rigorous you choose to be in doing so.</span></p><p><span style="font-size: medium;">The second aspect of permission-based marketing has less to do with the steps and processes you use to collect names and more to do with the relationship you have with your customers and how you communicate to and with them. For example, when you ask for a customer's email address, how do you do it? What details do you give this person about why they should sign up for your email list and what they should expect from you as a result?</span></p><p><span style="font-size: large;"><br /></span></p><p><span style="font-size: large;"><br /></span></p><h2 style="text-align: left;"><span style="font-size: x-large;">To Use Double Opt-In Or Not - THAT Is The Question!</span></h2><p><span style="font-size: medium;">One of the key leading practices to which all email marketers should adhere to as part of their permission-based marketing involves the method in which they create and build their email lists. Permission-based marketing means mailing to recipients only after they've given their explicit permission to do so. However, there are different ways to obtain this permission from the very rigorous double opt-in process, to the less favored single (or 'confirmed') opt-in process.</span></p><p><span style="font-size: medium;">The highest subscription standard today is referred to as 'double opt-in' and requires your prospective subscribers to actively confirm their inclusion on your list before receiving your next broadcast email. In this process, your prospective subscriber submits their email address and other information and then receives from you a confirmation request with which they must interact (such as clicking a link) to verify their subscription in order to be added to your list.</span></p><p><span style="font-size: medium;">When you make your list double opt-in, be sure your prospective readers expect the confirmation email and understand that they must open it and follow the instructions to complete their opt-in process. Explain why this practice protects them and why you require this extra step.<br /><br /><br /></span></p><p></p><h3 style="text-align: left;"><span style="font-size: large;">This extra step in the subscription process offers many benefits:</span></h3><span style="font-size: medium;">You'll be remembered. Those who confirm their subscriptions are more likely to remember they did so when they receive your email thus making it less likely they will forget and report your email as spam.<br /></span><b style="font-size: large;"><br /></b><p></p><p><b style="font-size: large;">Eliminates Email Typos:</b><span style="font-size: large;"> </span><span style="font-size: medium;">At signup, if the prospective subscriber mistyped their email address, the bad email address can't be added to your list without confirmation.</span></p><p><span style="font-size: medium;"><b>Helps Prevent Spamming:</b> Some folks find it funny to, as a joke, sign their friends up for all sorts of stuff on the web. Requiring a double opt-in prevents this.</span></p><p><span style="font-size: medium;"><b> Builds An Audience That Wants To Hear From You:</b> These folks have joined your list because they believe you're going to send them something of value.</span></p><p><span style="font-size: medium;"><b>Increases Email Delivery Rates:</b> Since these lists are inherently comprised of valid, deliverable email addresses you should experience improved deliverability.</span></p><p><span style="font-size: medium;"><b>Keeps Your List(s) Clean:</b> Emails are delivered faster since the list server isn't bogged down trying to resend to bad addresses.</span></p><p><span style="font-size: medium;"><b>Helps Keep You Off Blacklists:</b> By maintaining a clean list, most of your emails will be delivered successfully. If you send large quantities of emails to bad addresses, email providers may blacklist you and block all of your email.</span></p><p><span style="font-size: medium;"><b>Increases Response Rates:</b> A double opt-in list not only confirms a recipient's email address, but also confirms the recipient's interest in what you have to offer.<br /><br /></span><span style="font-size: medium;">So why wouldn't you want to collect names in this manner? Well, some perspective readers will not confirm their subscriptions. Perhaps this isn't all bad, though. If they can't be bothered to complete their subscription with you, how likely are they to buy something from you? Another relatively small downside to the double opt-in technique - it may take longer than you'd like to grow your list. It can be very tempting to take a shortcut and rent or purchase a list of email addresses, however, in the long run, the double opt-in process will help you to develop a list of much more engaged readers than any other means.</span></p><p><span style="font-size: large;"><br /></span></p><p><span style="font-size: large;"><br /></span></p><h2 style="text-align: left;"><span style="font-size: x-large;">A Less Rigorous Alternative: The 'Single' Or 'Confirmed Opt-In' Process</span></h2><p><span style="font-size: medium;">The single opt-in method consists of one basic step: a subscriber provides his/her email address to you and then receives your next broadcast mailing with no further administrative steps. A slight variation on this is the confirmed opt-in method that sends the new subscriber a one-time confirmation email (such as 'thank you for signing up').</span></p><p><span style="font-size: medium;">You must decide which method - double, single, or confirmed - is best for your organization. If the chances for abuse are remote, then a single or confirmed opt-in method may be sufficient for you.</span></p><p><span style="font-size: medium;">KNOW that the 'Opt-Out' Subscription Process is a Real NO NO. This is a huge pet peeve of mine. Websites that make the user UNCHECK a box to ensure they don't get added to various mailing lists is a terrible list-building practice. This subscription approach may lead to a larger list initially, but may also lead to complaints. If your recipients don't remember asking to receive your email (because they DIDN'T), they may consider the receipt of your emails an intrusion into their inboxes and a breach of trust.</span></p><p><span style="font-size: medium;">I've had more than a few clients that wanted to simply dump their entire list of contacts and prospects into their email list reasoning that anyone on the list should <b>1)</b> still be interested in hearing from them or <b>2)</b> they can always opt out if they don't. We can't ever assume that these folks wish to continue having contact with us in the future.</span></p><p><span style="font-size: large;"><br /></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-Dz6pu3uF8Fg/YVAOajYJxAI/AAAAAAAAEBU/8BwagCw-Hzw5VWh_I1G2_0xzNCS8NoNjQCLcBGAsYHQ/s1096/3.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="dos and don'ts of email marketing" border="0" data-original-height="1040" data-original-width="1096" src="https://1.bp.blogspot.com/-Dz6pu3uF8Fg/YVAOajYJxAI/AAAAAAAAEBU/8BwagCw-Hzw5VWh_I1G2_0xzNCS8NoNjQCLcBGAsYHQ/s16000/3.jpg" /></a></div><br /><span style="font-size: large;"><br /></span><p></p><p><span style="font-size: large;"><br /></span></p><h3 style="text-align: left;"><span style="font-size: large;">Keeping these newly opted-in subscribers on your list:</span></h3><p><span style="font-size: medium;">Now your email list is growing by the day with truly engaged subscribers, so let's explore some techniques you can use to KEEP these new opt-ins on your list.</span></p><h4 style="text-align: left;"><span style="font-size: large;"><br /></span></h4><h4 style="text-align: left;"><span style="font-size: large;">Communicate Expectations And Then Meet (or Exceed) Them.</span></h4><p><span style="font-size: medium;"><span>One of the most prevalent mistakes list owners make is sending content that their readers aren't expecting to receive from them. This happens most often when subscriber expectations aren't well understood from the start. If the signup form doesn't describe what type(s) of information you'll be sending out, readers will jump to their own conclusions of what your emails will and won't contain. </span><span>When you don't set expectations clearly or meet those that are set, marketers inadvertently cause people to delete their emails, unsubscribe from their lists, or report their emails as spam.</span></span></p><p><span style="font-size: large;"><br /></span></p><h4 style="text-align: left;"><span style="font-size: large;">Spell out the Timeline, Topics, and Type of Email you'll be Sending.</span></h4><p><span style="font-size: medium;">The time to communicate the type of email or promotion you will be sharing with your prospective subscribers is when you ask for their opt-in. As part of the sign up form, consider including some brief text that describes the topics you'll cover, the format(s) you offer, and frequency readers should expect.</span></p><p><span style="font-size: medium;">If you are clear about what's in it for your readers (and assuming this is value-added content of interest), you're list should grow even faster. These days, you have to work even harder to get prospects to let you into their inboxes and being crystal clear on what they should expect to receive will help. Another technique that has proven to increase response rates is including copies of prior newsletters to SHOW readers what they can expect.</span></p><p><span style="font-size: large;"><br /></span></p><h4 style="text-align: left;"><span style="font-size: large;">Engage your Readers by Giving them Options.</span></h4><p><span style="font-size: medium;">Whether your email topics are very broad or more narrowly focused, your readers will welcome a choice of exactly what they receive from you, the format in which it is sent, as well as how often. As an example, perhaps you send out a short, quickly-read email with tips and techniques as well as a second, more in-depth monthly publication. Personal preference, free time, and level of interest will drive which of your publications (or both, perhaps) your readers will opt to receive from you. This technique goes a long way as you build a solid relationship with your readers and helps to prevent list fatigue and churn.</span></p><p><span style="font-size: large;"><br /></span></p><h4 style="text-align: left;"><span style="font-size: large;">Deliver Only What is Expected.</span></h4><p><span style="font-size: medium;">If your readers signed up to receive tips and techniques and all you send are advertisements, know that your readers will likely stop opening your emails, mark them as spam, or unsubscribe from your list altogether. Your ability to gain their trust is now gone.</span></p><p><span style="font-size: large;"><br /></span></p><h4 style="text-align: left;"><span style="font-size: large;">Treat Your Readers as you'd Want to be Treated (and respect their privacy).</span></h4><p><span style="font-size: medium;">Make your company's <a href="https://www.vastonlinetraffic.com/2020/08/how-to-write-a-privacy-policy.html" target="_blank">privacy policy</a> (and if you don't have one, write one) readily available to both prospective as well as current readers. Be crystal clear about what you intend to do (and not do) with email addresses and other personal information your readers share with you. Do you intend to use these email addresses for internal use only, share them with trusted affiliates, or sell/rent them to 3rd parties (of course, I hope none of you do this last one!)? Whatever your policy is, do let readers know what they can expect.</span></p><p><span style="font-size: medium;">Don't Forget to Stay in Compliance with the Law. According to the January 1, 2004 CAN-Spam Act, you must offer an unsubscribe mechanism and honor all unsubscribe requests within 10 business days. Today, even the most basic commercially-available email applications offer an automated unsubscribe mechanism (e.g. 'click here to be removed from this list'), but if this isn't available in the email system you're using, offer your readers options for removal such as replying to the email with the word 'REMOVE' in the subject line and then be sure to do so in a timely manner.</span></p><p><span style="font-size: medium;"><br /><br /></span></p><h2 style="text-align: left;"><span style="font-size: large;">Final Words</span></h2><p><span style="font-size: medium;">Naturally, the goal of most marketers is to get your company's image and/or offerings in front of as many of the right prospects and customers as possible and as efficiently and effectively as you can. However, if you work to build relationships with your readers, provide the value you say you will, and respect them along the way, you'll likely reach your goals in the long run.</span></p><p><span style="font-size: medium;"><br /></span></p><p><span style="font-size: medium;"><br /></span></p><p><span style="font-size: medium;"><br /></span></p><p><span style="font-size: medium;">To your success,</span></p><p><span style="font-size: medium;">Jonny Tyson</span></p><p><span style="font-size: medium;"><br /></span></p>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-56178319778484109012021-09-17T08:41:00.002+09:302021-09-17T08:42:49.955+09:30DIGITAL MARKETING 101: Build The Business Model & Make It Pay!<p> <a href="https://1.bp.blogspot.com/-fjQV5NtSBVA/YUO1jgWFR8I/AAAAAAAAEAg/WGZJKGy912k6aS3xxwkigvoW5WbmdtsIQCLcBGAsYHQ/s877/2.jpg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="digital marketing business model" border="0" data-original-height="401" data-original-width="877" src="https://1.bp.blogspot.com/-fjQV5NtSBVA/YUO1jgWFR8I/AAAAAAAAEAg/WGZJKGy912k6aS3xxwkigvoW5WbmdtsIQCLcBGAsYHQ/s16000/2.jpg" title="DIGITAL MARKETING 101: Build The Business Model & Make It Pay!" /></a></p><p></p><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div>In all probability you or someone in your company has decided to jump into one or more digital marketing channels as a means to better reach customers or drive more business. While these various opportunities can be an important component of your mix, did you have a specific business case detailing why you got involved, and (more importantly) a planned and measurable outcome for each?</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">There are many companies and organizations that feel they must be on Facebook!.. Yet when you look more carefully at their motives it often boils down to one of two reasons:</span></div><div><span style="font-size: medium;"><b>1.)</b> Because their competitors are doing it, and..</span></div><div><span style="font-size: medium;"><b>2.)</b> They are afraid of being left out.</span></div><div><span style="font-size: medium;">Those are potentially the wrong reasons for jumping into any media; especially when today's economics require bottom-line justification, and internal resources are already stretched thin.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Certainly social media is but one of the ever present (and growing) digital media types which provide the ability to better connect with audience and customers. But creating a corporate social media presence with no plan, and relegating posts, updates and necessary administration to anyone in your company who simply has the time or understands the technology is headed for disappointment.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">How then do you create relevant marketing messages for specific audiences and delivery methods, and find ways to tackle the increased media channel workload with little or no increased staffing or budget?<br /><br /><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-2-nG4toM3mk/YUPAr353W4I/AAAAAAAAEAo/1BMXmZl2kNo4Z_JnU_6QCe7R-PaRWg4YQCLcBGAsYHQ/s1881/2.png" style="margin-left: 1em; margin-right: 1em;"><img alt="business model innovation process" border="0" data-original-height="1881" data-original-width="1537" src="https://1.bp.blogspot.com/-2-nG4toM3mk/YUPAr353W4I/AAAAAAAAEAo/1BMXmZl2kNo4Z_JnU_6QCe7R-PaRWg4YQCLcBGAsYHQ/s16000/2.png" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Target The Delivery Method AND Your Audience</span></h2><div><span style="font-size: medium;">For decades marketers have been tasked with creating messages, usually incorporated within <a href="https://www.vastonlinetraffic.com/2021/01/social-marketing-benefits-for-business.html" target="_blank">an integrated marketing campaign</a>, and buying all sorts of traditional media (as well as well-placed public relations efforts) in order to get their message out. I don't have to tell you that model doesn't work anymore, particularly with the abundant (and redundant) media channels available today.</span></div><div><span style="font-size: medium;">These growing media outlets offer the ability to profile and segment audiences as never before. Paired with the enormous array of technological devices (web, tablets, smartphones, mobile, apps and such) that are adding to the delivery channel options, successful companies are now finding that they get more bang-for-their-buck by completely overhauling their marketing message process and adopting an approach that centers on basic editorial planning; much like the old magazine and newspaper method. That is, creating user/media-specific content based on an editorial calendar, modified for the delivery channel, with unified high-impact visuals and relevant (and current) content.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Different media channels publish at different intervals; some are instant (RSS feeds, Facebook posts), some are push-based, others daily page refreshes. As well, each channel's audience profiles differ, their engagement levels can be unpredictable, and their likelihood of reception and acceptance can vary widely. So, today more than ever, it's wise to see that a one-message-fits-all strategy not only wastes time, resources and money, but probably will miss the mark in delivering the desired marketing effect.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Smart companies are now looking at their e-initiatives (web, mobile, campaigns, e-blasts, social media and such) through the lens of a marketing editorial planning / publishing calendar, tied with social-listening practices which tunes the message to the media, audience and environment. This not only serves to help regularly engage customers, but propagate <a href="https://www.vastonlinetraffic.com/2020/07/creating-website-content-that-converts.html" target="_blank">high quality content</a> that is relevant to each audience member.</span></div><div><span style="font-size: medium;">Driving these successful engagements now demands the creation and delivery of meaningful, relevant and media-specific messages, dictated by user preferences, habits, seasons / events and geographic location. The only way to do that is to plan your messaging strategy appropriately, and align the tactics that will give it to your audience on their terms.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Not long ago I conducted research for an arts organization interested in learning about how to attract a younger audience, and more specifically, where these potential customers get their information and recommendations on arts events. Not surprisingly the people interviewed indicated they all went to the Web first. Either they frequented local web calendars, depended on social media or used specific apps. They also learned about events and performances via e-blasts, e-newsletters or other mechanisms. Yet, while most of these younger targets favored the digital realm, the organization cannot forget their current audience base which skews older. These people rely on the more mainstream media types including newspapers, television and direct mail.</span></div><div><span style="font-size: medium;">So here is the conundrum. The organization has to address and serve two distinct audience types, with two different messaging strategies, and two relatively diverse channel strategies. Yet, their budgets and staffs are no bigger now than they were a few years ago. In fact you've probably found yourself with more marketing work to do and fewer resources to do it with. That seems to be a common thread among marketing managers you talk with these days. And it's no surprise.</span></div><div><span style="font-size: medium;"><br /><br /><br /></span><h2 style="text-align: left;"><span style="font-size: x-large;">Taking On New Social Media Channels With Your Current Staff & Budget</span></h2><span style="font-size: medium;">Digital technologies have brought us compelling ways of reaching out to these targeted audiences with our messages. With more choices come a greater need to plan, budget, resource, produce, deploy, monitor and measure. I don't recall many budgets taking these issues into full account, have you?</span></div><div><span style="font-size: medium;">Think about it for a moment. More channels mean more messaging content which, in order to remain fresh, relevant and accurate should be updated regularly; and by that I mean daily, weekly or more frequently, as the situation requires. Today's media consumer expects the very latest information from digital sources, which by its nature gives it an advantage over the printed page. Whether you're a service company or offer products, there should always be something new you can say about your product's advantages, usage, benefits, testimonials, new features or lead generation promotions. After all, that's what makes Facebook so appealing; it's incredibly current. Likewise, a company or organization's online messaging should constantly be refreshed so that a customer's repeat exposure (for whatever reason) is rewarded with something new, useful or engaging.</span></div><div><span style="font-size: medium;">From a practical perspective, who within your staff has the time to do that (and of course, their time is billable, so if they are revising digital content there is a cost associated to it).</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">What about maintaining social media? Who has the time to write blogs, contribute to groups, send tweets, and monitor the conversation? The same could be said about the mounting mounds of data coming in from web measurement applications; how do you find the time to review and consider the web side as well as all you analyze for the more traditional media forms?</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">So you see, you now have the potential for greater segmented marketing activities but no more budget to accomplish them. How do you grow your audience while marketing with less? How do you maintain your sanity?</span></div><div><span style="font-size: medium;">As with any new media type, you need to prove its return-on-investment (ROI) is solid so that you can go back and justify it to your manager at budget time.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Long ago when cable television advertising was new you ran a pilot program to see if it created any measurable impact. When it did, and you could go to your department head and make the justifiable case for its use, they would give you more budget in the following cycle. Of course, you still had to justify your entire media plan and spend from year-to-year, but why shouldn't you be doing that anyway?</span></div><div><span style="font-size: medium;">The same applies to today's digital choices as you use technology to further your marketing activities. But if your current workload is already stretching your resources and budgets thin, take one digital channel (perhaps a Google AdWords campaign or your corporate Facebook site) and take funds and resources from another project (do less) and apply it as a test case.</span></div><div><span style="font-size: medium;"><b>Don't just jump in and create a Facebook presence unless you know what you want it to accomplish.</b> And be sure you have enough dedicated resources to attend to its enormous need for regular care and feeding. Make sure it has every chance for success; do the research, do the planning, create the right messaging, and do the right measurement. Add up the results at the end of the campaign and report back to your bosses, with a full business case of why they need to fully fund it (including staffing resources) in the next budget cycle.</span></div><div><span style="font-size: medium;">It will be important to explain to them the steps you took in order to achieve this test. "We pulled some resources from here and some dollars from there in order to tackle this digital test..." is one way you can approach it. In fact, some of your requests may not be for media dollars at all but for additional people resources. That's something you'll need to determine.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Finally, do you have a specific plan to develop robust and relevant content (and maintain it)? Are you prepared to dedicate resources and budget to keep all your online content and initiatives fresh and monitor their performance?</span></div><div><span style="font-size: medium;">While it may not be practical for you or your organization to jump in to these media channels as fully as you may want immediately, you can set the stage by developing an audience-segmented media plan, based on an editorial calendar, and test each medium for responsiveness which will deliver the success and necessary funding to help you develop and deploy without driving you, your staff or your budgets crazy in the short term.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Thank you for reading and all the best!</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: large;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-14036317872453130612021-08-07T09:14:00.000+09:302021-08-07T09:14:01.386+09:30You Can't Beat The ROI Of Email Marketing - And This Is Why<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-cZXLplLvllw/YQ29oLfxxYI/AAAAAAAAD_c/FpiwhO_snuwnAUHi8MU_fWJxVNViCP-AgCLcBGAsYHQ/s968/4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="ROI Of Email Marketing" border="0" data-original-height="542" data-original-width="968" src="https://1.bp.blogspot.com/-cZXLplLvllw/YQ29oLfxxYI/AAAAAAAAD_c/FpiwhO_snuwnAUHi8MU_fWJxVNViCP-AgCLcBGAsYHQ/s16000/4.png" title="You Can't Beat The ROI Of Email Marketing - And This Is Why" /></a></div><p></p><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div>All of the professional online marketers I know would undoubtedly agree that revenue is the most important email metric. Past Direct Marketing Association studies have found that email marketing has an incredible ROI (Return on Investment) of $57.25 for every dollar spent; over 150 percent greater than the ROI of non-email online marketing. Email remains one of the best online marketing tools of all time!<br /><br />Unfortunately, due to the proliferation of spam (or unwanted email), time-starved consumers are constantly looking for ways to empty their inboxes. Email marketers must break through this clutter and maximize every email they send or risk being ignored, deleted, or unsubscribed from.</span><div><span style="font-size: medium;">Consumers concerned about spam and phishing (the act of sending an email to a user falsely claiming to be an established legitimate enterprise in an attempt to scam the user into surrendering personal information such as passwords and card numbers through a bogus website) are more likely to legitimate, opt-in email as spam. To combat this, marketers must improve the effectiveness of their current mailings rather than simply increasing their frequency in the hopes of getting noticed.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Making Your List as Profitable As It Can Be</span></h2><span style="font-size: medium;">A couple of the best strategies to ensure ongoing email list effectiveness are segmenting your lists and then continually testing different aspects of your marketing campaigns. Segmenting your 'house list' (one you've grown yourself through individual opt-ins) helps communications be more targeted. Divide your list members by age, length of time on the list, online interaction frequency, member interests, and purchase history.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Be sure to develop promotions that take advantage of the types of emails to which customers pay the most attention.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><b><span style="font-size: large;">Though most marketers send emails based on their company's promotional schedule, few enhance automatically triggered email messages, such as:</span></b><br /><h3 style="text-align: left;"><b><span style="font-size: large;"><br /></span></b></h3><h3 style="text-align: left;"><b><span style="font-size: large;">Registration/Opt-in Confirmations And Welcome Messages</span></b></h3><span style="font-size: medium;">These are horribly underutilized as they prove to yield up to a <b>90 percent open rate</b>. Also, use your opt-in confirmation email and your Website's post-registration screen messages as a way to cross-sell and up-sell your customers on your other products and services offerings. Consider extending the welcome message into a series to take advantage of strong customer interest during this early subscription phase.<br /><br /><br /></span><h3 style="text-align: left;"><b><span style="font-size: large;">Auto-Generated Emails</span></b></h3><span style="font-size: medium;">From a customer's perspective, communications initiated by a customer action or event are often expected and opened since they're focused on the customer's priorities (not yours). Leverage the opportunity to extend your marketing opportunities through Birthday and/or anniversary emails. Appeal to your customers by sending a birthday or anniversary greeting with a special offer. Retailers have done this for years, and it's still a very effective promotion method (depending upon the offer, of course).<br /><br /><br /></span></div><div><h3 style="text-align: left;"><b><span style="font-size: large;">Forward-To-A-Friend Referrals</span></b></h3><span style="font-size: medium;">Use this opportunity to market to both the sender and the recipient and be sure to reward them both!<br /><br /><br /></span></div><div><h3 style="text-align: left;"><b><span style="font-size: large;">Abandoned Shopping Cart Follow-Ups</span></b></h3><span style="font-size: medium;">Remind shoppers a few days after they've left products in their shopping cart. This technique has proven time and time again to convert browsers into purchasers.<br /><br /><br /></span></div><div><h3 style="text-align: left;"><b><span style="font-size: large;">Post-Purchase Emails</span></b></h3><span style="font-size: medium;">Take advantage of purchase confirmations, package tracking, and post-purchase thank-you emails to extend the relationship with your customer. Add relevant promotions to your electronic receipt.<br /><br /><br /></span></div><div><h3 style="text-align: left;"><b><span style="font-size: large;">Customer Service</span></b></h3><span style="font-size: medium;">Utilize both auto-responders as well as actual customer service responses to engage customers. Remember to thank them for taking the time to communicate with you.<br /><br /><br /></span></div><div><h3 style="text-align: left;"><b><span style="font-size: large;">Wish List</span></b></h3><span style="font-size: medium;">Since customers use wish lists to track products they want, periodically send customers updates to get them to purchase. Another great technique - provide an easy mechanism for customers to share their wish list with others.<br /><br /><br /></span></div><div><h3 style="text-align: left;"><b><span style="font-size: large;">Unsubscribe Mechanisms</span></b></h3><span style="font-size: medium;">Take a good look at your unsubscribe process. These folks are doing you a favor by actively unsubscribing rather than letting your email go to a junk folder or, worse, reporting you as spam. Test the following methods to improve your marketing:<br /><br /><b><i>Ask for user feedback to gather insights about your readers -</i></b><br />Use your unsubscribe page to let users change the frequency with which they receive your mailings as well as your content. They may still be interested in hearing from you, but not as often or containing content that is more inline with their personal interests.<br /><br /><b><i>Confirm all unsubscribers and be sure to thank your readers for taking the time to do so -</i></b> Include a special offer to give them one last chance to stay on your list and do more business with you.<br /><br /><b><i>Offer other communications alternatives -</i></b></span></div><div><span style="font-size: medium;">Be sure to utilize tools such as RSS feeds and offline media (e.g. catalogs), if you have traditional direct marketing capabilities as well.<br /><br />Any or all of these approaches to email marketing can prove very effective. The trick is to find the combination of frequency, timing, and content that works best for you and your customers.<br /><br /><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">Monitoring Email Effectiveness</span></h3><span style="font-size: medium;">To maximize the return on your email marketing investment, you must measure the key metrics and track them over time. If you find results don't meet your expectations, further analysis may be warranted. Among them the most important factors are:<br /><br /><b><i>Cost per email -</i></b></span></div><div><span style="font-size: medium;">Campaign costs in terms of creative and deployment are relatively easy to assess. The opportunity cost of exhausting your list (mailing too frequently) may be more difficult to measure. Giving your readers the ability to control how frequently they hear from you will go a long way to developing their trust.<br /><br /><b><i>Size of your house list -</i></b></span></div><div><span style="font-size: medium;">Since the challenge is to grow a healthy email list, track you new opt-ins and segment them by acquisition source.<br /><br /><b><i>Email address churn -</i></b></span></div><div><span style="font-size: medium;">Monitor the percentage of readers who leave your list, a well as hard bounces (those resulting from sending to an incorrect or non-existent email address). This can be another important indicator of your list's health. Note the distribution of unsubscribers' ages to determine ways to reengage this group.<br /><br /><b><i>Revenue per email -</i></b></span></div><div><span style="font-size: medium;">This metric is key to all companies that work towards maximizing online sales.<br /><br /><br />Though email remains a major strategy for engaging consumers, the challenge is building consumer confidence in your communications to ensure your messages are being opened and read. To maximize your email marketing ROI, consider how you can use every mailing most effectively to deliver real value to your readers with every click of the SEND button.<br /><br />Self-promotion is the key to getting noticed by hiring managers. As a marketing professional, you're better equipped for this than other job-seekers.</span></div><div><span style="font-size: medium;">After all, you're disciplined to learn the essence of your company's business and the market's needs and opportunities. Guided by this knowledge, you're a passionate, effective communicator to prospects in your market. You use a variety of channels to promote the company's unique vision and the differentiating benefits of its products.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><b><span style="font-size: x-large;">Here Are Some Important Steps For Effective Self-Promotion (using the lessons of marketing):</span></b></h2><span style="font-size: medium;"><br /></span><h3 style="text-align: left;"><span style="font-size: large;">Know Yourself</span></h3></div><div><span style="font-size: medium;">First of all, get honest about what you want to do with your life. Discover your passion and what you bring to the table. Try <a href="http://www.assessment.com" target="_blank">www.assessment.com</a> for a free career assessment.<br /><br /><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Find Out How Others See You</span></h3><div><span style="font-size: medium;">Do others really understand what you do and what you want? Conduct a little research. Go to five people you know and ask them to describe you. Be open to what you learn.<br /><br /><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Express Yourself Succinctly</span></h3><div><span style="font-size: medium;">If your friends are a bit "fuzzy" about what you do or want, you need to hone your "elevator speech". Summarize what you're about in a few clear sentences that people can remember.<br /><br /><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Focus Your Resume On Achievements</span></h3><div><span style="font-size: medium;">Relate your experience and skills in terms of problems you've solved for other companies.<br /><br /><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Differentiate Yourself</span></h3><div><span style="font-size: medium;">Match your achievements and skill sets to the hiring manager's requirements. This works especially well when you bullet-point them in the cover letter.<br /><br /><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Research Your Prospects</span></h3><div><span style="font-size: medium;">Hiring managers admire the candidate who has researched the company and the job.<br /><br /><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Be Visible In All Channels</span></h3><div><span style="font-size: medium;">Google your name and see what comes up. Network with executive directors, membership chairs and other leaders at professional associations and industry events. Ask for an introduction. Then speak, present or write. Build your webpage and tweak your keywords so search engines pick you up. Join social networking sites like LinkedIn, Twitter and Facebook. Put your resume on Marketing Ladders - it doesn't cost much and recruiters go there.<br /><br /><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Be Organized And Consistent</span></h3><div><span style="font-size: medium;">Schedule time weekly to work on your visibility, your active contacts database or your promotional materials. A career coach can help you focus and stay motivated.</span></div><div><span style="font-size: medium;">In today's global economy, there's lots of opportunity to get noticed by hiring managers. Start today by tapping your marketing expertise to effectively promote yourself in person, in writing and online.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-45285170654808784782021-05-12T10:39:00.003+09:302021-05-12T10:40:59.309+09:30How To Use Twitter And Backlinks For Link Juice Gold<p> <a href="https://1.bp.blogspot.com/-UuHTPhvKrxc/YJno9w7QM5I/AAAAAAAAD4U/ua18I4GKA90EcfvEf_4YicEcW7PqeWOJQCLcBGAsYHQ/s744/2.png" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="backlinks from twitter" border="0" data-original-height="328" data-original-width="744" src="https://1.bp.blogspot.com/-UuHTPhvKrxc/YJno9w7QM5I/AAAAAAAAD4U/ua18I4GKA90EcfvEf_4YicEcW7PqeWOJQCLcBGAsYHQ/s16000/2.png" title="How To Use Twitter And Backlinks For Link Juice Gold" /></a><br /></p><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div></span><h2 style="text-align: left;"><span style="font-size: x-large;">Use Twitter To Create Depth In Your Backlinks</span></h2><div><span style="font-size: medium;">Creating backlinks for your website is a great way to generate tons of traffic and up your rankings in the pages of Google and other search engines. A backlink can be described as a direct link to your website from other websites or internet locations. Bloggers essentially use backlinks on their blogs to generate traffic to different sites and location on the internet.</span></div><div><span style="font-size: medium;">There are many ways that you can develop backlinks through the help of Twitter, and have used daily by many other internet marketers. The best part about using Twitter for your backlinks is that you can do this strategy for free.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span><span style="font-size: large;"><b><br /></b></span></span></div><div><span><span style="font-size: large;"><b><br /></b></span></span></div><div><span style="font-size: x-large;"><b>There are many ways that you can incorporate backlinks and Twitter.. let's go over a few different ways that you create backlinks by using Twitter, and how they can generate traffic to your website or services..</b></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><h3 style="text-align: left;"><span style="font-size: x-large;">Keep Your Twitter Backlinks Up-To-Date</span></h3><div><span><span style="font-size: medium;">Whenever you are using Twitter in your arsenal to generate traffic back to your website, you want to make sure that you create "tweets" with up-to-date backlinks. There is nothing worse than tweeting something and finding out that the included backlink leads to no where.</span></span></div><div><span><span style="font-size: medium;">Make sure that you create different messages along with your backlink, so that it doesn't seem like you are spamming Twitter with the same old message.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><h3 style="text-align: left;"><span style="font-size: x-large;">Always Share Your Blog Posts</span></h3><div><span><span style="font-size: medium;">Many online marketers have found that sharing their blog posts with their followers is a great way to generate traffic to their websites and services. Make sure that when you tweet about your recent blog post, that you create a unique message that will attract eyes, and then give them the direct link to your blog post.</span></span></div><div><span><span style="font-size: medium;">By sending your followers to your blog posts, they will then be able to look at your blog and potentially click on your backlink to your website or service. So you always want to make sure that you have your backlinks ready and available on your blog.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-MS_pOSmY1f0/YJspdzRBVSI/AAAAAAAAD4c/Jb77_ZL0mi0NtIrxNkRcchFjqbTVJo-iQCLcBGAsYHQ/s2048/2.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="twitter follower stats" border="0" data-original-height="2048" data-original-width="1597" src="https://1.bp.blogspot.com/-MS_pOSmY1f0/YJspdzRBVSI/AAAAAAAAD4c/Jb77_ZL0mi0NtIrxNkRcchFjqbTVJo-iQCLcBGAsYHQ/s16000/2.jpg" /></a></div><br /><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Creating The Ideal Tweet In 140 Words Or Less</span></h2><h3 style="text-align: left;"><span style="font-size: large;"><br /></span></h3><h3 style="text-align: left;"><span style="font-size: large;">Tell Them About Your Articles</span></h3><div><span><span style="font-size: medium;">You can also incorporate article marketing with your Twitter page. How? Easy. Just simply "Tweet" when you have a new article on your blog or with a specific article directory. Remember that your followers love finding out new information, ideas, advice, etc. when it comes to their interests. </span><span style="font-size: medium;">So your main goal needs to be creating detailed and informative articles and then providing a backlink to your website or services.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><h3 style="text-align: left;"><span style="font-size: large;">Encourage "Re-Tweeting"</span></h3><div><span><span style="font-size: medium;">Some of the most powerful forms of driving traffic to your site through the use of backlinks using Twitter is to encourage your followers to "re-tweet" your post. You'd be surprised at how many of your followers will actually follow your encouragement and re-tweet your post where their followers can see the post again.</span></span></div><div><span><span style="font-size: medium;">Many bloggers simply make a post including their backlink to wherever you want your followers to go and then at the bottom of the post they write: "PLS RT", meaning 'please re-tweet'. This is a common tactic that numerous marketers have found to be very beneficial to getting targeted visitors to wherever it is the backlink is sending their follower.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><h3 style="text-align: left;"><span style="font-size: large;">Provide "Other Followers" Backlinks</span></h3><div><span><span style="font-size: medium;">There is nothing more that other marketers and followers like than for other related niche marketers to provide backlinks to their website or services.</span></span></div><div><span><span style="font-size: medium;">Think about it this way... wouldn't you yourself be happy if you knew that 5 of your Twitter followers provided posts with your website backlink or blog post backlink?</span></span></div><div><span><span style="font-size: medium;">.. Hell yeah, you would! :-)</span></span></div><div><span><span style="font-size: medium;">This will not only boost your popularity among your field or niche that you are in, but will also help you gain relationships with others, where you both can work together hand-in-hand. The best part of course about doing this particular technique is that you are able to reach out to other followers that might not have been following you before.</span></span></div><div><span><span style="font-size: medium;">As we all know; no one person will have the same exact followers no matter what niche you are in... so having the ability to get your backlink noticed by someone not already following you can prove to be a great way to generate potential new customers, as well as followers that may grow to like and trust you and in-turn become a potential customer for the future.</span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><div><span><span style="font-size: medium;"><br /></span></span></div><h3 style="text-align: left;"><span style="font-size: large;">Link Twitter To Every Aspect of Your Marketing Tactics</span></h3><div><span><span style="font-size: medium;">As we all know, more and more websites, businesses, and organizations are tapping into the social networking craze as well. You can literally link anything on the internet today with Twitter. For example, let's say you find a website that has a "Tweet This" button applied. When you press the button, you automatically "Tweet" it to your followers to check it out.</span></span></div><div><span><span style="font-size: medium;">And there is no reason what so ever that you shouldn't do the same. Especially providing this tool on your website as well; that way when others come to visit your site they can then give their followers a backlink to your site, and it will be instantly tweeted to their current followers. This is a great tool to use that takes little effort on your part but in-turn will generate tons of popularity to your website!</span></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-irjdXzQ6k24/YJsqH95TwYI/AAAAAAAAD4k/ScCU5aNB11ALnCvOgphdrhEJQS8CCRb_ACLcBGAsYHQ/s800/2.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Twitter marketing tips 2021" border="0" data-original-height="800" data-original-width="800" src="https://1.bp.blogspot.com/-irjdXzQ6k24/YJsqH95TwYI/AAAAAAAAD4k/ScCU5aNB11ALnCvOgphdrhEJQS8CCRb_ACLcBGAsYHQ/s16000/2.png" /></a></div><br /><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">FINAL WORDS</span></h2><div><span style="font-size: medium;">There are many ways that you can incorporate backlinks and Twitter together. Make sure that you research to find out what best helps you with your efforts of receiving traffic from your backlinks using Twitter.</span></div><div><span style="font-size: medium;">Remember that there are always new things being added to social media sites everyday, so keep-up with the latest technology and incorporate it into your traffic generating arsenal!</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-20158566129981830592021-04-09T00:17:00.010+09:302021-04-09T00:27:09.590+09:307 Reasons Why Twitter is Relevant To You And Your Business<p> <a href="https://1.bp.blogspot.com/-xv35WWq7Sb8/YGztwEVVZAI/AAAAAAAAD04/FNjYJnldsMcFpIzlikl1cmCLo3WnWTYlQCLcBGAsYHQ/s744/2.jpg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="benefits of twitter for business" border="0" data-original-height="351" data-original-width="744" src="https://1.bp.blogspot.com/-xv35WWq7Sb8/YGztwEVVZAI/AAAAAAAAD04/FNjYJnldsMcFpIzlikl1cmCLo3WnWTYlQCLcBGAsYHQ/s16000/2.jpg" title="7 Reasons Why Twitter is Relevant To You And Your Business" /></a><br /></p><span><div style="font-size: large;"><span style="font-size: medium;"><br /></span></div><span style="font-size: medium;">I hear so many people, so often, talking about how much they hate Twitter when I first ask them if they’re using it. Then I introduce them to a couple of neat people or ideas, and when I hear from them a few months later, all of them rave about it, and laugh at how they were using it wrong.</span></span><div><span style="font-size: medium;"><span>But really, whether you love or hate it, these feelings should be irrelevant when it comes to your business, right? </span>The important question is: can Twitter help enhance the bottom line of your business? The answer is yes.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">You can hate Twitter, you can love Twitter, but that’s not the issue. Online business owners need to stop trying to fall in love with the various technological wonders and start learning how to leverage them for their business, or have someone else in their organization get on it. It doesn’t have to take up a lot of your time, either, if you opt to do it yourself, which in my opinion is the best option.</span></div><div><span style="font-size: medium;">As an entrepreneur, you can get away with being on Twitter for an hour or less a week, and still get pretty impressive results in terms of traffic, sales increases, customer service, and pre-sales connection building.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Here Are The 7 Reasons Why Your Business Needs Twitter</span></h2><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div></span><h3 style="text-align: left;"><span style="font-size: x-large;">1. Tweetchats</span></h3><span style="font-size: medium;">A lot of industry leaders still get together online and put on free text seminars. It’s basically free training.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">2. Hashtags</span></h2><span style="font-size: medium;">Twitter is organized in a way Facebook isn’t.</span></div><div><span style="font-size: medium;">You can get news and updates about a topic by following a unique identifier called a 'hashtag'. If you blog or are in a time sensitive industry, it’s critical to get news and developments first. Even if you just want a leg up on your competitors for marketing, it’s so important.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: x-large;">3. Pre-Introductions</span></h3><div><span style="font-size: medium;">One of the best ways to connect to someone at a conference, meet up, expo, or networking event, especially if they’re well-known, is to be able to say "I follow you on Twitter", and even reference an online interaction you may have had.</span></div><div><span style="font-size: medium;">A lots of people know me on Facebook or through Facebook - but the majority of those who I met, who became customers, clients, friends, helpful peers, or peers I helped, were the people who knew me through Twitter.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: x-large;">4. Follow Bloggers, Not Just Blogs</span></h3><div><span style="font-size: medium;">Want fellow bloggers to link to you? Or encourage them to write about you?</span></div><div><span style="font-size: medium;">Thinking about starting a blogger campaign?..</span></div><div><span style="font-size: medium;">Use Twitter to make initial contact with other bloggers. It’s a non-intrusive way to begin the types of bonds that result in that last-minute favor at crunch time.</span></div><div><span style="font-size: medium;">Don’t know what to say? Try retweeting a link to one of their blog posts.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: x-large;">5. Exposure</span></h3><div><span style="font-size: medium;">Speaking of retweeting, Twitter is one of the easiest and fastest ways to spread a link. Get one of your tweets or posts retweeted and you can get massive, immediate exposure.</span></div><div><span style="font-size: medium;">I’d say that Twitter is one of the biggest reasons why <a href="http://Digg.com" target="_blank">Digg.com</a> is dying - you get more top stories with the option to ignore the surrounding chatter on any topic, not just technology. Twitter seems to embrace the very people Digg was rejecting, and Twitter only filters for spam. Even light-handed commercial messages are okay, and get passed around.</span></div><div><span style="font-size: medium;">The folks who couldn’t figure out newsreaders and RSS feeds are there, receiving the benefits of this technology without knowing how to use it.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: x-large;">6. Your Competitors</span></h3><div><span style="font-size: medium;">If they’re on the social media sites, they’re getting access to your customers who are on it as well. Some people think having your audience visible and accessible on sites like Twitter and Facebook threatens the well being of your business. But that’s only true if you aren’t in there building the relationship, providing resources and being of value to them.</span></div><div><span style="font-size: medium;">The kinds of customers that aren’t loyal, or are primarily price-conscious aren’t the ones you want anyway. They’re often the hardest to please.</span></div><div><span style="font-size: medium;"><span>Y</span>our competition is going to have access to your audience whether or not you’re on the social media sites, whether or not you advertise or market yourself. The main point to remember here is that no matter how much competition you may have, your presence ensures that they know there is a better option than the others: <b>you</b>.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: x-large;">7. Your Customers</span></h3><div><span style="font-size: medium;">Twitter has a small audience in comparison to Facebook. But the part of your audience on either doesn’t necessarily overlap. And the audiences that are using Twitter and Facebook are getting the same benefits from you - fast news, free resources and training, and whatever other methods you may use for lead generation.</span></div><div><span style="font-size: medium;">By using Twitter, you can provide a maximum customer experience in the minimal of time by sending out resource links in a readable style, providing customer service, or taking hashtags to the next level with a sense of community.</span></div><div><span style="font-size: medium;"><span>A</span>t some point, having a presence on the top social media sites is not going to be optional for successful companies, just as having a website and a blog is considered the rule rather than the exception. Nowadays, people are putting their Twitter handle on their business cards.</span></div><div><span style="font-size: medium;">If you use web technology for your business in any way, including simply for publicity or having a website, having a Twitter handle isn’t just a good idea anymore. It provides a competitive edge.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Thank you for reading.</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-75164055102965477262021-03-27T02:11:00.005+10:302021-03-27T02:16:03.424+10:30INVISIBLE MARKETING: Disappear & Create Content That Your Readers Will Never Forget<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-auvbO_d2ob8/YF3hYC7XrqI/AAAAAAAADzo/yljuOYhQa6sW1G8Ou__M-8JR4YGj4Cs7gCLcBGAsYHQ/s1072/5.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="invisible content marketing" border="0" data-original-height="540" data-original-width="1072" src="https://1.bp.blogspot.com/-auvbO_d2ob8/YF3hYC7XrqI/AAAAAAAADzo/yljuOYhQa6sW1G8Ou__M-8JR4YGj4Cs7gCLcBGAsYHQ/s16000/5.jpg" title="INVISIBLE MARKETING: Disappear & Create Content That Your Readers Will Never Forget" /></a></div><p></p><span style="font-size: medium;">The most effective marketing technique to this day is still 'Content Marketing'. Which is why so many people go a little crazy when trying to get their posts and articles listed high in search engine results.<br />Now, i’m not saying advertising is dead or all marketing should be content marketing, or any other crazy declaration that people desperate for good headlines or lots of visitors make.<br />What I am saying is: Think about all the television commercials you can remember. Chances are they were entertaining or informative, or relevant to you in some other way.<br />Ok, now think of your favorite website. It’s not one that has a bunch of dry catalog descriptions reformatted as blog posts is it?.. It's the one that makes you laugh, think and is always in the back of your mind.<br />Whether it's an ad, an eBook, an infographic or a blog post, you like and remember it because it’s content is made for YOU, even if it contains marketing material.</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">What Is Invisible Marketing?</span></h2><div><span style="font-size: medium;">I was reading a blog post at Slideshare the other day, and a quote from one of the slides thrust me into about half a day of introspection..</span></div><div><span style="font-size: medium;"><br /></span></div><div><b><blockquote><i><span style="font-size: large;">We need to stop interrupting what people are interested in and be what people are interested in.</span></i></blockquote></b><div style="font-size: large;"><span style="font-size: medium;"><br /></span></div><div style="font-size: large;"><span style="font-size: medium;"><br /></span></div><span style="font-size: medium;">The original slide is called '<a href="https://www.slideshare.net/michaelbrenner/content-technology-and-the-future-of-storytelling" target="_blank"><b>Creativity, Technology, And The Future Of Storytelling</b></a>', and was created by Michael Brenner; author and CEO of <a href="https://marketinginsidergroup.com" target="_blank">Marketing Insider Group</a>.</span></div><div><span style="font-size: medium;"><br /></span></div><span style="font-size: medium;">What had me pondering for hours was - are there really any truer words in today’s marketing world? Personally, I don't think there are. But, you've heard this before, I'm sure.<br />From the first moment I heard it, I was honestly pissed because I’ve always believed in that exact way of thinking, but have never thought to articulate it so well in one sentence.</span><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-oAwp5ZmvSNs/YF36vj6Yh6I/AAAAAAAADz4/i9kw-3to2vgrGHklmVDpQUgy-i79PURHgCLcBGAsYHQ/s736/468x60.png" style="margin-left: 1em; margin-right: 1em;"><img alt="why is content marketing important in 2021" border="0" data-original-height="630" data-original-width="736" src="https://1.bp.blogspot.com/-oAwp5ZmvSNs/YF36vj6Yh6I/AAAAAAAADz4/i9kw-3to2vgrGHklmVDpQUgy-i79PURHgCLcBGAsYHQ/s16000/468x60.png" /></a></div><br /><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Learning To Disappear</span></h2><div><span style="font-size: medium;">If you can keep the above tips in mind when you're creating content, it's hard to go wrong once you fully understand the concept. But it does beg the question - how do you know what content to create?</span></div><div><span style="font-size: medium;">For more in-depth information covering the creation of content, please refer to an earlier article of ours here: <a href="https://www.vastonlinetraffic.com/2019/05/how-to-create-content-that-improves.html">https://www.vastonlinetraffic.com/2019/05/how-to-create-content-that-improves.html</a>.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: large;">A lot of this information may seem obvious to those of us who create content for a living, but this is still new to a lot of the world.</span></div><div><span style="font-size: medium;">My secret weapon has always been to research the 'problem' or 'pain' that potential customers may be experiencing. For example; if you can find the intersection between the pain your customers have and the relief your product provides, the path from where they are to where you want them to be is clear, and often the same.</span></div><div><span style="font-size: medium;">Better yet, before you promote a product, service, or even a company – knowing what your customers desires and pains are, as well as how much they will pay for fulfillment or relief, sets you up to be successful from the beginning.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Since a lot of my work is based around SEO, I always perform my keyword research first. The SEO niche can be challenging and very competitive, but at the same time, there are many online resources to help with your SEO progress, and it's fairly easy and cost-effective to use or build resources that mine this data. Often it’s as simple as going to the discussions area of Google search, and typing in the word "help" and a relevant keyword.</span></div><div><span style="font-size: medium;">For example; if I was thinking about writing a cookbook, and wanted to find a popular but untapped niche, I might type in "help cooking" or "help recipes". Then I would explore the forums and/or discussion threads of the relevant sites.</span></div><div><span style="font-size: medium;">You could repeat this process with Facebook groups, LinkedIn groups, and Twitter search etc. too.</span></div><div><span style="font-size: medium;">You can also create surveys of your target audience, using Google search, or refer to data from surveys already conducted by organizations like <a href="https://www.pewresearch.org" target="_blank">Pew Research Center</a>, or you can survey your own audience using tools like <a href="https://www.surveymonkey.com" target="_blank">Survey Monkey</a>.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Once you begin to deliver these necessary insights into the thoughts of your customers, and continue to improve your product or service, it is then all about building a road between what you sell and what your customer cares about.</span></div><div><ul style="text-align: left;"><li><span style="font-size: medium;">Solve a small related problem, and get them on your mailing list.</span></li><li><span style="font-size: medium;">Write a guest blog with how-to steps.</span></li><li><span style="font-size: medium;">Create a video solving an annoying issue.</span></li><li><span style="font-size: medium;">Create a community around an existing movement to right a wrong.</span></li><li><span style="font-size: medium;">Give the community that already exists a place to meet offline.</span></li></ul></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To truly disappear, you need to get out of the mode of discussing what you do, who you are, and what you're thinking, and get into the vein of revealing how you can help others, what you can share with them, and why you want to give something to them.</span></div><div><span style="font-size: medium;">It doesn't mean don't mention or sell your product/service, it just means, don't feel or appear desperate to sell.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-tS7uWEiPAIU/YF35muKB-FI/AAAAAAAADzw/EG8CFuUqpXQ4l-sjA-OwjG66y-hVAOsKQCLcBGAsYHQ/s1312/2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1312" data-original-width="800" src="https://1.bp.blogspot.com/-tS7uWEiPAIU/YF35muKB-FI/AAAAAAAADzw/EG8CFuUqpXQ4l-sjA-OwjG66y-hVAOsKQCLcBGAsYHQ/s16000/2.jpg" /></a></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><br /></div><div><br /></div><div><br /></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-13020309814824305952021-03-13T12:28:00.001+10:302021-03-13T12:28:08.935+10:305 Dirty Rules That Make A Successful Affiliate Marketer<p> <a href="https://1.bp.blogspot.com/-obkYOO2NNc8/YEwM31a7QHI/AAAAAAAADyg/HcNgvKXCj-oEwC92WZ9GL23G4BJG_4q9gCLcBGAsYHQ/s807/3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="404" data-original-width="807" src="https://1.bp.blogspot.com/-obkYOO2NNc8/YEwM31a7QHI/AAAAAAAADyg/HcNgvKXCj-oEwC92WZ9GL23G4BJG_4q9gCLcBGAsYHQ/s16000/3.png" title="Rules That Make A Successful Affiliate Marketer" /></a></p><p></p><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div>What are the rules for affiliate marketing? Do you know how to launch a successful affiliate marketing campaign? What is the real purpose of affiliate marketing? Is it promotion? Is it sales generation?</span><div><span style="font-size: medium;">If you want to find out how successful affiliates play the game called 'affiliate marketing', you need to look at them more closely. There are "dirty rules" that they know well about affiliate marketing, which can significantly boost their success. Only successful affiliates know about these dirty rules.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Here Are The 5 Dirty Affiliate Marketing Rules Only Successful Affiliates Follow:</span></h2><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div></span><h3 style="text-align: left;"><span style="font-size: large;">1. People Don't Buy On Their First Visit To A Sales Page</span></h3></div><div><span style="font-size: medium;">What does that mean? It means that in each of your affiliate promotions, you should not send people directly to your affiliate link. This will apply in any of your promotion methods; PPC, banner advertising, media buying, free traffic method, and so on.</span></div><div><span style="font-size: medium;">People simply do not make purchases the first time they see a product. They need some time to think before they arrive at their buying decision.</span></div><div><span style="font-size: medium;">Knowing this rule, you should send people to your website or 'landing page' instead of sending them directly to your merchant sales page.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">2. Some Keywords Really Have Magic Buying Power</span></h3><span style="font-size: medium;">Not all keywords are created equal. There are some keywords that will instantly bring sales to you. And then there are keywords that no matter how hard you promote on those keywords, they won't bring any sales to you. Super affiliates know this. They do diligent keyword research and only use keywords that will bring them maximum profits. They target "buying keywords" more than they target informational keywords. It's a difference between success and failure.</span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-PlF_6j8uJIY/YEwZ8WmxMjI/AAAAAAAADyo/Xae-ByYojskC02fF-ZPVYuXe0v5kb4hOwCLcBGAsYHQ/s1352/3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="affiliate marketing players" border="0" data-original-height="659" data-original-width="1352" src="https://1.bp.blogspot.com/-PlF_6j8uJIY/YEwZ8WmxMjI/AAAAAAAADyo/Xae-ByYojskC02fF-ZPVYuXe0v5kb4hOwCLcBGAsYHQ/s16000/3.png" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">3. Building A Mailing List Means Collecting Gold</span></h3><span style="font-size: medium;">Only successful affiliates know the utmost importance of a mailing list. A mailing list will allow them to 'print money' at will. Some crazy affiliates can even generate $10,000+ of affiliate commissions just by sending one single email to their list!</span></div><div><span style="font-size: medium;">Do you have a list? Do you consider it as an important asset in your business? If not, that's why you're still where you're at right now.</span></div><div><span style="font-size: medium;"><b>Building a list is something that you have to do to become a successful affiliate.</b></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">4. Decent Copywriting Skills Is The Difference Between Affiliates & Super Affiliates</span></h3><span style="font-size: medium;">The core element of affiliate marketing is really copywriting. If you can't master this core skill, you will not be able to generate regular sales in your promotions.</span></div><div><span style="font-size: medium;">Many affiliates don't even know about copywriting; "What the hell is copywriting?" they might ask. Copywriting is a skill that you must master as an affiliate. No matter what, you must practice this skill in order to become a successful super affiliate.</span></div><div><span style="font-size: medium;">Where to starts?..</span></div><div><span style="font-size: medium;">I have covered some basics of a successful copywritig in this earlier article: '<b><a href="https://www.vastonlinetraffic.com/2019/05/the-4-main-skills-of-successful.html" target="_blank">The 4 Main Skills Of A Successful Copywriter</a></b>'.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">5. It's Easier To Support Someones Viewpoint Than It Is To Change Their Mind</span></h3><div><span style="font-size: medium;">Promoting products that are supporting people's viewpoint will give you even more sales. Products that will only oppose people's mind will tend to have low sales.</span></div><div><span style="font-size: medium;">For instance, people are lazy to lose weight the hard way. They're lazy to do the necessary actions that will shrink their belly fat. If you promote fitness equipment to them, then of course you will hardly get any sales. But, if you promote some magical weight loss pills to this crowd, it is far more likely you will make a lot more sales in your promotion.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Observe these dirty affiliate marketing rules above, put them into practice everyday, and you will succeed in affiliate marketing.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-DgL_nqdjYdc/YEwbGK1dE4I/AAAAAAAADyw/KBOBFNNs_FgYbKqGMGKyAivx2Ad7pLatgCLcBGAsYHQ/s1275/5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="affiliate language examples" border="0" data-original-height="1275" data-original-width="465" src="https://1.bp.blogspot.com/-DgL_nqdjYdc/YEwbGK1dE4I/AAAAAAAADyw/KBOBFNNs_FgYbKqGMGKyAivx2Ad7pLatgCLcBGAsYHQ/s16000/5.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: medium;">To your success,</span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: medium;">Jonny Tyson</span></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-78507112368144907052021-03-03T12:11:00.005+10:302021-03-03T12:16:46.029+10:30Capture And Convert: From Search Engine Visibility to Closing the Sale<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-TToLRBfOuT8/YD7WqjhURMI/AAAAAAAADxQ/LTsk670Ga5M1bWdo626X54P0b5xeRQdyACLcBGAsYHQ/s908/2.png" style="margin-left: 1em; margin-right: 1em;"><img alt="seo sales funnel" border="0" data-original-height="433" data-original-width="908" src="https://1.bp.blogspot.com/-TToLRBfOuT8/YD7WqjhURMI/AAAAAAAADxQ/LTsk670Ga5M1bWdo626X54P0b5xeRQdyACLcBGAsYHQ/s16000/2.png" title="Capture And Convert: From Search Engine Visibility to Closing the Sale" /></a></div><p></p><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Search engine visibility is always at the top of the list for online marketers, especially in a budget-tightening economy that necessitates measurable tactics. Through search engine optimization (SEO) and pay per click advertising (PPC), your brand and a brief message can show up to your most targeted audience - those looking for your services - at a minimal cost. But that doesn't get you a customer. Optimization time and PPC media costs add up, and if this investment isn't yielding conversions it could be money poorly spent.</span><div><span style="font-size: medium;"><span>To get the most out of search marketing efforts, ROI-driven marketers are focusing on the funnel; what happens after the listing is displayed? </span><span>Just like any channel, there are many steps between a user seeing a message and writing a check - and each one needs attention.</span></span></div><div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">5 Necessities To A Successful SEO Marketing Funnel:</span><span style="font-size: medium;"> </span></h2><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div></span><h3 style="text-align: left;"><span style="font-size: large;">1. The Listing</span></h3></div><div><span style="font-size: medium;">This is what your potential customer sees when he/she finds you on the search engine results page, through a sponsored listing or organic results.</span></div><div><span style="font-size: medium;">The listing is important - it may be your brand's first "face-time" with your prospect. You can significantly improve your conversions if the listing presents a key differentiator about your business, and even better, a call-to-action.</span></div><div><span style="font-size: medium;">Editing your listing is simple when you're dealing with pay-per-click - simple, but not easy, because you have only 95 characters to work with: 25 for the title, 70 for the description etc.</span></div><div><span style="font-size: medium;">It's important to understand that you can guide the content of an organic listing as well. As long as the indexed page is not in Flash and contains the right meta data, most search engines pull in the page's title and description meta tags for the listing.</span></div><div><span style="font-size: medium;">On each page of your site, make sure you give a clear, captivating message within <b><i>60 characters of the title</i></b> and <i><b>140 characters of the description</b></i>.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">2. The Landing Page:</span></h3><div><span style="font-size: medium;">If the individual browsing is sold on the listing, they'll click through to the destination site. Think of every page as an opportunity to get to the next phase of the relationship.</span></div><div><span style="font-size: medium;"><span>What stage of the sales cycle is this individual in? What should they see next? </span><span>If there's room for error in that thinking (and there always is), can you shortcut them right to a later-stage call-to-action?</span></span></div><div><span style="font-size: medium;">If they click on an organic listing, chances are the destination is a page within your corporate site (These sites generally have better search engine visibility than landing pages, because they have deeper content). You only have so much control over organic listings, and you have to design your corporate site for all target audiences - which reduces your ability to funnel a specific search audience to convert. However, you can build conversion-best practices into a corporate site; use "contact us" call-outs, calls-to-action in a consistent area of each page (such as the gutter), and clear paths to a newsletter sign-up.</span></div><div><span style="font-size: medium;">If the prospect clicks on a PPC ad, you have more control over the destination. Use this to your advantage. When possible, direct them to a landing page or marketing 'micro-site'.</span></div><div><span style="font-size: medium;">Unlike a corporate site, these tools are designed for a campaign; the creative layout is intended to drive someone to register for a knowledge-based offer, and with the right technology platform, the user's original search is tracked to help analyze the financial results of your marketing activities.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">3. Calls-to-Action</span></h3><div><span style="font-size: medium;">On the topic of knowledge-based offers, calls-to-action are the key to converting a visitor into a lead. This stage of the funnel is critical. You've gone through the time and expense to get the prospect to your page. Put the effort in to developing an attractive offer. If your offerings are ecommerce-ready and you believe you are hitting the prospect at the decision point, you can expedite the funnel with a shopping cart.</span></div><div><span style="font-size: medium;">For B2B, the more viable options are generally free knowledge-based offers, like white papers and webinars, to help the audience through a complex purchase decision and to position your offering.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">4. The Registration Form</span></h3><div><span style="font-size: medium;"><b>Three words: <i>keep it short</i>.</b></span></div><div><span style="font-size: medium;">Long forms absolutely increase drop-offs. Remember the level of effort and cost you have incurred to get the prospect this far. If you want more profile data, use progressive registration to gather it in the next interaction.</span></div><div><span style="font-size: medium;"><span>Among other registration best practices, use good privacy practices and make sure these are highlighted on your form. </span><b>Trust yields registrants</b><span>.</span></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">5. The Follow-Up</span></h3><div><span style="font-size: medium;">Now you have a lead. What's next?</span></div><div><span style="font-size: medium;">Sometimes it's appropriate to have a sales person call the prospect right away. If so, the sooner the better - if you follow up within a day, your response can be excellent.</span></div><div><span style="font-size: medium;">With lower involvement offers like white paper downloads, and with longer purchase decisions, sometimes a call is unwelcome and bound for unanswered voicemail. This is natural; even qualified prospects aren't always ready to buy. They do their homework long before they have to make a decision. They want to stay in control of the process, because they are looking at your competitors, too.</span></div><div><span style="font-size: medium;"><span>The challenge is, this is the time when you really want to make sure they get your full pitch. </span><span>That's where lead nurturing fits. </span><span>Also known as drip-marketing, nurturing uses sophisticated logic to automate the delivery of progressive informational offers targeted to a sales prospect's profile and interactions. This enables a company to conduct deeper, more relevant communications with prospects who are already in its database - without costly manual intervention.</span></span></div><div><span style="font-size: medium;">Leads move steadily down the sales funnel. In the end, the sales team receives opportunities that are more likely to convert.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Where To Start?</span></h2><span style="font-size: medium;">That's the funnel. But where do you focus?<br />Whether you are launching a new program or auditing an existing one, start at the end and work backward. There are two reasons for this approach. First, financial: it's the nature of the funnel. Start by optimizing the most valuable piece. If you get side-tracked after Phase 1, you've addressed the highest ROI area first.<br />Second, the bottom-up approach creates a work-plan that enables multiple direct response efforts. If you optimize your sales follow-up, your sales force will be ready to close leads coming from any source.<br />Next, work on your registration form, so you can send multiple programs through a standard form.<br />Next, focus on the offers on your landing page or corporate site. If you are driving a response-based campaign, develop a landing page or micro-site.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Now you have a destination for not only search but also online and offline push media tactics. Only after these plans are in motion should you focus your efforts on tweaking your PPC campaign or your SEO efforts. Search engine visibility is a powerful tool. as long as it doesn't stop there. Increase your return by optimizing the entire funnel.<br /><br /><br /><br /><br /><br /><br />To your success,<br />Jonny Tyson<br /><br /><br /><br /></span><br /></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-13592773150209720592021-02-22T11:08:00.006+10:302021-02-24T14:03:51.108+10:30How To Get Your Website UNBANNED From Google Search<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-x00UqFsG2qw/YDLs7kNJcTI/AAAAAAAADvM/sezk5kEEHIAjr4JVXvwzOxaeOwC8BaT3QCLcBGAsYHQ/s780/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="get website unbanned from google" border="0" data-original-height="479" data-original-width="780" src="https://1.bp.blogspot.com/-x00UqFsG2qw/YDLs7kNJcTI/AAAAAAAADvM/sezk5kEEHIAjr4JVXvwzOxaeOwC8BaT3QCLcBGAsYHQ/s16000/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" /></a></div><p></p><div style="font-size: large;"><span style="font-size: medium;"><br /></span></div><span style="font-size: medium;">As a website owner there is every chance of getting your site excluded from Google’s index, even when you are not looking for any trouble. Google is largely considered kind and it does not exclude any company for its pleasure. Mostly, Google excludes sites that violate its rules and regulations in some way or the other.</span><div><span style="font-size: medium;">When you own a website or blog, being listed in Google's search results should be one of your highest priorities. But what should you do if your site gets banned by Google in some way? In such instances, your site will undoubtedly suffer a huge loss of traffic, as it does not show in the Google search results.</span></div><div><span style="font-size: medium;">Reinstating your site or getting it "unbanned" is a long and arduous process. Most of the time Google will not tell you the reasons for their banning decision, which makes the process even more difficult.</span></div><div><span style="font-size: medium;">There are though, some reasons which outnumber any others, which includes: spamming, using too many keywords, making different owned URLs redirect to one another, insertion of improper robots.txt file, duplicating pages/content, linking to bad sites such as gambling and adult sites, etc. There are various other reasons for a Google ban. But whatever the reason may be for any 'site banning' you have to take steps to get it unbanned as quickly as possible.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;"><br /></span></h2><h2 style="text-align: left;"><span style="font-size: x-large;">The Following Tips Will Eventually Get You Back In Google's Search Results:</span><span style="font-size: medium;"> </span></h2><h3 style="text-align: left;"><span style="font-size: large;"><br /></span></h3><div><span style="font-size: large;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Send A Request To Google</span></h3><div><span style="font-size: medium;">The first step you should take is to send a request to Google for reconsidering your site’s ban. You'll come to know that your website has been banned when it does not show any Google page rank. Double check this fact by entering your site name in Google search. If there are no results then surely your site has been banned. After being sure of this banning you should quickly send a request to Google for reconsideration.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Show Politeness</span></h3><div><span style="font-size: medium;">Remember, the request you are sending will be received and read by a professional at Google. Therefore, try to be polite and provide various details about your website. Giving too much information is better in this respect. Being polite and nice is a good idea in this situation.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Detail Your Domain Information</span></h3><div><span style="font-size: medium;">Tell Google about your website’s history and the rules that you feel have been broken. If you have suffered due to spam clicks and bots, try to gather evidence supporting that fact, and write about it to Google. Such details show that you are serious about the problem and are looking to take immediate steps.</span></div><div><span style="font-size: medium;">Write everything one would want to know about yourself and your website. Try to judge your website and its flaws that might have earned this banning. Include your findings in the email while sending the reconsideration request.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Take Step And Suggest Your Stance</span></h3><span style="font-size: medium;">When you send your request to Google try to make sure there are mentions of steps you have already taken to fix the problem(s). Provide details of the problem and your URL. This will allow Google experts to view the changes that have thus far been brought about.<br />Suppose your site has been banned due to bad links, try to remove each of these links as quickly as possible. Then prove the up-gradation by sending the appropriate evidence. Such detailed information is required by Google to provide a positive feedback for your reconsideration request.<br />But, before sending the request, make sure there is nothing on your website that will annoy Google professionals.</span><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Sending The Request</span></h3><div><span style="font-size: medium;">Now that you are ready to send the request, login to your <a href="https://www.google.com/webmasters/tools/dashboard" target="_blank">Google webmaster account</a> and verify your website. There is a special section in <a href="https://www.google.com/webmasters/tools/reconsideration" target="_blank">Google for Reconsideration</a> where you can post your request.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">Be Patient</span></h3><div><span style="font-size: medium;">It will generally take up-to a few weeks for a Google professional to get back with an answer. So wait patiently.</span></div><div><span style="font-size: medium;">In the mean time, you could carry on with the task of trying to remove any annoying elements (from Google’s point of view) on your website.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><img border="0" src="https://1.bp.blogspot.com/-DtfkT_NveGU/YDL7NGELoAI/AAAAAAAADvY/tr8Nvx0Rk_M4ahQ1JaHCLPkGmYgMvi65gCLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /><div><br /><div><span style="font-size: medium;">If you get no answer within a couple of weeks, you can send a gentle reminder email asking about the progress of your request. But do not send follow ups everyday, as that would irritate Google representatives.</span></div><div><span style="font-size: medium;">By following these steps you should fix the situation of being banned from Google index, and how to avoid any possible future bans.</span></div></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/---8SwQzWHTw/YDL_eKtHQWI/AAAAAAAADvk/R5DI2_K7JGQ0mBLBjsLShQzABU_-rQmKQCLcBGAsYHQ/s2300/nah.png" style="margin-left: 1em; margin-right: 1em;"><img alt="the google slap" border="0" data-original-height="2300" data-original-width="1094" src="https://1.bp.blogspot.com/---8SwQzWHTw/YDL_eKtHQWI/AAAAAAAADvk/R5DI2_K7JGQ0mBLBjsLShQzABU_-rQmKQCLcBGAsYHQ/s16000/nah.png" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-56918972961145677662021-02-10T12:07:00.002+10:302021-02-10T12:09:44.512+10:30Everything You Need To Know To Be An Email Marketing Guru<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-RHr5LRkJu4c/YCMamLBRsbI/AAAAAAAADso/ofDqzM5L9GkYHRD9Iov23ZhMCjjA08_kwCLcBGAsYHQ/s1000/3bf372c9ba69c9dc5fc78923b06f1ed3.png" style="margin-left: 1em; margin-right: 1em;"><img alt="effective email marketing strategy" border="0" data-original-height="450" data-original-width="1000" src="https://1.bp.blogspot.com/-RHr5LRkJu4c/YCMamLBRsbI/AAAAAAAADso/ofDqzM5L9GkYHRD9Iov23ZhMCjjA08_kwCLcBGAsYHQ/s16000/3bf372c9ba69c9dc5fc78923b06f1ed3.png" title="Everything You Need To Know To Be An Email Marketing Guru" /></a></div><span style="font-size: medium;"><br /><br /></span><p></p><p></p><h2 style="text-align: left;"><span style="font-size: x-large;">Is it Time to Overhaul Your Email Marketing Strategy?</span></h2><h3 style="text-align: left;">Learn From The Past To Plan For The Future.</h3><span style="font-size: medium;">Technology and marketing opportunities evolve so quickly that it's best to review your strategy and existing programs regularly. Of course, the frequency for your communications depends on your industry and marketing media. For some, annual re-evaluation may be sufficient; for others, semi-annual or even quarterly reviews could prove to be worthwhile.</span><div><span style="font-size: medium;">Regardless, maintaining effective programs means constantly challenging all our assumptions, especially during times of tighter budgets.</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">How has your target market or audience changed since your last marketing program review? Do your programs support the expected outcomes?</span></div><div><span style="font-size: medium;">Consider what the months ahead may bring: What changes do you anticipate in your customer base?</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">The recent economic downturn has changed customer behaviors completely, distorting the rules that govern your communications with them. Are you sending out valuable email messages to your prospects and customers? Is your communication methodology realistic? Is it still appropriate?</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Explore New Communication Media Channels</span></h2><span style="font-size: medium;">Communication overload is a common issue. Dial in on the best ways to cut through the clutter; understand your audience and their preferences in order to serve customers in the right channels, voice, and frequency.</span></div><div><span style="font-size: medium;">Easy access to ever-evolving technology options makes choice, immediacy, and relevance top priorities. A vast array of social networks are rapidly presenting themselves as legitimate communication tools for consumer research.</span></div><div><span style="font-size: medium;">At a minimum, use these channels as a listening post to understand your customers and their relationship with your company. Review how closely user comments about your site match your intended message.</span></div><div><span style="font-size: medium;">While your marketing materials and the social media setting are very different things, an effective marketing strategy that focuses on productive and engaging interactions should connect these environments.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2></h2><h2></h2><h2><span style="font-size: x-large;">Closely Review Your Online Presence And Talk To Your Customers</span></h2><span style="font-size: medium;"><span style="font-size: x-large;"><img border="0" src="https://1.bp.blogspot.com/-zZXNyiz6ysM/YCM0nOAO7pI/AAAAAAAADtA/HiiJWO14gY0I1luJ6RKPJSsZ2uZQ1gY8QCLcBGAsYHQ/w200-h150/FREE-TRAFFIC-TRAINING-LOGO-2.png" /> </span>Is your marketing budget shrinking? Your website may be the best place to leverage resources... if your site meets the target-market needs, matches all corporate and brand messaging, and is optimized for conversion to maximize your efforts.</span></div><div><span style="font-size: medium;">Product and service offerings should be up-to-date online, and meet the needs and functionalities expected by today's users; easy navigation, a streamlined purchase path, with graphics and layout compatible with the diverse devices and browsers used today.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Want to better understand your customers? <b>Ask them.</b> It's the best way to find out what they like and don't like about your marketing programs (in other words, what's working and what's not). If you have ample traffic, consider an online survey to test assumptions or to gather data to drive better decision-making.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">If you're running a regular email program through most commercially available systems, your email lists should be fairly clean. However, if you do little testing or send email infrequently (less than once per month, for example), you may be wasting email send fees on consistent non-responders.</span></div><div><span style="font-size: medium;">Ensure your list members have expressed interest in your company within a reasonable amount of time. If a recipient hasn't even opened your emails in over a year, consider removing him/her from your list or sending something special in an attempt to reengage.</span></div><div><span style="font-size: medium;">Segment the list into specific categories to tailor messaging to different targeted audiences.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Know Your Competition: The Numbers Don't Lie!</span></h2><img alt="email users statistics" border="0" height="260" src="https://1.bp.blogspot.com/-BBun4ZEYaGg/YCM1kqVs2kI/AAAAAAAADtU/-63ZKEd8tig1js6PWcfQrj3grjsQLqjLwCLcBGAsYHQ/w400-h260/4db1a6553c0085f305d41a21dede3f60.jpg" width="400" /></div><div><br /><span style="font-size: medium;">Peel back the onion on your competition - you may uncover areas of opportunity. Of course, make sure you define online competition appropriately. What communication media do they use? Understand their website, messaging, budget, and promotions… across all digital channels.</span></div><div><span style="font-size: medium;">Analytics are an integral part of all marketing strategies, especially email marketing, and must provide you with actionable information to facilitate better decision making for your company. Regularly produce a dashboard that will help you align resources as productively as possible.</span></div><div><span style="font-size: medium;">Finally, if you have a team, make sure they all agree that this is an opportunity to take a fresh look at regarding your environment and opportunities. Once you have new insights into your customer base, your competitors, and your business, choosing the most effective messaging and communication media is a snap.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2><span style="font-size: x-large;"><br />Your Subscribers Are Talking - Are You Listening?</span></h2><h3 style="text-align: left;"><span style="font-size: medium;">Communication Is A Two-Way Street.</span></h3><span style="font-size: medium;"><img border="0" src="https://1.bp.blogspot.com/-x65EdQqfEp8/YCM1H1Nu21I/AAAAAAAADtI/ElzSeaflHisc08KKJ9jPlxVo3Txtb0QCwCLcBGAsYHQ/w200-h200/4db1a6553c0085f305d41a21dede3f60.jpg" /> To run a thriving email marketing program, you need to continually ask for and respond to subscriber feedback, whether they come in the form of compliments, complaints, questions, or concerns. Your subscribers have many options today to express themselves. If you aren't hearing from them, it doesn't mean they aren't talking… you just may not be listening closely.</span></div><div><span style="font-size: medium;">Even when what they're saying isn't positive, you need to know what your customers are thinking (or telling their friends) if you want to improve your program and keep it strong. You can learn quite a bit by watching how your email recipients interact with or completely ignore your email messages.</span></div><div><span style="font-size: medium;">A combination of new and old strategies also helps you make sure you're holding up your end of the dialogue.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">'Do Not Reply' Has To Go!</span></h2><span style="font-size: medium;">These words simply don't belong in an email message, whether it's part of the sender name that appears in the inbox ("do-notreply@ yourdomain.com") or a statement that reads "Do not reply to this email".</span></div><div><span style="font-size: medium;">This tells your readers that you won't pay attention to them unless they communicate with you on your terms. This defeats your other efforts to engage and build trust with your subscribers.</span></div><div><span style="font-size: medium;">One way to engage is through social networks, which are growing daily in popularity and are becoming a communication channel that's not to be ignored. An invitation to your customers to engage with you on any number of social media sites (Facebook, Twitter etc.) must include a clear incentive that tells your customers exactly what's in it for them - exclusive offers, private sales, giveaways, special information and the like.</span></div><div><span style="font-size: medium;">A link that simply says "Become a Fan" or "Follow Us" might appeal to your most passionate customers, but provides little incentive to sign-up for everyone else. Instead, you could test several 'calls-to-action' with invitations such as "Join the Dialogue" or even "Get Free Stuff" if it's appropriate for your business.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Feedback Links</span></h2><span style="font-size: medium;">This is still your most straightforward and measurable communication link with your readers. If you aren't getting traffic through it, throw out an incentive and make it more inviting.</span></div><div><span style="font-size: medium;">Can your readers find it easily or is it buried way at the bottom of your email copy? Is it inviting? Ask "How can we help?" instead of simply including a dull "Comments" button, and let them know what sort of response they can expect from you.</span></div><div><span style="font-size: medium;">Live help also is gaining traction and popularity. For call centers, it is significantly less expensive than a live phone operator because one call center rep can handle multiple online chats at once. For subscribers who don't work in a private office, not having to contact you via a not-so-private phone call can be a great convenience.</span></div><div><span style="font-size: medium;">Incorporate these issues and your responses in your regular marketing campaigns or on your website on a 'frequently asked questions' page.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: x-large;">Surveys</span></h3><img alt="customer satisfaction survey email examples" border="0" height="400" src="https://1.bp.blogspot.com/-4ok6FX7QsRw/YCM2Xpp-eZI/AAAAAAAADtc/jiq3coTivQwh1ZdzMqKaiFl8pqkQSyZxwCLcBGAsYHQ/w319-h400/FREE-TRAFFIC-TRAINING-LOGO-2.png" width="319" /></div><div><br /><span style="font-size: medium;">Similarly, surveys are wonderful tools of engagement. They help you to gather data about your customer base that can be leveraged for more targeted communications, offers, or deals.</span></div><div><span style="font-size: medium;">Surveys enable you to hone in on specific areas. They're a great way to engage your customers with your brand even when they're not in a buying mode. And think about the improvements you can make if you actually implement some of their key suggestions!</span></div><div><span style="font-size: medium;">If you do change something because of what you learned from your readers or customers, be sure to let them know. Tell them you heard them and took action. This will go a long way in building their loyalty, engagement and trust in your brand.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Why A Good Unsubscribe Experience Is Key</span></h2><span style="font-size: medium;">Don't assume that a request to be removed from your email list is an indication the reader is dissatisfied with your publication.<br /><br /></span></div><div><span style="font-size: medium;">Perhaps…<br /><ul style="text-align: left;"><li><span style="font-size: medium;">they simply receive too many emails or no longer have time to read yours.</span></li><li><span style="font-size: medium;">they no longer need or are interested in the content you provide.</span></li><li><span style="font-size: medium;">you send too frequently.</span></li></ul>No matter the reason a subscriber requests to be removed, this request should be honored seamlessly and promptly.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Avoiding The Dreaded "This Is Spam" Button</span></h2><img alt="how to avoid spamming" border="0" height="113" src="https://1.bp.blogspot.com/-0yVFMumnUYI/YCM3jRLCDOI/AAAAAAAADto/uCoPjQ2vhZIaxIA9Z28PRABuKjlAyYzWgCLcBGAsYHQ/w200-h113/4db1a6553c0085f305d41a21dede3f60.jpg" width="200" /> <span style="font-size: medium;">Once a subscriber has decided they want off your list, a clear and easy unsubscribe process will encourage the reader to click the unsubscribe link rather than the "This Is Spam" button in some email applications. We used to think that spam-button clickers didn't know any better or perhaps clicked the button accidentally.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Many email users know exactly what they're doing - they use the button to send a message to the marketer, such as:<br /><ul style="text-align: left;"><li><span style="font-size: medium;">People just don't want to invest any more time on your email once they've decided they want off your list and the spam button is the easiest way off.</span></li><li><span style="font-size: medium;">Perhaps they simply don't trust their unsubscribe request will be honored and that all they'll accomplish is the validation of their email address for future use or worse yet, sale.</span></li><li><span style="font-size: medium;">Personally, I'm more likely to click the spam button out of sheer frustration if I have to hunt around for the unsubscribe link.</span></li></ul><br />A good subscription experience is essential to build and maintain your subscriber list. How you manage the unsubscribe process is just as important, both for your own deliverability and for your customer relationships. Too many spam complaints and your deliverability to the inbox rather than the junk mail folder will be compromised.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Don't Be Afraid To Move An 'Unsubscribe Link' To The Top of Your Email</span></h2><span style="font-size: medium;">Most unsubscribe links are buried at the bottom of the email message, often with other administrative information like contact numbers and a postal address. While this is a standard to which readers have become accustomed, consider adding a link near the top of your email message. This should reduce your spam-complaint rate as readers who want to unsubscribe won't have to scroll down to find the link.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Does putting the unsubscribe link at the top make you nervous? Consider naming the link "Update My Account" or "Update My Preferences" instead. If your email format includes navigational elements or a menu, add the unsubscribe link there, too.</span></div><div><span style="font-size: medium;">The goal is to prevent the reader from having to look for it. Just make sure it's visible in the preview pane in plain text mode. In other words, don't make the unsubscribe link an image.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Process Unsubscribe Requests Immediately</span></h2><span style="font-size: medium;">Yes, <a href="https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business" target="_blank">the CAN-SPAM Act</a> grants marketers in the United States 10-days to process an unsubscribe request. But, when people want off your list, that decision takes effect immediately in their minds. They'll consider anything you send after they unsubscribe to be spam and act accordingly. Email applications have come a long way; there's no excuse not to process these requests immediately if not automatically.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">Build Trust In Your Brand</span></h3><span style="font-size: medium;">That lack of trust is one reason why subscribers click the spam button. When you hide your unsubscribe link in hard to read text or bury it at the very bottom of your email, you reinforce this lack of trust.</span></div><div><span style="font-size: medium;">Provide multiple alternatives to unsubscribing to show subscribers they are in control. Utilize a user-friendly one-step process that removes the name immediately and leads to a verification page, or, alternatively, use a two-step process that delivers a page with the email address pre-populated so that the subscriber need only click the submit button.</span></div><div><span style="font-size: medium;">Don't make the user enter their email address to unsubscribe - it will result in frustration and potentially complaints.</span></div><div><span style="font-size: medium;">Put yourself in your subscribers' shoes. You've no doubt experienced frustration and anxiety when attempting to remove yourself from an email list. Make it simple and painless and you never know, when the timing is right, they may rejoin your list or recommend your email publication sometime in the future.</span></div></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Thank you for reading and good-luck for your future marketing endevours!</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-57793340105244422542021-01-29T14:45:00.002+10:302021-01-29T14:47:21.159+10:30What Is Social Marketing And How Can It Benefit Your Business?<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-flsqVl_uLYM/YBNWQszac6I/AAAAAAAADrY/Za3kG9bxssw4GoiPDx4bTsZhHGFRrFmngCLcBGAsYHQ/s783/3bf372c9ba69c9dc5fc78923b06f1ed3.png" style="margin-left: 1em; margin-right: 1em;"><img alt="social marketing for business" border="0" data-original-height="437" data-original-width="783" src="https://1.bp.blogspot.com/-flsqVl_uLYM/YBNWQszac6I/AAAAAAAADrY/Za3kG9bxssw4GoiPDx4bTsZhHGFRrFmngCLcBGAsYHQ/s16000/3bf372c9ba69c9dc5fc78923b06f1ed3.png" /></a></div><p></p><span style="font-size: medium;">Defining 'social marketing' can be a slippery slope, as with most general terms it can be whatever you make of it. For myself, it's a form of business marketing that reaches into online conversational media, where there is an opportunity for two-way communications. This can be accomplished through creating profiles on social media sites such as Facebook, Twitter and LinkedIn, or setting up conversational tools from within your own site via blogging, podcasting, widgets and RSS feeds.<br />Tasks such as: article marketing, optimized press releases, webinars, autoresponders, tagging and bookmarking, pay-per-click, sponsorships, site advertising and email marketing are essential to the viability and visibility of any social marketing effort.</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">How To Use Social Marketing For Your Business And Why You Should</span></h2><span style="font-size: medium;">Here are the best things you can do to assess whether a social marketing effort is worthy of your time and resources - because trust me, it takes a lot of both.<br /><br /><br />Take time to research the different social networking sites to see if there are active and relevant topical groups within your area of interest. This is a simple and eye-opening effort to find whether your target audience is currently engaged in online conversations together. The reasons to use social marketing should become overwhelmingly relevant to you once you find these groups, and see the reality and importance of the conversations.<br />Warning: It will be like going through a wormhole into another dimension - uncovering one conversation leads to many others, many calling for your participation.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"></span></div><span style="font-size: medium;"><blockquote><b>The secret really is to not think of social marketing as 'revolutionary', but 'evolutionary'. After all, it is marketing, and understanding conversions, goals and associated metrics is just as important as any other marketing campaign.<br />Is your social marketing conversion tied into getting sign-ups for your upcoming webinar or product demo?<br />Are you seeding influencers with pre-launch information, and sharing free trial downloads?<br />Are you presenting yourself or organization as leading experts, and becoming friends with influencers?</b></blockquote></span><div><span style="font-size: large;"></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-ob4JD_vcdrs/YBOK2OKGSBI/AAAAAAAADro/RDXrDbIQtBEVjXrQ1aNjanFtjLNqIxuOACLcBGAsYHQ/s721/3DUfhl.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="how to create a social media content calendar" border="0" data-original-height="553" data-original-width="721" src="https://1.bp.blogspot.com/-ob4JD_vcdrs/YBOK2OKGSBI/AAAAAAAADro/RDXrDbIQtBEVjXrQ1aNjanFtjLNqIxuOACLcBGAsYHQ/s16000/3DUfhl.jpg" /></a></div><br /><b><br /></b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><h2 style="text-align: left;"><b><span style="font-size: x-large;">What's The Value Of The Conversion?</span></b></h2><span style="font-size: medium;">- Starting with the end in mind should help you baseline your efforts and forecast costs. By using the appropriate measurement and conversion tools, you will begin to get the insight needed to put your resources where the ROI is good, while pulling out of areas that are resource-intensive or slow to respond.</span><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Integration - The Difference Between Success And Failure</span></h2><span style="font-size: medium;">Integration is the most complex and strategic part of any marketing campaign. Don't get derailed by the seemingly infinite variables the social marketing process entails though. Start with an offline construct that you are familiar with, then piece-by-piece begin to expand those processes online.<br />For instance, most companies and online businesses should be familiar with the traditional 'press release'. If you share your press releases on reputable and trusted press release websites, every post that you release should be perfectly formatted and structured for high search engine results before they finalize the publication of your press release. In-turn, creating an online syndicating 'press-room', which should distribute each PR through their own website RSS feeds, which drives higher search visibility for their content and yours.<br />Another example would be to do some research and create a list of relevant editorial calendar opportunities from mainstream media publications, then pre-emptively begin discussions within your social networking accounts. Try to include your blog posts and published articles that are related to their topic(s), so as to establish your credibility for the subject well ahead of the submission deadlines. Simple, effective and targeted!</span><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">3 Critical Elements For Your Offline/Online Marketing Integration:</span></h2><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">1. Content Planning</span></h3><span style="font-size: medium;">Don't spend too much time on creating fresh content, because sometimes you can simply go back to what you already have and redesign the content into a different presentation format.<br />For examples; let's say that you need to plan a presentation for an upcoming trade show. You could take that same content and do a "Top 5 Tips" blog post. After the show, distribute the audio/video as a podcast. This is called '<a href="https://www.blogger.com/#">thematic-based content creation</a>'; take one topic and break it down into many different parts for easy consumption.</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">2. Align Conversions</span></h3><span style="font-size: medium;">Be sure to use offline influence to drive online conversions, and vice versa. For instance; run a specialized URL in a magazine or radio ad, then track how many conversions those offline efforts drove online.<br />Always make sure that both your online and offline marketing campaigns are driving at the same goal. Don't compete with yourself.</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">3. Analytical Tracking</span></h3><span style="font-size: medium;">Learn and get involved in setting up conversion goal-funnel tracking for your online programs. Find out what sites are driving the most traffic, what keywords are converting, where in the world the people are coming from - and be sure to create a way for those visitors to "engage" in your content through signing up for emails, subscribing to your blog or podcast, or even downloading a white paper.</span><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">To your success,</span></div><div><span style="font-size: large;">Jonny Tyson</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-83873294219156178652021-01-22T10:00:00.001+10:302021-01-22T10:00:12.372+10:305 Tips For Forming A Brand-Blogger Partnership<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-y1lAFkEavfk/YAoFVeUWA-I/AAAAAAAADps/Mw-clRep8HEAmg1_uAKBxG2oQX-m2TwQgCLcBGAsYHQ/s1024/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="blog brand partnerships" border="0" data-original-height="480" data-original-width="1024" src="https://1.bp.blogspot.com/-y1lAFkEavfk/YAoFVeUWA-I/AAAAAAAADps/Mw-clRep8HEAmg1_uAKBxG2oQX-m2TwQgCLcBGAsYHQ/s16000/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" title="5 Tips For Forming A Brand-Blogger Partnership" /></a></div><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Nowadays, social media platforms aren't the only channels that companies look to in an effort to elevate brand awareness and increase sales. It's not uncommon to hear someone say "we have to go after bloggers, too." It's no secret that those individuals can have an impact and help influence your target audience. However, it's important to go about forming a relationship the right way, and there are many factors that brands don't take into consideration before making outreach efforts.</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Here Are 5 Tips To Help Ensure A Successful Brand-Blogger Relationship</span></h2><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div><br /></span><h3 style="text-align: left;"><span style="font-size: large;">1. Do Your Homework</span></h3><span style="font-size: medium;">Just like how you'd want to make sure that you're contacting the correct reporter who covers your beat, brands should also make sure that they reach out to bloggers that are a good fit and not just because their name is getting dropped a lot. In addition, make sure to carefully read 'About' pages, disclosure policies and review the last several months of posts to get a feel for not only how each blogger prefers to collaborate with companies, but the results of any recent partnerships.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">2. Uncover Similarities</span></h3><span style="font-size: medium;">A friend who is a well-known plus-size blogger recently shared her frustration that PR folks seem to forget that plus-size women are interested in many different products, not just finding flattering jeans. For example, this woman has a serious addiction to office supplies, popsicles and learning Italian. By paying attention to what a blogger writes about, the stories she shares on Twitter, and her favorite Pins, you can gain a better understanding of what opportunities will pique her interest.</span></div><div><span style="font-size: medium;">Don't be afraid to throw out a congratulatory note if a blogger you would like to work with recently ran a half marathon or adopted a puppy. There is always great potential to create a solid relationship if you do so with genuine sincerity.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">3. Be Open To Collaboration</span></h3><span style="font-size: medium;">What many brands don't take into consideration is that bloggers aren't just there to write about brands and companies. Top tier bloggers are now becoming creative consultants and are involved in campaign idealization, creative asset development and more. By involving a blogger in the creative process, you convey that you value their ideas.</span></div><div><span style="font-size: medium;">The next time you're in the early stages of planning out a promotion, consider reaching out to a prominent blogger to see if they want to be part of the campaign you're creating. You never know what fresh ideas they'll bring to the table that your team overlooked.</span></div><div><span style="font-size: medium;"><b><i>Here's an example:</i></b> <a href="https://www.reddoor.biz" target="_blank">Red Door Interactive</a> teamed up with the Good Girl Mixologists to develop a series of fun, <a href="https://www.sutterhome.com/make-it-a-great-new-years-eve-with-the-good-girl-mixologists" target="_blank">expressive content pieces sponsored by Sutter Home Winery</a>. The initiative included a signature wine cocktail recipe and video, social media outreach including a Facebook chat, as well as a video announcing the winner of a Sutter Home wine cocktail contest.</span></div><div><span style="font-size: medium;">By leveraging the expertise, personality and influence of the Good Sisters, Sutter Home strategically aligned their brand with a like-minded audience and gained valuable branded content.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">4. Have A Budget</span></h3><div><span style="font-size: medium;">A well-recognized blogger has loyal followers for a reason. They provide great content that demonstrates they know a thing or two about the field in which they cover. Unlike a journalist who is paid to cover a beat, for many bloggers, a blog is much like a second, unpaid job.</span></div><div><span style="font-size: medium;">If you are essentially gaining access to the bloggers' loyal following and taking advantage of a blogger's influence to sell products, work with them to determine a fair compensation for their work. Occasionally, partnerships can be done in exchange for free products, a shopping budget or exposure, but blogging is a business. <b>Don't assume that they'll work for free.</b></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">5. Have A Contract</span></h3><span style="font-size: medium;">Draft a contract that explains the nature of the partnership. Include what the blogger is expected to produce, how the brand will support the blogger, compensation, timelines, deadlines and disclosure. If you're sending a product for review, or have paid the blogger, they must disclose the nature of the relationship, per <a href="https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road" target="_blank">FTC guidelines</a>.<br /><br /><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: left;"><a href="https://1.bp.blogspot.com/-O1AvKC4Xw7s/YAoN70WwLeI/AAAAAAAADp4/25dEfet7PvkH1gnb8gzqL4Z9B-1GMBqtwCLcBGAsYHQ/s320/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="135" data-original-width="320" src="https://1.bp.blogspot.com/-O1AvKC4Xw7s/YAoN70WwLeI/AAAAAAAADp4/25dEfet7PvkH1gnb8gzqL4Z9B-1GMBqtwCLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /></a></div><span style="font-size: large;"><div><span style="font-size: large;"><br /></span></div>Collaborating with the right blogger on the right campaign concept can be a powerful marketing strategy. Treat these endeavors like you would any strategic partnership and set yourself up for success.</span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-76244602003313164602021-01-01T01:04:00.015+10:302021-02-26T20:39:27.283+10:30Top 5 Social Media MYTHS Of 2020 BUSTED - So Your Online Business Can Succeed In 2021<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-Tn6L-dXFvXw/X-1vPKUsm8I/AAAAAAAADko/qmm4md_JYYEUfh9T0WXWd_mXtBJLu4w8gCLcBGAsYHQ/s880/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Top 5 Social Media MYTHS Of 2020 BUSTED" border="0" data-original-height="471" data-original-width="880" src="https://1.bp.blogspot.com/-Tn6L-dXFvXw/X-1vPKUsm8I/AAAAAAAADko/qmm4md_JYYEUfh9T0WXWd_mXtBJLu4w8gCLcBGAsYHQ/s16000/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" /></a></div><p></p><span style="font-size: medium;"><br />Social media is the brave new world of marketing that is in a constant state of change and growth, so when we try to wrap our heads around it, it can be easy to fall into the trap of the generalizations overheard online constantly.</span><div><span style="font-size: medium;">In this article we are going to take a look at the all-too-common myths about social media, and let you in on the straight scoop.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Myth #1: Social Media Is Free</span></h2><span style="font-size: medium;">Yes. Setting up a Facebook page, Twitter account, Pinterest boards or just about any other popular social media account is completely free. And you can post and tweet to your heart's content without ever paying a cent. But, as soon as you acknowledge that your social media efforts should be in tune with all your other marketing efforts, then you will quickly see that in order to make social media effective for you, it is going to take plenty of time and<b> money</b> before you begin to see a return on your investment. After all, the nature of social media is that it takes time to build, shape and ultimately grow.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Myth #2: Social Media Doesn't Require a Plan; Just Be Social!</span></h2><span style="font-size: medium;">Think again. This is no Miss Congeniality contest. Just like all of your online marketing efforts, you need to take time to understand your audience, find the best way to add value to your relationship through whatever social media tool you're integrating, and most importantly, be sure that your efforts ultimately track back to your overall strategy and business objectives. Have the end in sight before you begin.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Myth #3: Sharing Your Personal Moments Helps An Online Business</span></h2><span style="font-size: medium;">Tweet about some inside scoop, a special event, a new product line, a new addition to your staff or some exciting company news, but leave the boring personal stuff, like what you had for lunch, out of the mix.</span></div><div><span style="font-size: medium;">Remember who your customer is and what will matter to them, and let that drive your content, regardless of which social media tool you're using.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Myth #4: Your Targeted Audience Is Not Social</span></h2><span style="font-size: medium;">Resist the urge to think that only those under the age of 25 are on social media. It simply isn't true. </span><span style="font-size: large;">With over 2.7 billion monthly active users on Facebook, over 330 million on Twitter and with Pinterest pulling in more than 335 million people every month, chances are there is a slice of the social media pie just waiting for you to connect with them.</span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-U4ZLoSy1YIU/X-3mRedAYbI/AAAAAAAADk0/q2w_Ez-qut8yq39fJ-A8V1oA187zcjy8gCLcBGAsYHQ/s840/4db1a6553c0085f305d41a21dede3f60.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="older people using social media" border="0" data-original-height="363" data-original-width="840" height="173" src="https://1.bp.blogspot.com/-U4ZLoSy1YIU/X-3mRedAYbI/AAAAAAAADk0/q2w_Ez-qut8yq39fJ-A8V1oA187zcjy8gCLcBGAsYHQ/w400-h173/4db1a6553c0085f305d41a21dede3f60.jpg" width="400" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Myth #5: The Corner Office Will Never Buy Into Social Media</span></h2><span style="font-size: medium;">This may be true if you're talking to them like a teenager raving about the coolest new gadget that they just have to have. No, actually, something as simple as the 'correct presentation' can change everything. Start winning their "buy-in" by talking their language - <b>hard numbers</b>. Show them the online data and analytics that translates "likes", "repins" and "tweets" into reach, awareness and engagement. Then, make a direct correlation between social media and that particular company's business goals, and you'll have those execs ready to give you the green light in no time!<br /><br /><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: large;"><b>So, there are your 5 social media myths.. busted!</b></span></div><div><span style="font-size: medium;"><b><br /></b></span></div><div><span style="font-size: medium;"><b><br /></b><br /></span></div><div><span style="font-size: medium;">Ok, so what's next?<br />Well, now that you've rid yourself of any urban legends about social media, how do you know which social media channel is the right one for your objectives? To answer that question, we will need to take a closer look at each social media platform..</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Basic Guidelines To Help You Understand And Benefit From Each Platform</span></h2><div><h3></h3><h3 style="text-align: left;"></h3><h3><img border="0" src="https://1.bp.blogspot.com/-gZZpDBpUkiw/X-31JLmO5nI/AAAAAAAADlY/0foAwX95ztIhNddD1kr1_jnJaJr-8zyMACLcBGAsYHQ/s0/FREE-TRAFFIC-TRAINING-LOGO-2.png" /> <span style="font-size: x-large;">FACEBOOK</span></h3><span style="font-size: medium;"><div>Face it. Say the words “social media” and many people will instantly think of Facebook. It's one of the most relevant and widespread platforms for social networking today. With over 2.7 billion users worldwide, it has become an acceptable place for consumers to connect with the brands they love.</div></span></div><div><span style="font-size: medium;">On average, three quarters of fans are likely to share good brand experiences and share promotions and discounts with their Facebook friends. Plus, over 76% of Facebook users login at least once a day. In fact, if improving your online brand awareness is on your to-do list, then Facebook should be at the top of that list.</span></div><div><span style="font-size: medium;">It can make your company more visible to your fans, and the friends of those fans. Another plus to FB, is the Facebook insights tool, where companies can view reports detailing new fans, numbers of interaction and types of actions taken on their pages.</span></div><div><span style="font-size: medium;">So, if numbers and social-proof play a big part in your online marketing campaigns, I believe using Facebook really goes without saying.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><a href="https://1.bp.blogspot.com/-JqMHburCTWo/X-33Re7PUBI/AAAAAAAADlk/TtJIS2bxQ2omF_Ik2nCvF5thCqG1Tj-PQCLcBGAsYHQ/s100/FREE-TRAFFIC-TRAINING-LOGO-2.png"><img border="0" src="https://1.bp.blogspot.com/-JqMHburCTWo/X-33Re7PUBI/AAAAAAAADlk/TtJIS2bxQ2omF_Ik2nCvF5thCqG1Tj-PQCLcBGAsYHQ/s0/FREE-TRAFFIC-TRAINING-LOGO-2.png" /></a> <span style="font-size: x-large;">TWITTER</span></h3><div><span style="font-size: medium;">Clocking in at just over 330 million active users, Twitter may have fewer active users than Facebook, but it has a distinctly unique audience that is tuned-in and worthy of tapping into.</span></div><span style="font-size: medium;">It is important to remember that those who "tweet" and "retweet" are generally interested in what's happening right this second. </span><span style="font-size: large;">The average brand tweets approximately 4-5 times daily. Although, many of those that tweet more frequently than that have a chance of catching readers at different times of day, and, in-turn, gain more followers.</span><div><span style="font-size: medium;">Make keywords (hashtags) a habit in your tweets, so as to send a consistent signal that tells others who you are, how you want to connect with them and what you want to talk about.</span></div><div><span style="font-size: medium;">So Twitter can be a great way to promote products, services, free giveaways, contests, guest appearances and anything that feels newsworthy about your business. Every tweet or interaction allows you to further shape your customers' perception of your brand whether you are based in B2B or B2C business'.</span></div><div><span style="font-size: medium;">The main thing to remember when using Twitter, is that unlike the other social media platforms, everything is very fast, so don't make one tweet and think you will grow an audience over time from that single post. Keep tweeting, and if you're promoting the same business/company in each tweet, simply mix-it up and make every tweet unique in it's own way, but still portray your desired message.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h3><img border="0" src="https://1.bp.blogspot.com/-XtjcZlxwVcY/X-34JNJ9fPI/AAAAAAAADlw/oExe1hUdjo4hgsBu7hOmtM3gJAedDyQ6wCLcBGAsYHQ/s0/FREE-TRAFFIC-TRAINING-LOGO-2.png" /> <span style="font-size: x-large;">PINTEREST</span></h3><div><span style="font-size: medium;">Even now, in 2021, it seems like Pinterest has grown overnight into the third largest social media site out there. It's adored predominantly by women and has proven to be a solid traffic-driver for retailers, providing more referral traffic than Youtube and LinkedIn combined!</span></div><div><span style="font-size: medium;">In fact, a Wayfair study from a few years ago showed that shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They'll also spend 10% more on average. </span><span style="font-size: large;">If your brand or business has a visual story to tell (and I know they all do), then by all means go straight to Pinterest and start creating boards and pinning your best photos and videos. Most importantly though; be relevant! Create boards and pin items that appeal to every segment of your customer base. This is your opportunity to speak to all your audience segments. To attract new followers and keep them engaged, and provide new content regularly.</span></div><div><span style="font-size: medium;">Create a new board or pin to an existing board at least once a day, seven days a week. Your Pinterest presence can engage customers (try a photo contest that encourages your customers to submit photos with your product), support your branding, and drive organic targeted traffic to your site.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><a href="https://1.bp.blogspot.com/-tTBe2ModkRQ/X-36bao7kZI/AAAAAAAADl8/V2Gc5aKghdIF90I6RZFoIwbEDjBHY6gfgCLcBGAsYHQ/s100/FREE-TRAFFIC-TRAINING-LOGO-2.png"><img border="0" src="https://1.bp.blogspot.com/-tTBe2ModkRQ/X-36bao7kZI/AAAAAAAADl8/V2Gc5aKghdIF90I6RZFoIwbEDjBHY6gfgCLcBGAsYHQ/s0/FREE-TRAFFIC-TRAINING-LOGO-2.png" /></a><span style="font-size: x-large;">YOUTUBE</span></h3><div><span style="font-size: medium;">Youtube is considered the second most used search engine following Google. That's right, I said "search engine". Youtube visitors search for videos and spend a relatively long time on the site (an average of 23 minutes). So if you have videos already featured on your website or blog, then it's easy to start your own channel, tag it with your most important keywords, then let this search engine bring prospects and customers to you.</span></div><div><span style="font-size: medium;">Generally speaking, a good average length for a Youtube video is less than 4 minutes. </span><span style="font-size: large;">Telling a story in two to three minutes will help ensure that the entire message gets viewed. </span><span style="font-size: large;">If you are of a certain age, you will most likely remember the 'Dijon' mustard brand; 'Grey Poupon' for their advertisements branding the mustard as the "luxury condiment". Images of a butler and a limousine were synonymous with Grey Poupon.</span></div><div><span style="font-size: medium;">Don't let your video become a hit without providing branding on who you are and how people can get in touch with you. Include a call-to-action in your video description. Monitor how often your videos are seen, then start crafting a plan for future videos that would support your overall business objectives.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><a href="https://1.bp.blogspot.com/-kVtKE0zH9eo/X-37NXP13rI/AAAAAAAADmE/LGVbCaPScM0TYg4V6wIaz3z53EGJYhKIgCLcBGAsYHQ/s100/FREE-TRAFFIC-TRAINING-LOGO-2.png"><img border="0" src="https://1.bp.blogspot.com/-kVtKE0zH9eo/X-37NXP13rI/AAAAAAAADmE/LGVbCaPScM0TYg4V6wIaz3z53EGJYhKIgCLcBGAsYHQ/s0/FREE-TRAFFIC-TRAINING-LOGO-2.png" /></a> <span style="font-size: x-large;">LINKEDIN</span></h3><div><span style="font-size: medium;">Highly considered as the first social media stop for B2B, LinkedIn is the virtual water cooler for professionals. LinkedIn is the ideal platform for online marketers, business owners and entrepreneurs to network, test industry waters, make connections with colleagues, recruit staff, join like-minded groups and flush out sales and leads.</span></div><div><span style="font-size: medium;">If you have staff working for your business, encourage them to follow your LinkedIn page. Also, be sure to email your existing contact database with a request that they follow your page, place a 'Follow' and 'Share' button on your website or blog, and cross-promote your page on other social channels, including LinkedIn Groups, Twitter, etc.</span></div><span style="font-size: medium;">Optimizing your LinkedIn company page content is a good bet. To improve your page's searchability, make sure you embed the correct keywords; the ones your customers are most likely to use naturally.</span><div><span style="font-size: medium;">LinkedIn Insights also form an important part of developing your business page. These insights are exhaustive in nature and provide you with a thorough breakdown of impressions per post, user engagement, follower demographics, and so on.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3><img border="0" src="https://1.bp.blogspot.com/-vU5Z-B0pwbw/X-37zwAzB0I/AAAAAAAADmM/TLmoNQkr7HUnmQ6zUutGks331439dEzcQCLcBGAsYHQ/s0/FREE-TRAFFIC-TRAINING-LOGO-2.png" /> <span style="font-size: x-large;">BLOGS</span></h3><span style="font-size: medium;"><div>This is an easy first step for those who haven't dipped their toes in the social media waters yet. Add a blog to your current website and use it to build your brand awareness, show your brand's personality, connect with consumers in a real and genuine way, and showcase your expertise and knowledge in your field.</div><div>Blogging content is fueled by you which can then be integrated into your other channels, like Facebook posts, Twitter streams, etc. Don't think this should just be a regurgitation of your latest brochure though. Your blog posts should have a tone and focus that makes readers feel that they're sitting across the table from you, chatting over coffee.</div></span></div><div><span style="font-size: medium;">Also make sure your blog and blog titles include keywords that people enter into search engines. This will attract new organic traffic to your site. Also post on a regular schedule. Companies that publish more than four blog-posts a month see more traffic and get better results.</span></div><div><span style="font-size: medium;">Personally, if you have the time, I recommend a minimum of one quality blog post every week.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-41g_xaaFJ30/X-3vzDoHySI/AAAAAAAADlA/VOJCFkahg0U-KQfRQAGx1GntcznrplxgQCLcBGAsYHQ/s1048/3DUfhl.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1048" data-original-width="700" src="https://1.bp.blogspot.com/-41g_xaaFJ30/X-3vzDoHySI/AAAAAAAADlA/VOJCFkahg0U-KQfRQAGx1GntcznrplxgQCLcBGAsYHQ/s16000/3DUfhl.jpg" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Feel free to leave your comments below and share any ideas of your own!</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-65914400756427909262020-12-28T15:05:00.001+10:302020-12-28T15:05:09.515+10:30An Honest Wealthy Affiliate Review For 2021<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-L4BAKo9u72E/X-lS4Ixi1YI/AAAAAAAADjY/Bxyw3wk1XBgLdCOUIw9vTTOlvcoxrD4kACLcBGAsYHQ/s800/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="wealthy affiliate review 2021" border="0" data-original-height="398" data-original-width="800" src="https://1.bp.blogspot.com/-L4BAKo9u72E/X-lS4Ixi1YI/AAAAAAAADjY/Bxyw3wk1XBgLdCOUIw9vTTOlvcoxrD4kACLcBGAsYHQ/s16000/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" title="An Honest Wealthy Affiliate Review For 2021" /></a></div><br /><p></p><span style="font-size: medium;"><br /></span><div><span style="font-size: medium;">I've been engaged in the internet marketing field for years, but more recently have been looking for ways to step up my game and increase my earnings.</span></div><div><span style="font-size: medium;">An online business acquaintance recommended that I check out membership in Wealthy Affiliate, and since she's been doing incredibly well with her business I scampered over to WA right away to see if I thought membership would be of benefit to me as well.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">So, I joined up at the $0.00 Starter Membership level to give the program a once over. For the first hour or so I was totally overwhelmed. There was so much great stuff that I couldn't even begin to figure out what to do next!</span></div><div><span style="font-size: medium;">Finally, though, I calmed down, completed my member profile, and then proceeded with the on-line walk-through. I'll cut to the chase and let you know that I picked up a Premium Membership within the first week.</span></div><div><span style="font-size: medium;">I was that impressed.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Now I want to offer up this review of Wealthy Affiliate so that YOU can see what's in the site and what the benefits might be for you!</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Who Can Benefit From The Wealthy Affiliate?</span></h2><div><span style="font-size: medium;">Someone brand new to internet marketing and online business' will find a TON of helpful training and content, as well as a community of folks who are all friendly and anxious to help one another succeed.</span></div><div><span style="font-size: medium;">And, since a member who joins through the Starter Membership will have access to two free websites of their own, they can learn to create a functional business or two without spending any money of their own.</span></div><div><span style="font-size: large;">Those who are experienced internet marketers will find that same helpful community, as well as an even larger library of training and tools, and the ability to host as many websites as they'd like right there on Wealthy Affiliate.</span></div><div><span style="font-size: large;">In my opinion, anyone interested in building an online presence for the purpose of building a business will benefit from becoming a Wealthy Affiliate member!</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">An Overview Of The Wealthy Affiliate Training</span></h2><div><span style="font-size: medium;">Training is available for business owners at all levels of their journey - from total newbie to experienced marketer. There are different formats of training, so you'll be able to find the type that's best for you.</span></div><div><span style="font-size: medium;"><b><br /></b></span></div><div><span style="font-size: medium;"><b>These include:</b><br /><ul style="text-align: left;"><li><span style="font-size: medium;">Live Weekly Training Classes</span></li><li><span style="font-size: medium;">Question and Answer Periods</span></li><li><span style="font-size: medium;">Organized Classrooms (on specific topics)</span></li><li><span style="font-size: medium;">Interactive Discussions</span></li><li><span style="font-size: medium;">Video Training, Tutorial Training</span></li><li><span style="font-size: medium;">Task Based Courses</span></li></ul><br />Wealthy Affiliate hosts 1,000's of training modules! You'll find plenty of training opportunities for any online business model you plan to pursue.</span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://www.wealthyaffiliate.com?a_aid=b46e768f" imageanchor="1" rel="nofollow" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="90" data-original-width="728" src="https://1.bp.blogspot.com/-HGjLP1YGn_Q/X-lf130o8AI/AAAAAAAADkE/7-9gJwB11rMlYw5c-gOdM6N48UGMCknbQCLcBGAsYHQ/s16000/4db1a6553c0085f305d41a21dede3f60.jpg" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">An Overview Of The Wealthy Affiliate Tools & Services</span></h2><span style="font-size: medium;"><b>Wealthy Affiliate offers an amazing variety of tools and services, including:</b><br /><ul style="text-align: left;"><li><span style="font-size: medium;">Keyword & Competition Research Tool</span></li><li><span style="font-size: medium;">WordPress Express (3 click website builder)</span></li><li><span style="font-size: medium;">Low Competition, Cherry Picked Keyword Lists</span></li><li><span style="font-size: medium;">State of the Art, Unlimited Cloud Hosting (Premium Members)</span></li><li><span style="font-size: medium;">Access to over 1,500 website templates/themes</span></li><li><span style="font-size: medium;">Rapid Writer, your content "friend"</span></li></ul></span></div><div><span style="font-size: medium;"><b>EVERYTHING you see is included in the membership - truly all-inclusive!</b></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">WA Starter Membership ($0.00)</span></h2><span style="font-size: medium;">You just can't go wrong with the $0 Starter Membership. With this package you have immediate access to the huge Wealthy Affiliate community, involving live chat, 100s of training modules (more than 500 at my last count), 3 classrooms, access to a keyword tool and training, as well as two free websites.</span></div><div><span style="font-size: medium;">In fact, I've belonged to some PAID membership sites that didn't provide me with as much as the Wealthy Affiliate Starter Membership, and I bet YOU have too!</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">WA Premium Membership ($19 first month, then $49 after)</span></h2><span style="font-size: medium;">If I were going to recommend only one paid membership site, Wealthy Affiliate Premium Membership would be the one.</span></div><div><span style="font-size: medium;">The Wealthy Affiliate Premium Membership provides absolutely everything that an online entrepreneur needs to run a business.</span></div><div><span style="font-size: medium;">With a WA membership you don't have to worry about finding and paying for hosting accounts, you have access to fantastic website building tools, keyword research tools, and extensive training.</span></div><div><span style="font-size: medium;">The Wealthy Affiliate community is tremendous. With the live chat feature you can ask questions and get/give support 24 hours a day. There are also extensive community forums, where you can research topics relevant to your own business, other products, training, courses, etc.</span></div><div><span style="font-size: medium;"><b>In my opinion, the Premium Membership can't be beat on value for the price!</b></span></div><div><span style="font-size: medium;"><b><br /></b><br /></span><a href="https://1.bp.blogspot.com/-SN0t7Qf-oyI/X-lezhgchRI/AAAAAAAADj4/iV2wHrltjocQmqtvnrMKBH2XwMH_VgimACLcBGAsYHQ/s3219/4db1a6553c0085f305d41a21dede3f60.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="wealthy affiliate pricing" border="0" data-original-height="3219" data-original-width="977" src="https://1.bp.blogspot.com/-SN0t7Qf-oyI/X-lezhgchRI/AAAAAAAADj4/iV2wHrltjocQmqtvnrMKBH2XwMH_VgimACLcBGAsYHQ/s16000/4db1a6553c0085f305d41a21dede3f60.jpg" /></a><span style="font-size: medium;"><br /><br /><br /><br /><br /><img border="0" src="https://1.bp.blogspot.com/-KpALu5BQOBQ/X-lV915eC6I/AAAAAAAADjk/xKij_jB56kQggUXS_aaiU730ZNIGK0Z7QCLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /><br /><br />You'll find it to be educational and beneficial right out of the box.</span></div><div><span style="font-size: large; text-align: center;">For myself, I joined as a Free Member and shortly thereafter upgraded to Premium Membership. Wealthy Affiliate has saved me time and money every day since then, and I haven't even skimmed the surface yet.</span></div><div><span style="font-size: medium;">But - I recommend that you begin with the <a href="https://www.wealthyaffiliate.com/?a_aid=b46e768f" rel="nofollow" target="_blank">WA Starter Membership</a>. After signing up for the program, be sure and set-up your account. This will help you get the most benefit out of the training and the community, as you'll be sent through a complete walk-through of the site and also be offered a "gift" that you'll likely be very pleased with (I know I was!).</span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://www.wealthyaffiliate.com?a_aid=b46e768f" imageanchor="1" rel="nofollow" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="255" data-original-width="650" src="https://1.bp.blogspot.com/-Xko4ptwvc9A/X-leGWb-VtI/AAAAAAAADjw/lHkwGPcmrmccSDnl-zWH6kEOZmDRdjovwCLcBGAsYHQ/s16000/3bf372c9ba69c9dc5fc78923b06f1ed3.png" /></a></div><br /><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-89610250074037994992020-12-20T13:30:00.001+10:302020-12-20T13:30:31.380+10:30Get On The First Page Of Google Using On-Page AND Off-Page Optimization<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-veEteNysGVo/X96ar2M5kEI/AAAAAAAADiY/sc0zNQ7dl1k-ZUvmfhUBWosKIt4hd9zQwCLcBGAsYHQ/s1026/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="onpage and offpage seo techniques" border="0" data-original-height="514" data-original-width="1026" src="https://1.bp.blogspot.com/-veEteNysGVo/X96ar2M5kEI/AAAAAAAADiY/sc0zNQ7dl1k-ZUvmfhUBWosKIt4hd9zQwCLcBGAsYHQ/s16000/20170223_BigShow_BeforeAfter--447280a3569b95a53e6b93d2ba45e441.jpg" title="Get On The First Page Of Google Using On-Page AND Off-Page Optimization" /></a></div><br /><p></p><span style="font-size: medium;">Getting on the first page of Google can be very difficult and time consuming. With Google's new Penguin & Panda updates, a lot of people & business' are being red flagged and kicked from Google's search engines.</span><div><span style="font-size: medium;">I have done a lot of research on the best techniques to get high quality backlinks to my website. I used methods like article marketing, web 2.0, video marketing, social bookmarking, social media, and article directories.</span></div><div><span style="font-size: medium;">In this article I am going to discuss the steps I used to get on the first page of Google. Getting on the first page of Google isn't easy and it takes time and dedication to get to this position. Just like everything in life, it doesn't happen over night. What helped me out was to plan everything I wanted get done over the week. I spent 1 hour a day working on my site instead of saving all the work for one day. By doing this it gave me time to do other things, and I didn't get overwhelmed... After all the blood, sweat, and tears; the hard work payed off!</span></div><div><br /></div><div><br /></div><div><br /></div><h2 style="text-align: left;"><span style="font-size: x-large;">On-Page SEO Optimization</span></h2><span style="font-size: medium;">On-Page SEO Optimization is the most important step to getting your website ranked on the first page of Google. When you have your website optimized correctly, it makes it easier for Googles spiders to crawl your website to see what it is about.</span><div><span style="font-size: medium;"><b><br /></b></span></div><div><span style="font-size: medium;"><b>Make sure you have your keyword(s) in the following spots on your website:</b></span></div><div><span style="font-size: medium;">You should have your keyword in your Url, title, meta description, 1-2 times in your first paragraph, 3-4 times in your body, and at least 1 time in your last paragraph.</span></div><div><span style="font-size: medium;">If you follow these basic instructions, you will sure get your website boosted up in search engine rankings.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Off-Page SEO Optimization</span></h2><span style="font-size: medium;">For the first month of my off-page SEO efforts I chose to focus purely on a common technique that we all know as 'Article Marketing. For this, I used a website called <a href="http://www.ezinearticles.com">www.ezinearticles.com</a> to submit my articles to. This gets you a high quality backlinks to your website.</span><div><span style="font-size: medium;">You should aim to write at least 10-15 articles related to your website using the keyword(s) you are trying to rank for. After you have submitted your articles, you may even choose to create Web 2.0 accounts to submit more articles, which also gives you high ranking backlinks.</span></div><div><span style="font-size: large;">You can use websites like <a href="http://www.hubpages.com">www.hubpages.com</a></span><span style="font-size: medium;"> i</span><span style="font-size: large;">f you are struggling to reach the first page of Google. After that I highly recommend creating an account on Youtube, if you haven't already. Videos are the really quickest and easiest way to get targeted traffic your website, and because Google owns Youtube, this makes it very easy to get a video ranked on Google search.</span></div><div><span style="font-size: large;">After the first month I saw some great results and my website slowly crawled up the pages of Google and eventually got on the first page.</span></div><div><span style="font-size: large;">Make sure to <a href="https://www.vastonlinetraffic.com/2019/08/how-to-do-seo-article-writing.html" target="_blank">build you backlinks</a> consistently and NEVER spam, because you don't want to look like a spammer and get your website red flagged. The best thing to do is create 3-5 backlinks a week, and by the end on the month you should have 15-20 high quality backlinks to your website.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Why You Need An SEO Strategy</span></h2><span style="font-size: medium;">Having an <a href="https://www.vastonlinetraffic.com/2020/04/important-factors-of-seo-for-beginners.html" target="_blank">SEO Strategy</a> in place is the cornerstone of your website search engine ranking success. It's vitally important to map out what, where, when, why, and how you are going to implement your website optimization strategy. There are a lot of pieces to the puzzle and the only way to truly be successful at it is to create a well thought out plan and implementation schedule.</span><div><span style="font-size: medium;">It takes a fair amount of resources and a great deal of knowledge to layout a plan to be successful, so be sure that you have the in-house skill sets required for the task. If not, consider bringing in an SEO expert to guide you along the way.</span></div><div><span style="font-size: medium;">SEO is something that you don't want to make mistakes in implementation as it can damage your website ranking and your position within the search engines.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Writing Original SEO Content</span></h2><span style="font-size: medium;">A major part of your SEO strategy will involves article writing. Google and the other search engines LOVE original content! And with all the latest Google algorithm updates, it's becoming perfectly clear what's ahead on the horizon. Duplicate and less than spectacular content will not only not be tolerated, but your site will get severely penalized and basically buried into search engine oblivion for not conforming.</span></div><div><span style="font-size: medium;">Well written, content-rich, with proper grammar, etc. are all necessary for your posts to be successful. As always, <a href="https://www.vastonlinetraffic.com/2020/02/how-to-use-long-tail-keywords.html" target="_blank">good keyword selection</a> as mentioned in the previous section is necessary and a vital part of the articles that you produce.</span></div><div><span style="font-size: medium;">Do not even think of starting your article until you have researched and come up with the proper keywords to embed throughout the article or you are pretty much wasting your time producing content. Why get a 1% result, when you can get 100%!</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Using Keywords</span></h2><div><span style="font-size: medium;">At the top of the list of importance with your SEO strategy are keywords. These are the words that everyone types into the search engines to find you and your products or services. Keyword research is as much an art as it is a science. Only with diligent study and practice can you learn to pick out the elusive top money-making and traffic generating keywords that will rocket your website to the top of the heap.</span></div><div><span style="font-size: medium;">Remember - Without good keywords you will never reach or maintain top positions within the search engine realm. Pick great keywords and your job is easier, pick poor keywords and you will be fighting (and losing) an uphill battle that will result in a lackluster performance.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Internal Link Building</span></h2><span style="font-size: medium;">Another part of your website SEO process, which surprising many neglect to put in practice, involves linking the pages within your website to each other, so that the spiders (search engine minions set to the task of scouring your website for content) can understand the quality and relevance of your content.</span></div><div><span style="font-size: medium;">You want to link all of your important (keyword rich) pages to your main website home page. This allows the spiders to follow your links and interconnect your data in a way that is helpful to the search engines (and ultimately you).</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Getting Quality Backlinks</span></h2><span style="font-size: medium;">The process of building backlinks is basically getting links from around the internet pointing back to your website. High quality links from other websites let the search engines know how popular your site and content is. The higher the quality (page rank) of the site linking to you, the better and more important the search engines will think you are.</span></div><div><span style="font-size: medium;">It is very important with all the constant search engine updates to get high quality links. Quantity doesn't work anymore. Less quantity, more quality is what the search engines crave.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Check Your SEO Statistics Regularly</span></h2><span style="font-size: medium;">Before, during and after you undertake your path to SEO stardom, take stock of where your website currently is. You can use basic reports like those from Google Analytics, which provide a wealth of information, or enlist the services of a SEO company to produce a comprehensive report and analysis of where your website currently is and how to get it where it needs to be.</span></div><div><span style="font-size: medium;">I know it sounds complicated and expensive, but it really isn't at all. <a href="https://bestbusinessgigs.fiverrpal.app/c/3827" target="_blank">A good and affordable SEO company</a> can produce a report for you within a day for a very low cost (under $50 range). It's well worth the money as you will get a lot of valuable information that will help guide you in your decision making process in implementing and planning your SEO.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Beware Of Overnight Success Temptations</span></h2><span style="font-size: medium;">As you travel down the SEO path, you will encounter many offers to quickly launch you to the top of the search engines for a low cost and in a short period of time. Be aware that the search engines, Google in particular, are very aware of these shortcut tactics and will penalize your site rather severely if it is detected.</span></div><div><span style="font-size: medium;">The search engines are in the business of providing quality search engine results for their advertising clients, and someone trying to game the system will be rooted out rather expeditiously. At best, within a few weeks your search engine ranking will return to whence they started, and at worst your website will get buried so deep within the search pages, no one will ever find you and it will be a very gradual return to their graces. If this does happen to your website, you can gradually crawl back in the SEO limelight again, but don't expect it to happen overnight.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><img border="0" src="https://1.bp.blogspot.com/-uXOcTUjBjHk/X967BRFgLXI/AAAAAAAADik/HWzjq2rrZoUrcFtXmY7kkE1f3Ds2UYWHwCLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">SEO is a marathon, not a quick race. Over time, with the proper plan and implementation, you stand a much better chance of achieving great success with your website. The world of SEO is incredibly competitive with new cheaper, better, faster players entering the arena every day. In order to attain and maintain your status within the search engines, it is imperative that you develop and implement a plan of action to grow your website, traffic and profits.</span></div><div><span style="font-size: large;">Take it one step at a time so as not to get overwhelmed or to falter, enlist the service of SEO experts to get you on the right path and continually update and improve your website to keep it fresh. Small steps every day will help you win the race to the top!</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">To your success,</span></div><div><span style="font-size: large;">Jonny Tyson</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com2tag:blogger.com,1999:blog-7371595447238856485.post-56701425456962036882020-12-08T10:54:00.001+10:302020-12-08T10:54:12.016+10:3012 Easy Ways To Speed Up Your WordPress Blog Loading Time<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-ACzV2ybx0Xk/X86xiaY1vRI/AAAAAAAADgo/Uev5zdsYZFMI71c98_c-BHzVcR1AkTtpwCLcBGAsYHQ/s709/1.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="speed up wordpress website" border="0" data-original-height="463" data-original-width="709" src="https://1.bp.blogspot.com/-ACzV2ybx0Xk/X86xiaY1vRI/AAAAAAAADgo/Uev5zdsYZFMI71c98_c-BHzVcR1AkTtpwCLcBGAsYHQ/s16000/1.jpg" title="12 Easy Ways To Speed Up Your WordPress Blog Loading Time" /></a></div><p></p><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div>So, your blog posts are loading very slowly?<br />Well, you are in the right place.</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">In this guide, I will show you simple steps that you can take to speed up your WordPress blog loading time.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">1. Why Blog Page Loading Speed Is Essential</span></h2><span style="font-size: medium;">The "back" button on a browser is your enemy. You only have a few seconds to hook a visitor and get him or her to stay away from the "back" button. So, you need to make every second count.</span></div><div><span style="font-size: medium;">Great looking design, stunning imagery and valuable content are essential elements of a blog. They help you convince a first-time visitor that your blog is worth their time.</span></div><div><span style="font-size: medium;">But, none of this matters if your blog is impossible to reach or very slow to load.</span></div><div><span style="font-size: large;">Page loading time is also one of the ranking factors Google uses to determine which content will show on top of their search results.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">2. WordPress Speed Test: How Fast Is My Blog Right Now?</span></h2><div><span style="font-size: medium;">The best starting point for improving your blog’s page speed is to check your current loading time and performance.</span></div><div><span style="font-size: medium;">Run the speed tests at sites below to see how fast or how slow your blog is right now.</span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: medium;">These tools analyze the performance of your blog, and provide useful advice on things you can do to optimize the loading time:</span></h3><span style="font-size: medium;"><ul style="text-align: left;"><li><span style="font-size: medium;"><a href="https://developers.google.com/speed/pagespeed/insights" target="_blank">Google’s PageSpeed Insights</a></span></li><li><span style="font-size: medium;"><a href="http://gtmetrix.com" target="_blank">GTMetrix</a></span></li><li><span style="font-size: medium;"><a href="https://tools.pingdom.com" target="_blank">Pingdom</a></span></li></ul><br />Now you should have a basic overview of the current performance of your WordPress blog.</span></div><div><span style="font-size: medium;">Any load time below 3 seconds is excellent in my book.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">3. Monitor Your Blog Server Uptime/Downtime</span></h2><span style="font-size: medium;">Keep an eye on the uptime of your blog’s server.</span></div><div><span style="font-size: medium;">Uptime basically tells you what percentage of time your blog is up and available for visitors. The more reliable your web-host is, the more uptime you will have and your downtime will be minimal if any at all.</span></div><div><span style="font-size: medium;">WordPress runs 'Jetpack plugin' which allows you to activate a <a href="https://jetpack.com/support/monitor" target="_blank">“Monitor” add-on</a> that constantly checks your server and notifies you in the case of a downtime.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">4. Check The Speed Impact Of The WordPress Plugins That You Use</span></h2><span style="font-size: medium;">Measure the impact each plugin has on your blogs loading time.</span></div><div><span style="font-size: medium;">There’s a plugin for that: <a href="https://wordpress.org/plugins/p3-profiler" target="_blank"><b>P3 Plugin Performance Profiler</b></a>.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">After analysing your blog, you should consider removing any of the plugins that slow you down. Alternatively, you can consider more "light" options that can replace the feature of a plugin that slows you down.</span></div><div><span style="font-size: medium;">P3 might, for example, identify your social media sharing buttons plugin as one of the plugins that slow you down. This is very common as those buttons with share counters can be the enemies of speed.</span></div><div><span style="font-size: medium;">Consider using a lightweight option like <a href="https://wordpress.org/plugins/dvk-social-sharing" target="_blank"><b>Social Sharing By Danny</b></a> instead of the official buttons.<br /><b><i>* Always deactivate and delete any plugins that you do not use.</i></b></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">5. How To Speed Up Your WordPress Blog: The Checklist</span></h2><span style="font-size: medium;">Let’s look at the checklist first before getting into details:</span></div><div><span style="font-size: medium;"><br /><div style="text-align: center;"><img alt="wordpress speed checklist" border="0" src="https://1.bp.blogspot.com/-UW4yUcmUdCA/X8668ikjM6I/AAAAAAAADg0/_GCqMSUu9YMaNSUiHwbHOj_Z_TtNNxmDgCLcBGAsYHQ/s16000/600%2Bx%2B200.png" /></div></span><span style="font-size: medium;"><br /><br /></span></div><div><span style="font-size: medium;">Decrease and compress your image size, because high-resolution images are an integral part of any blog. They brand your blog, and they keep your visitors interested in your posts.</span></div><div><span style="font-size: medium;">The size of these images can dramatically impact the loading time. When saving the image, make sure to resize the picture to the exact dimensions that you need in your content, to help keep the image size low. Aim for somewhere around 100-150kb per image if possible.</span></div><div><span style="font-size: medium;">You can also use one of the image optimizer plugins for WordPress. From my experience, they can help you reduce the picture size by 30+% without compromising the image quality itself.</span></div><div><br /></div><div><ul style="text-align: left;"><li><span style="font-size: medium;"><a href="https://wordpress.org/plugins/ewww-image-optimizer" target="_blank"><b>EWWW Image Optimizer</b></a> plugin is a solution that compresses your images as you upload them onto your blog.</span></li><li><span style="font-size: medium;"><a href="https://wordpress.org/plugins/wp-smushit" target="_blank"><b>WP Smush It</b></a> can help optimize your existing archive or images in a lossless way by stripping meta data and compressing.</span></li></ul></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">6. Use Lazy Loading Of Images</span></h2><span style="font-size: medium;">If you have an image-heavy blog like a fashion blog or a food blog, you should consider using <a href="https://wordpress.org/plugins/bj-lazy-load" target="_blank"><b>BJ Lazy Load</b></a> plugin.</span></div><div><span style="font-size: medium;">Lazy loading only loads images that are in the browser’s view (i.e. above the fold). It loads the rest only as the visitor scrolls down the page.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">7. Use Google’s Accelerated Mobile Pages</span></h2><span style="font-size: medium;">Accelerated Mobile Pages (AMP) is an open-source initiative from Google. It optimizes your content for mobile devices and helps it load instantly when visited from the search engines.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><b>Here are more details from Google:</b><br /><blockquote><i>Speed matters and instant is the ideal. Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to load. Using the AMP format will make it far more compelling for people to consume and engage with more content. But this isn’t just about speed and performance. We also want to promote enhanced distribution so that publishers can take advantage of the open web’s potential for their content to appear everywhere quickly – across all platforms and apps – which can lead to more revenue via ads and subscriptions.</i></blockquote><div><span style="font-size: medium;"><br /></span></div>There’s the official WordPress plugin for <a href="https://wordpress.org/plugins/amp" target="_blank"><b>Google’s Accelerated Mobile Pages (AMP)</b></a> project. Just install and activate the plugin to have your blog AMP-ready.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">8. Enable A Caching Plugin And Keep Your Files Minimal</span></h2><span style="font-size: medium;">This part is a bit more tech heavy but is arguably the fastest and most effective way of speeding up your blog page loading time.</span></div><div><span style="font-size: medium;">Install and activate a 'caching plugin' and you will immediately see an improvement in your speed. Caching plugins speed up your blog by generating static files and serve those files to your visitors instead of the dynamic files as WordPress does by default.</span></div><div><span style="font-size: medium;">"Dynamic" means that they are refreshed every time they are viewed.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">I use <a href="https://wordpress.org/plugins/w3-total-cache" target="_blank"><b>W3 Total Cache</b></a> on several of my projects, and it’s a very powerful and advanced plugin that does a great job. The plugin was created by Frederick Townes, the senior technical advisor of Mashable, and they use it too.</span></div><div><span style="font-size: medium;">It can be a bit overwhelming the first time you look at it because of all the different options. Activating it with the default settings on will be fine for the majority of bloggers, though.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">9. Use A CDN</span></h2><div><span style="font-size: medium;">You also have the option to enable CDN (Content Delivery Network) support to offload static files to fast data centers around the world.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><b><a href="https://www.stackpath.com/maxcdn" target="_blank">MaxCDN</a></b> is the very powerful premium CDN solution. It might be too much power for a newbie blogger, but it’s useful to more experienced and bigger bloggers that have more traffic and are ok with investing some money into having a speedy blog.</span></div><div><br /></div><div><span style="font-size: medium;"><a href="https://www.cloudflare.com" target="_blank"><b>CloudFlare</b></a> is a free alternative that you can test.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Another free alternative for your imagery is <a href="https://jetpack.com/support/site-accelerator/" target="_blank"><b>Photon</b></a>, which is a part of the Jetpack plugin that 'Automattic' (the company behind WordPress) runs.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">10. Keep Your WordPress Updated</span></h2><span style="font-size: medium;">WordPress comes as a very light and speedy platform out of the box. It gets regularly updated with cleaner and leaner coding and functionality.</span></div><div><span style="font-size: medium;">You should always make sure to keep your WordPress updated to the latest version. It’s an easy process that can be automated.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">11. Optimize The WordPress Database</span></h2><span style="font-size: medium;">You should make sure to optimize the WordPress database too. This is where WordPress stores and organizes all your data.</span></div><div><span style="font-size: medium;"><a href="https://wordpress.org/plugins/wp-optimize" target="_blank"><b>WP-Optimize</b></a> is a great plugin that helps you run regular database maintenance without any tech know-how and with one click on a button. It cleans all post revisions, spam comments and reduces the size of your database.</span></div><div><span style="font-size: medium;">Aim to set it to do this process automatically at least once per month.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">12. Choose The Right Web Host For WordPress Beginners</span></h2><span style="font-size: medium;">Invest in a good web space and the right hosting plan. Your server is the foundation and the first step towards having a speedy WordPress blog.</span></div><div><span style="font-size: medium;">Free hosts are usually not too fast, unreliable with regular downtimes, so I would avoid them.</span></div><div><span style="font-size: medium;">You want a host that is reliable and guarantees <b>at least a 99% uptime</b> and a server that has a fast response time.</span></div><div><span style="font-size: medium;">Look for webhosts with managed services that specialize in WordPress blogs. You can get these for around $50 per year for basic WordPress blogs, and they are great options for starters.</span></div><div><span style="font-size: medium;">Eventually, as your blog traffic increases you may outgrow the basic hosting account. Only then, you may need to invest in a dedicated server, but here we are talking thousands of visitors daily.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Final Words Regarding Website Design</span></h2><div><span style="font-size: large;">Use a light, fast, clean and minimalistic design theme.</span></div><div><span style="font-size: large;">Some WordPress design themes have more features than you will ever need, some have bad and bloated code, unnecessary images and JavaScripts.</span></div><div><span style="font-size: large;">You should choose a light and clean coded design theme with a good balance between the looks, functionality and speed. </span><span style="font-size: large;">The theme should also be mobile responsive and optimized for visitors on tablets and mobile devices.</span></div><div><span style="font-size: large;">One option is to go with a premium theme. </span><span style="font-size: large;">Premium themes are highly likely to be developed clean coded. </span><span style="font-size: large;">They offer you great flexibility, are speedy out of the box, and allow you to customize your design.</span></div><div><span style="font-size: large;">Premium themes also provide support and are continuously upgraded and improved.</span></div><div><span style="font-size: large;">This is not always the case with the free-to-use WordPress themes.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><img border="0" src="https://1.bp.blogspot.com/-E2LMunOuPNc/X87GEF9i6JI/AAAAAAAADhA/VHYXFO60MnwrZ6uDBBycI2nnvHX072BVgCLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /><div><br /><div><span style="font-size: large;">Personally, I love WordPress plugins, as they allow me to add any feature that I can imagine to my blog. </span><span style="font-size: large;">The potential issue is that the more plugins you add, the more CSS and Javascripts you have, and this hurts the page loading speed.</span></div><div><span style="font-size: large;">You should try to avoid using a plugin when a bit of modification to your theme will get you the same results.</span></div><div><span style="font-size: large;">I’m currently using 5 plugins on most of my blogs, down from having around 20+ not too long ago.</span></div><div><span style="font-size: large;">A ballpark figure is to try to keep your WordPress to 10 plugins or less activated at any time. </span><span style="font-size: large;">Consider whether the plugin truly adds any value to your site before installing it.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">You should only use plugins that are listed in </span><a href="https://wordpress.org/plugins" style="font-size: large;" target="_blank">the official WordPress directory</a><span style="font-size: large;">.</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><b>Quality signs to look for are:</b></span></div><div><ul style="text-align: left;"><li><span style="font-size: medium;">High number of downloads and blogs using the plugin.</span></li><li><span style="font-size: medium;">Regular and recent updates.</span></li><li><span style="font-size: medium;">Good reviews.</span></li></ul><span style="font-size: medium;"><br />Consider simplicity and user friendliness when making any design and content decision. This will help your user’s experience and it will decrease the loading time and the bounce rate too.</span></div><div><span style="font-size: medium;">Remove and eliminate all the elements that don’t matter such as buttons, widgets, flashy ads and pop-ups. Think about what purpose these elements have and test how they affect the speed.</span></div><div><span style="font-size: medium;">Show fewer posts on your front page and category pages. You can do this in the "Reading" part of WordPress settings.</span></div><div><span style="font-size: medium;">Show post excerpts and summaries instead of full posts on the front page and category pages. Many themes allow this change to be done.</span></div><div><span style="font-size: medium;">Simplify your navigation menu, sidebar and footer. Only keep necessary and essential widgets. Or simply remove the sidebar.</span></div><div><span style="font-size: medium;">Restrict the amount of flash and image-based banner ads. There are more effective options to monetize your blog.</span></div><div><span style="font-size: medium;">Aim to implement the majority of the steps recommended as they will make a difference in your blog’s speed and loading time.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Your visitors will love you for the faster and more efficient blog experience, and so will Google. ;-)</span></div></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-76561267249713803312020-11-23T14:03:00.002+10:302020-11-23T14:03:39.485+10:30Important Considerations To Make Before Starting A Blog<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-3GXv_50c-cg/X7shi7clJDI/AAAAAAAADe4/nDOFteJI0aQQpG72MYTqwxgRHZ056YVhwCLcBGAsYHQ/s940/1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="how to start writing a blog" border="0" data-original-height="468" data-original-width="940" src="https://1.bp.blogspot.com/-3GXv_50c-cg/X7shi7clJDI/AAAAAAAADe4/nDOFteJI0aQQpG72MYTqwxgRHZ056YVhwCLcBGAsYHQ/s16000/1.jpeg" title="Important Considerations To Make Before Starting A Blog" /></a></div><br /><p></p><span style="font-size: medium;">Blogging has become really common nowadays. People are blogging for various purposes too, which makes it completely understandable that you also want to start blogging. :-)</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">However, most people do not do sufficient research before starting a blog. They just start blogging, thinking that they know the basics but end-up frustrated due to never really reaching their expected results.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><b>Research</b> is very necessary before starting a blog or any type of business really. It will help you discover ways through which you can better market your product or service and gain profits. Moreover, you'll educate yourself regarding your targeted-consumers’ demands, and how you can meet their demands.</span></div><div><span style="font-size: medium;">Planning and researching are the initial stages of blogging, and you must do it in order to make your blog a successful blog the long-run.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">So, you're thinking of blogging, BUT are you sure that you will work as a committed and loyal blogger, catering to all the requirements of a successful blog? In addition to that, there should be a passion for writing your blog-posts, otherwise you will never enjoy doing what you do.</span></div><div><span style="font-size: medium;">A blogger is not a freak or a machine who posts entries everyday and every hour. Blogging can take up whole days and make you exhausted.</span></div><div><span style="font-size: medium;">A blogger is a smart person, who plans ahead of time, he or she prepare entries in advance and post them whenever he or she feels that it is required. Furthermore, a "smart blogger" does not post only written material; he or she posts videos and pictures that lightens up his or her blog.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To make your blog famous, you have to do a lot of promotional activities. So make sure you have plenty of time to do that. You have to join social media sites like Twitter and Facebook, and you will need to optimize your page(s) with Search Engine Optimization tricks. You will also have to create links with your niche website(s), publish articles on article directories, and send newsletters and promotional emails to your readers or clients, etc.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="370" src="https://www.youtube.com/embed/ienO_sbPoYE" width="720" youtube-src-id="ienO_sbPoYE"></iframe></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><img border="0" src="https://1.bp.blogspot.com/-D-e7vC3GPb0/X7ssX45ZiOI/AAAAAAAADfE/jin-JJoAyuc9Be7sYWncPuV9IP7bSpWhACLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">All of these strategies will help you get good ranking in the search engines, so when people search for material that relates to your blog, then they will see your blog in the results of the search engines.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><br /></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-39907073760635872732020-10-27T11:52:00.003+10:302020-10-27T11:53:42.693+10:303 Niche Marketing Ideas To Level The Playing Field With Larger Competitors<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-b7sEnaBg0O0/X5dxoQ1sbbI/AAAAAAAADdc/wIlFzDimwsQ0ousqxhbwjYjS39H3IDoNACLcBGAsYHQ/s858/117035714_3353356494714783_3849447639970526333_n.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="niche market competition" border="0" data-original-height="426" data-original-width="858" src="https://1.bp.blogspot.com/-b7sEnaBg0O0/X5dxoQ1sbbI/AAAAAAAADdc/wIlFzDimwsQ0ousqxhbwjYjS39H3IDoNACLcBGAsYHQ/s16000/117035714_3353356494714783_3849447639970526333_n.jpg" title="Niche Marketing Ideas To Level The Playing Field With Larger Competitors" /></a></div><p></p><span style="font-size: medium;"><br /><b><i><blockquote>Competition can be an ordeal, but this strategy increases appeal.<br />Having the right niche plan and doing all you can will help level the playing field.</blockquote><br /></i></b><br /><br /></span><div><span style="font-size: medium;">Market niche ideas continue to grow in demand. Why? Because the slow economy is forcing more companies to look to creative ideas instead of cash and credit to start their business or expand sales. A marketplace that grows more crowded is also a motivation for more businesses to find that void they can fill with their niche product or service.</span></div><div><span style="font-size: medium;">But when faced with larger and more established competition, having a niche takes on an even larger importance. Why? Because that's the only factor that can level the playing field when faced with a larger competitor whose better financed and more established.</span></div><div><span style="font-size: medium;">Funding is also harder to come by in a tight economy. So, this calls for the need to find more creative ideas in the place of cash for more companies who wish to survive.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Here's 3 Simple But Powerful Ways to Level The Playing Field With a Market Niche</span></h2><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div></span><h3 style="text-align: left;"><span style="font-size: large;">1. Find A Way To Do What Larger Competitors Find Unprofitable To Do.</span></h3><span style="font-size: medium;">If you're a small company this is the perfect way to use your "smallness" to your advantage. Larger companies overlook many market niche opportunities. Why? Simply because they won't support their huge overhead, operating and labor cost, not because they're not a good idea. What's unprofitable for them may be profitable for you. Research is often all that's required.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">2. Find What Larger Competitors Hate To Do and Find A Way To Do It.</span></h3><span style="font-size: medium;">This is another simple but powerful way to level the playing field with larger competitors. The key here is simply finding what your competition hates to do and fill that customer gap by doing it. For example, is your competition closed on week-ends? Then open on week-ends. Do they offer in-home services or home deliveries? If not, then consider offering it to your customers. Are there holes in your competitors internet marketing efforts? Fill it. Get the point. In other words; find the small chinks in the armor of your competition and profit from it.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h3 style="text-align: left;"><span style="font-size: large;">3. Find Competitors Service Weaknesses</span></h3><span style="font-size: medium;">One of the advantages smaller companies have over larger ones is providing more personal service. The key is finding what personal service your target customers require. Most larger companies often have no choice but to try and be all things to all people. Impersonal service, assembly line, or cookie-cutter service is often the definition of mega sized companies. Smaller companies can use this to their advantage by providing more customized and personalized services. This is a powerful market niche many smaller companies overlook or neglect.</span></div><div><span style="font-size: medium;">Again, this requires research. Not all businesses have a customer base that requires a high degree of personal service. Montgomery Wards, Sears and J.C Penny made this mistake when Wal-Mart caught them off guard. But the reward for finding this sweet spot or service gap is to level the playing field with larger competitors.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><br /></div><div><br /></div><div><br /></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-80491434971437027332020-10-19T10:19:00.001+10:302020-10-19T10:19:04.649+10:303 Proven Tips To Follow When Blogging For Your Personal Brand<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-IE90xdEQbqw/X4zMx6A3J_I/AAAAAAAADbA/BSbMGjwcCcQW2VdUBaCF2diKQxWgrG4xwCLcBGAsYHQ/s847/MichelePW-writing-tips-410x1024.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="blogging for personal branding" border="0" data-original-height="432" data-original-width="847" src="https://1.bp.blogspot.com/-IE90xdEQbqw/X4zMx6A3J_I/AAAAAAAADbA/BSbMGjwcCcQW2VdUBaCF2diKQxWgrG4xwCLcBGAsYHQ/s16000/MichelePW-writing-tips-410x1024.png" title="3 Proven Tips To Follow When Blogging For Your Personal Brand" /></a></div><p></p><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div>A successful online personal branding strategy rests on two pillars: social media to build relationships and content marketing to show your expertise. Content marketing can take many forms, but one of the most effective types of content marketing is blogging. That's because blogging lets you show the world your expertise while increasing your visibility in search engines.</span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Here's the harsh reality: blogging can be arduous and time-consuming, but its benefits far outweigh the effort. Thankfully, there are ways to get the biggest bang for your blogging buck. If you incorporate these proven tips into your blogging strategy, you'll be maximizing your time and effort for the best personal branding results.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h2 style="text-align: left;"><span style="font-size: x-large;">Blogging Tip 1: Write With Keywords</span></h2><div><span style="font-size: medium;">Let's face it: we live in an online world dominated by Google, and if you want your blog to appear in search results, you have to think about keywords before you start writing each blog post.</span></div><div><h3 style="text-align: left;"><span style="font-size: medium;"><br /></span></h3><h3 style="text-align: left;"><span style="font-size: large;">Here is a way to tackle keywords and blog writing:</span></h3><span style="font-size: medium;"><ul style="text-align: left;"><li><span style="font-size: medium;">Think of a topic you want to write about</span></li><li><span style="font-size: medium;">Isolate one or two keywords for your blog post</span></li><li><span style="font-size: medium;">Make sure the keywords appear in your headline and subheads, and in the first and last sentence of your blog post</span></li><li><span style="font-size: medium;">Sprinkle the keywords throughout the body of your blog post - but don't overdo it</span></li><li><span style="font-size: medium;">Make sure your keywords are in your blog category and/or tags (especially if you use Wordpress)</span></li></ul><b>Here's the most important part:</b> You don't want your blog posts to read like a robot wrote them. Always focus on the side of readability, and use your best judgment on how to mix keywords into your writing.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-6kYwMR3EFPw/X4zRzG-B0yI/AAAAAAAADbM/cpE7Fyag1h0YgyC3dqqYl7zvN04wCE98QCLcBGAsYHQ/s1024/FinesRefNo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How To Define Your Personal Brand" border="0" data-original-height="421" data-original-width="1024" src="https://1.bp.blogspot.com/-6kYwMR3EFPw/X4zRzG-B0yI/AAAAAAAADbM/cpE7Fyag1h0YgyC3dqqYl7zvN04wCE98QCLcBGAsYHQ/s16000/FinesRefNo.png" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">Blogging Tip 2: Find Opportunities To Guest Post On Other Blogs</span></h2><span style="font-size: medium;">If you want to maximize your reach and get more traffic to your blog, you need to find like-minded blogs on which you can guest post. To make sure you aren't wasting time with your guest posting efforts, be sure to find other blogs with high traffic and visibility.</span></div><div><span style="font-size: medium;">Once you have found these blogs, contact the bloggers about your blog post idea, making sure your pitch is all about them:<br /><ul style="text-align: left;"><li><span style="font-size: medium;">Emphasize how your post will bring value to their blog because their audience will want to read your blog post.</span></li><li><span style="font-size: medium;">Assure them that you write only the highest quality content, and include links to two or three of your blog posts (especially blog posts published on other people's blogs).</span></li><li><span style="font-size: medium;">Mention you will share your guest post in your social media circles, which will extend the reach of their blog. Specify how many Facebook fans and Twitter followers you have if it's an impressive number.</span></li></ul><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-DS1Ryal1JH0/X4zSqTZLDzI/AAAAAAAADbY/-4gpDRms8-goRk0GylTjURzwOGq5QcGdgCLcBGAsYHQ/s1000/117035714_3353356494714783_3849447639970526333_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="self branding ideas" border="0" data-original-height="480" data-original-width="1000" src="https://1.bp.blogspot.com/-DS1Ryal1JH0/X4zSqTZLDzI/AAAAAAAADbY/-4gpDRms8-goRk0GylTjURzwOGq5QcGdgCLcBGAsYHQ/s16000/117035714_3353356494714783_3849447639970526333_n.jpg" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div></span><h2 style="text-align: left;"><span style="font-size: x-large;">Blogging Tip 3: Become A Regular Blog Contributor Or Syndicate Your Blog</span></h2></div><div><span style="font-size: medium;">Once you've become established on your own blog, consider reaching out to blog sites that accept contributors or accept blogs for syndication. When you contribute to a third-party blog, you are writing unique content specifically for their audience. When you syndicate your blog, you are giving permission for the website to access your RSS feed so they can republish your content on their website. Either way, you are extending your reach, boosting your online authority and driving more readers to your own blog.</span></div><div><span style="font-size: medium;">Ideally, find more contributor opportunities than syndication ones. Syndicating your blog is great for getting your name out there, but it's not helpful for search engine optimization (SEO), because you're duplicating your content. Ideally, find one or two high-quality sites for blog syndication and then focus your energy on writing unique content for contribution.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: left;"><img border="0" data-original-height="135" data-original-width="320" src="https://1.bp.blogspot.com/-1rkFgqPphxA/X4zTcbZSf7I/AAAAAAAADbg/bhNVtTI_9rQ_txFPIc-go_e3pikt1Bq6ACLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">By writing with keywords and looking for guest posts, contribution and syndication opportunities, you will extend your reach, and maximize the time and effort you need to put into your blogging. You'll be pleased with the results if you create a strong blogging strategy that includes these three blogging tips.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-68913937946541763222020-10-15T12:33:00.001+10:302020-10-15T12:33:01.652+10:30How To Evaluate Ideas To Assure Success With New Online Businesses And Startups<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-0MVPpTvz3vs/X4ecS93O0zI/AAAAAAAADZ8/6myXKTlM_iUBE-tvjhc1POrmYKbjLn5mQCLcBGAsYHQ/s1024/GX4U7ben.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="new business startup ideas" border="0" data-original-height="576" data-original-width="1024" src="https://1.bp.blogspot.com/-0MVPpTvz3vs/X4ecS93O0zI/AAAAAAAADZ8/6myXKTlM_iUBE-tvjhc1POrmYKbjLn5mQCLcBGAsYHQ/s16000/GX4U7ben.jpg" title="How To Evaluate Ideas To Assure Success With New Online Businesses And Startups" /></a></div><p></p><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div></span><span style="font-size: large;"><b>So you have a few ideas for new businesses to start - good for you, the wheels are turning! <br /><br />How do you decide which one to pursue?</b></span><span style="font-size: medium;"><br /></span><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;"><br /></span></h2><h2 style="text-align: left;"><span style="font-size: x-large;">Here Are Some Pointers And Key Things To Look For:</span></h2><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div></span><h3 style="text-align: left;"><span style="font-size: large;"><br /></span></h3><h3 style="text-align: left;"><span style="font-size: large;">1. Make sure you are passionate about the idea.</span></h3></div><div><span style="font-size: medium;">It may be a good idea, and it may fill a niche, but launching a forum about shampoo brands may not be your cup of tea and thus, you're not going to pour your heart into it. I know you’ve heard this before but stop ignoring the advice! You really have to love what you do to be great at it.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;"><br /></span></h3><h3 style="text-align: left;"><span style="font-size: large;">2. Make sure it can be monetized.</span></h3><div><span style="font-size: medium;">Sites that target big spenders (car buyers, digital camera/consumer electronics buyers, travelers, business owners, CEOs, IT pros, web developers, etc) will monetize far better than sites that target the general public, general interest people that are just browsing around, people looking at general news, people socializing and chatting about their favorite color.</span></div><div><span style="font-size: medium;">Can it be easily monetized, say, with Adsense, or will you have difficulty finding advertisers, getting subscribers, etc?</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">3. Evaluate the SEO value.</span></h3><div><span style="font-size: medium;">Traffic from Google is free, so it's best to design your business around this, and make sure to create a business that is likely to benefit the most from SEO.</span></div><div><span style="font-size: medium;">Are people actively searching for content that your site features?</span></div><div><span style="font-size: medium;"><a href="http://www.dealighted.com">Dealighted.com</a>, for example, features deals and coupons that are very recent. People are aggressively searching for deals and coupons every day, and particularly, recent bargains and deals that expire, so the site’s SEO value and potential are high.</span></div><div><span style="font-size: medium;">Contrast this with say, a very niche site about 'gardening', for example, which people are still searching for, but less aggressively.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">4. Will it run itself?</span></h3><div><span style="font-size: medium;">If I opened the Jonny Tyson school of online business, lesson 1 would be: "let the business run the business".</span></div><div><span style="font-size: medium;">Don't become a slave to your work. I'm not, and you shouldn't be either. I work a lot because it's fun and I like to grow the business, but I don't have to. That's because I meticulously setup automated processes early on, and I create online businesses that are primarily comprised of user-generated content (Dealighted = aggregated user content).</span></div><div><span style="font-size: medium;">The more day-to-day work your business requires to keep it afloat, the more you're just going to be treading water. When I work, I grow the business and very little effort goes into maintaining the existing revenue, traffic, and day-to-day goings on.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">5. Does it fill a niche? Is there demand? Has it been done 50 times already?</span></h3><div><span style="font-size: medium;">Don't worry if you have competitors. There's often room for one more, especially if you can do it better. But, do worry if the market is totally saturated with mature players, and you're going to beat your head against the wall trying to gain traction.</span></div><div><span style="font-size: medium;"><b>* Look for markets where there is demand that is not fully being met.</b></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><h3 style="text-align: left;"><span style="font-size: large;">6. Do you know how to set it up yourself and/or will you need startup cash?</span></h3><div><span style="font-size: medium;">This can be a big deciding factor. If you're a web developer trying to decide between setting up a user-generated content site, or a tractor supply store, I'm going to advise the former; use your skills.</span></div><div><br /></div><div><br /></div><div><span style="font-size: large;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-mpEoKbjrnz0/X4etUMjtZLI/AAAAAAAADaU/1a-Pwh4q3dMenSktyyXEcmZo3Skby7XTwCLcBGAsYHQ/s1750/image.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="top 20 reasons startups fail" border="0" data-original-height="1750" data-original-width="700" src="https://1.bp.blogspot.com/-mpEoKbjrnz0/X4etUMjtZLI/AAAAAAAADaU/1a-Pwh4q3dMenSktyyXEcmZo3Skby7XTwCLcBGAsYHQ/s16000/image.jpeg" /></a></div><br /><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><div class="separator" style="clear: both; text-align: left;"><img border="0" data-original-height="135" data-original-width="320" src="https://1.bp.blogspot.com/-qMD8XArhRzo/X4eoP42PQ4I/AAAAAAAADaI/BNlJaTyqOukiovnxet1VX2a-R48bBddNgCLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /></div><span style="font-size: medium;"><div><span style="font-size: medium;"><br /></span></div>I learned on the job.. dabbling as I went along. Don't put yourself into a managerial role, afraid to get your hands dirty, afraid to learn, and thinking you’ll just "hire a web guy, hire a developer, etc", because those guys aren't passionate about what it is you're trying to do - you are!<br />You need to a) learn everything you can, b) get your hands dirty, do the grunt work and the heavy lifting, c) start now and be prepared for it to take time, and d) test, test, test, put new ideas out there, try different things, fight complacency and don't rest on "good enough" when it comes to your business, because as "good" as you think you're doing, you're probably doing 10% as well as you could be (I know I am).</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-28108543509469216602020-09-30T21:04:00.006+09:302020-10-01T02:00:23.107+09:307 Problems Stopping You From Improving Your SEO<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-c-ChIpopJxU/X3RDal_aqfI/AAAAAAAADX4/EJs_Zrghba4lP9P2fe8KTvfeHq6Qe7tQgCLcBGAsYHQ/s1200/free-download-now2.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="seo mistakes to avoid in 2020" border="0" data-original-height="628" data-original-width="1200" src="https://1.bp.blogspot.com/-c-ChIpopJxU/X3RDal_aqfI/AAAAAAAADX4/EJs_Zrghba4lP9P2fe8KTvfeHq6Qe7tQgCLcBGAsYHQ/s16000/free-download-now2.jpg" title="7 Problems Stopping You From Improving Your SEO" /></a></div><br /><span style="font-size: medium;">Most people recognize that anything worth accomplishing takes work. It takes time and energy to get a valuable return on an investment. This principle is one that you can apply to many areas of life, one of them being your search engine optimization (SEO) campaign.</span><p></p><span style="font-size: medium;"><div>You probably already know that you shouldn't expect to improve your site's rankings overnight. But if you're going to spend time and money on something, it's reasonable to expect to see a profit at some point.</div><div>If you never see any improvement from your SEO campaign, then you are doing something wrong.</div><div><br /></div><div><br /></div><div><br /></div><h1 style="text-align: left;">Here are 7 problems that might be stopping you from increasing your site's rankings.</h1><div><br /></div><div><br /></div></span><h2 style="text-align: left;"><span style="font-size: x-large;">1. Quitting Because It's Taking Too Long</span></h2><div><span style="font-size: medium;">Even if you know your results won't be instantaneous, you still might be expecting to see them too soon. When some people don't see any improvement within a few months, they decide their SEO efforts aren't working and give up. This is a mistake.</span><br /><br /></div><div><br /></div><div><h3 style="text-align: left;"><span style="font-size: large;">How Long Does SEO Take?</span></h3><span style="font-size: medium;"><a href="https://www.firestarterseo.com/about" target="_blank">Skyler Malley of Firestarter SEO</a> in Denver points out that certain variables will impact how long it takes for you to be successful with your SEO campaign. You might see the fruit of your labors very quickly, but they also might take a while to develop. </span><span style="font-size: medium;">No matter what, Malley says that "the progress you see in the early stages should pale in comparison to the results you see at the end of the first year."</span></div><div><br /></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">2. Abusing Keywords</span></h2><span style="font-size: medium;">Keywords are essential for you to be successful at SEO, but don't overuse them. You don't want to pack a bunch of keywords into your content so that you can rank higher. Keyword stuffing will not serve your readers, and you risk getting on the wrong side of Google by doing so.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">3. Not Accounting For Site History</span></h2><span style="font-size: medium;">You need to recognize that if your domain or website has been penalized, then your job is that much harder. That's not to say you won't be able to get your site to rank. It just means that your job is more difficult. </span><span style="font-size: medium;"><span>The same is true if you bought your site from a previous owner. Whoever owned the domain before you had a different purpose for it and had different contact info. </span><span>It will take you time to build your own history. Of course, it will also take you some time to build your history if your domain is completely new.</span></span></div><div><br /></div><div><br /></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">4. Neglecting Directories</span></h2><span style="font-size: medium;">One directory you need to claim right away if you have not yet done so is <a href="https://www.google.com/intl/en_au/business" target="_blank">Google My Business</a>. Google My Business is an opportunity to be listed for free on a site with a high level of traffic and authority. Despite what some think, other online directories are also valuable for helping your search engine ranking. </span><span style="font-size: medium;">The key is to get your business listed on quality directories, not spammy ones. List your business in as many solid online directories as possible. Make sure your name, address, and phone number (NAP) are consistent across all your listings.</span></div><div><span style="font-size: medium;"><br /></span><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-zEPVQdML6BY/X3RmI5HWZfI/AAAAAAAADYE/_SOg6A7slfER6eHvEFWPsKTr4BQNcqQEACLcBGAsYHQ/s830/free-download-now2.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="common seo mistakes to avoid" border="0" data-original-height="600" data-original-width="830" src="https://1.bp.blogspot.com/-zEPVQdML6BY/X3RmI5HWZfI/AAAAAAAADYE/_SOg6A7slfER6eHvEFWPsKTr4BQNcqQEACLcBGAsYHQ/s16000/free-download-now2.jpg" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">5. Misusing Backlinks</span></h2><span style="font-size: medium;">Backlinks are indispensable to SEO. But if you don't know what you're doing, they're also a great way to get your site penalized. Do not include backlinks that are forced, irrelevant, or not educational to your followers. </span><span style="font-size: medium;"><span>The key with backlinks is to make sure they are relevant to your content and fit naturally within it. They should be instructional and clearly support the purpose of your posts. </span><span>If they have these qualities and come from authoritative sites, your own site will greatly benefit.</span></span></div><div><span style="font-size: medium;"><span>Moz has a few </span><a href="https://www.blogger.com/#">suggestions for getting backlinks</a><span> without incurring Google's wrath. You can ask people you know to link back to your blog, so long as they do so in a way that is natural and helpful to users. </span><span>Look for instances online where people have mentioned your business without linking to you. Then ask them to link to your business. </span></span><b><span style="font-size: medium;">* It's a good idea to search for mentions on a monthly basis.</span></b></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">Something else you can do is use Google's Search Console to find times when people have attempted to link to you, but the links are broken. Consider doing an event or a promo, especially one that benefits people. Then ask a journalist to write about and link to you. Check out <a href="https://www.helpareporter.com" target="_blank">HARO (Help A Reporter Out)</a>, a platform that helps journalists who need to write a story discover businesses who could help them out. </span><span style="font-size: medium;">If your company provides a service relevant to a story you find through HARO, you can connect with that reporter and get a link to your site.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">6. Creating Poor Content</span></h2><span style="font-size: medium;">You do need to optimize your content for SEO, but you also need to create content that is high quality and educational. Creating strong content takes a lot of work, but doing so is important to increasing your traffic. Good content benefits your audience and builds your authority. The more niche your content is, the better your traffic will be. </span><span style="font-size: medium;">It's obviously best if you can choose evergreen topics. But besides having something great to say and saying it well, there are other ways to capture people's attention. Make sure your titles are eye-catching and that your blog is well designed. Also make sure you're regularly offering visual content, such as infographics and videos, which get a lot of engagement.</span></div><div><br /></div><div><br /></div><div><span style="font-size: medium;"><br /></span></div><div><h2 style="text-align: left;"><span style="font-size: x-large;">7. Thinking You Can Control Everything</span></h2><span style="font-size: medium;">As I mentioned earlier, succeeding at SEO is not a formulaic process. Because certain aspects are out of your control, your results will have a degree of unpredictability.</span></div><div><span style="font-size: medium;">For example, the industry you've chosen impacts the level of competition you face. And the level of competition you face affects how hard it will be for you to rank for certain keywords. </span><span style="font-size: medium;">Some businesses will have a much easier time ranking than you will simply because you happen to be in a more challenging industry.</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><div class="separator" style="clear: both; text-align: left;"><a href="https://1.bp.blogspot.com/-RSDGynbXUwQ/X3RnbUBFpvI/AAAAAAAADYQ/9J6y7yP8dC0kAdPK6LhhJk50dC5JGtztgCLcBGAsYHQ/s320/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="135" data-original-width="320" src="https://1.bp.blogspot.com/-RSDGynbXUwQ/X3RnbUBFpvI/AAAAAAAADYQ/9J6y7yP8dC0kAdPK6LhhJk50dC5JGtztgCLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /></a></div><br /><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">How long does it take for SEO to start working? That depends, but you should see results within a year if you implement the strategies outlined above. Don't neglect these crucial steps for increasing your traffic and promoting your business online.</span></div><div><span style="font-size: medium;">And, most importantly; DON'T GIVE UP!</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;">To your success,</span></div><div><span style="font-size: medium;">Jonny Tyson</span></div><div><span style="font-size: medium;"><br /></span></div><div><span style="font-size: medium;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0tag:blogger.com,1999:blog-7371595447238856485.post-32730129770359169792020-09-29T11:06:00.000+09:302020-09-29T11:06:00.801+09:30How To Properly Analyse Your eCommerce Conversion Rates<div class="separator"><p style="margin-left: 1em; margin-right: 1em;"> <img alt="ecommerce conversion rate formula" border="0" src="https://1.bp.blogspot.com/-MX3Rm271Ddo/X3KH2OFkgRI/AAAAAAAADXU/6-zLFv0Q0fcUbHAhGQj9kAQBQeQJSHDLACLcBGAsYHQ/s16000/button.png" title="How To Properly Analyze Your eCommerce Conversion Rates" /><br /></p><span style="font-size: medium;"><br />One of the most common questions in the world of eCommerce is - What is a good ecommerce conversion rate?<br /><br />First, this assumes that you are properly tracking your site conversions with intelligence software like <a href="https://analytics.google.com" target="_blank">Google Analytics</a>. Either by setting up a "goal" for a successful checkout page URL or by integrating with "eCommerce tracking" for a more in-depth look at your traffic & revenue.</span></div><div class="separator"><span style="font-size: medium;">Let's get right to the point and address some typical eCommerce conversion rates. From my experience, a general rule of thumb is that anything under 1.00% conversion is alarming. If you are receiving a decent amount of traffic in your industry and have a conversion rate this low you need to first look at your traffic and make sure it is at least relevant to your content or products. Yes? Then it’s time to address some of the standard web usability patterns and design aspects of a "nice" eCommerce site.</span></div><div class="separator"><span style="font-size: medium;"><br /></span></div><div class="separator"><span style="font-size: medium;">From 1.00% and up we are entering what I feel are typical eCommerce conversion rates. I didn't say good, but typical. If you fall somewhere between 1.00% - 2.50%, you can at least feel comfortable knowing that you are not alone. This is where most eCommerce sites fall as far as I've seen.</span></div><div class="separator"><span style="font-size: medium;">If you're getting 2.50%+.. Good for you! No really, you are doing pretty well. Unless you are paying a lot for your traffic through adwords or have spent $50k on your website, converting 5 visitors for every 200 visits is not bad at all.</span></div><div class="separator"><span style="font-size: medium;">BUT, what is more important is to understand a few underlying factors in determining how well your traffic is converting.</span></div><div class="separator"><span style="font-size: medium;"><br /></span></div><div class="separator"><span style="font-size: medium;"><br /></span></div><div class="separator"><b><span style="font-size: large;">Here are a few things to consider checking out when determining your stance on eCommerce conversion:</span></b><br /><b style="font-size: large;">1. Traffic Sources - In Analytics, browse through each report for your conversion rates:</b><br /><ul style="font-size: large; text-align: left;"><li><span style="font-size: medium;"><i>Organic traffic from Google, Bing & Yahoo</i></span></li><li><span style="font-size: medium;"><i>Referral Traffic</i></span></li><li><span style="font-size: medium;"><i>Direct traffic</i></span></li><li><span style="font-size: medium;"><i>Country/region</i></span></li></ul><span style="font-size: medium;"><b>2. Is your site set up to target only visitors in the United States or an even more targeted geographic area?</b></span><br /><span style="font-size: medium;"><br /></span></div><div class="separator"><span style="font-size: medium;"><b>3. Search Phrases and Landing Pages</b></span></div><div class="separator"><span style="font-size: medium;"><i>Do you have a lot of traffic entering your site on product pages or category pages? Typically when a searcher is looking for a specific product, searches it, and then arrives on your site via the relevant product page - there is a good chance they will convert better than someone with a more generalized search phrase.</i></span><br /><span style="font-size: large;"><br /></span></div><div class="separator"><span style="font-size: large;"><br /></span></div><div class="separator"><span style="font-size: large;"><br /></span></div><div class="separator"><span style="font-size: large;"><br /></span></div><div class="separator"><span style="font-size: large;"><br /></span></div><img border="0" src="https://1.bp.blogspot.com/-iweBK5UBKOU/X3KO2amsnWI/AAAAAAAADXg/gQdZnMfkvQYqQSHbeVh4o3KvtWwIXP2kACLcBGAsYHQ/s0/penmanship-fountain-pen-nib-clip-art-pen-thumb.jpg" /><div><br /><div class="separator"><span style="font-size: large;">In conclusion, there are many factors to consider when analyzing your site's conversion rate. Too many times webmasters are concerned only with the aesthetics and design elements when addressing poor conversion rates. If your traffic seems relevant and your are still sitting below 1.00-1.50%, then yes - you need to work on a better user experience for your visitors.</span></div><div class="separator"><span style="font-size: large;">My point is, dive a little deeper into analytics before determining whether or not your conversion rates are caused by on-site issues. Without traffic there will be no sales, but without the right traffic you may be barking up the wrong tree when trying to fix those pesky conversion percentages!</span></div></div><div class="separator"><span style="font-size: large;"><br /></span></div><div class="separator"><span style="font-size: large;"><br /></span></div><div class="separator"><span style="font-size: large;"><br /></span></div><div class="separator"><span style="font-size: large;">To your success,</span></div><div class="separator"><span style="font-size: large;">Jonny Tyson</span></div><div class="separator"><span style="font-size: large;"><br /></span></div><div class="separator"><span style="font-size: large;"><br /></span></div><div class="separator"><span style="font-size: large;"><br /></span></div>Jonny Tysonhttp://www.blogger.com/profile/01971667578426667728noreply@blogger.com0